HMD Global is now focusing on its self-branded phones. The company is revealing its new smartphones in different parts of the world. Previously, we reported ...

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I’m a millennial, and when I was a teenager, phones were cool. They didn’t have touchscreens, app stores, or high-end cameras. Even mobile internet was a rarity. But they were tough as nails and came in various funky form factors, something far removed from the ubiquitous slabs we’ve all become accustomed to now. So when a device like “The Boring Phone” is announced, it takes me back to the sweet ol’ days of living off text messages, monophonic ringtones, and no social media.

No, it’s not an April Fool’s Day joke playing out too late. HMD, the maker of Nokia mobiles, Heineken, and Boston-based streetwear curators Bodega have partnered up to create this transparent flip phone with holographic stickers that’s “made to take you back in time.” It sure did take me back to my childhood.

The Boring Phone gives off all kinds of 90s vibes. It is essentially featureless and as basic as they used to come. It sports a 2.8-inch QVGA display inside and a 1.77-inch cover screen outside. To be clear, this is not a foldable flip phone. It’s the old-school flip, complete with a physical keyboard and no touchscreen whatsoever.