A while ago, there was some chatter in Virtual Fishing group in Second Life about Land Owners are not making money from selling bait or worms with their Virtual Fishing setup. Some people are blaming those who are selling worms at a very low price of 6L$ and even 5L$ per can of Small Worms. I'm not sure why they're even arguing about this in group chat. What I'm sure of is this, Land Owners know what they're doing and know what they wanted from Virtual Fishing when they placed the buoy on their lands.

It's not 100% but it's safe to say that majority of Land Owners with Virtual Fishing are not doing it to make money from Virtual Fishing by selling bait or worms. Most probably, they're doing it for Land Traffic or to get people to come to their place and maybe check the place out. If there are Land Owners that placed Virtual Fishing buoys on their land to make money from selling bait or worms then they're in the wrong business, they're doing it wrong.