Sony has announced that it will be ending its rewards program at the end of this year. No, it’s not PlayStation Stars, the loyalty program that rewards you digital collectibles for completing certain gameplay tasks. Nor is it the defunct PlayStation Rewards program, which offered PSN bonuses for the most voracious PlayStation gamers. It’s terminating the Sony Rewards program offered through the Sony and PlayStation-branded Visa credit cards.

The company updated the FAQ and Terms and Conditions pages to reflect that it will sunset the Sony Rewards website and mobile app on December 31, 2024, and new members will no longer be accepted into the program effective immediately. Pre-existing Sony and PlayStation cardholders will still be able to redeem points, access their account and submit bonus points and purchase credit request forms through the app between now and New Year’s Eve. However, they cannot send physical bonus points and credit request points by mail after July 21.

Additionally, members can no longer earn points through offers or partner offers, and they can’t link their accounts to the Sony Store or Movies Anywhere. The Sony Rewards customer service will cease operation on February 14, 2025. As far as the Sony and PlayStation credit cards are concerned, cardholders will be contacted by Comenity Bank in due time about changes to the credit card programs but they can keep using them until December 31.

The Sony Rewards program launched in 2017, allowing you to accrue enough points through your Sony or PlayStation credit card to redeem items only from the Sony brand. Redeeming points for PlayStation games seems like a great perk at first glance, but the redemption process is inflexible and the APR for purchases sits at a high 27.99%. The Xbox Mastercard, which Microsoft introduced last year, has the same issue but the APR can be 20.99%, 26.99% or 31.99%, depending on your balance. Plus, there’s no cash back.

This article originally appeared on Engadget at https://www.engadget.com/sony-will-terminate-its-sony-rewards-program-224538912.html?src=rss

© Sony

Embracer Group is making the move to using AI in game development following the mass layoff and game cancellations months ago. The parent company of THQ Nordic, Gearbox Entertainment and Crystal Dynamics - Eidos Montreal detailed in its annual report (via Game Developer) that it is adopting an AI policy to its game production model, despite the controversy around the use of AI in the games industry and beyond. It said that not using AI will lead to the company lagging behind other major game developers and publishers like EA, Sony, Square Enix and Ubisoft, claiming that the tech will help expedite the development process and give players an optimized gameplay experience.

“AI has the capability to massively enhance game development by increasing resource efficiency, adding intelligent behaviors, personalization, and optimization to gameplay experiences,” Embracer said in the report. “By leveraging AI, we create more engaging and immersive experiences that provide each player with a unique, dynamic and personalized experience.”

Along with listing the benefits of using AI in and outside of game development, Embracer said it understands that adopting the technology is not without risks. It noted that AI may “produce unethical, biased, discriminatory or completely wrong results if it has not been properly trained, instructed or used for purposes it was not designed.”

Embracer’s plans to adopt AI comes several months after it laid off 1,500 employees and canceled 80 games over the past year, along with shuttering studios like Volition of Saints Row fame. Despite concerns that AI will replace human workers, Embracer says it doesn’t intend to use it that way. It went so far as to say AI will open doors to entry into the games industry for some developers, including those with disabilities who can’t operate certain equipment the same way as non-disabled people. Only time will tell if they’ll keep that promise.

This article originally appeared on Engadget at https://www.engadget.com/embracer-group-plans-to-use-ai-in-game-development-163040373.html?src=rss

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