Generative artificial intelligence, or GenAI, presents many opportunities in the gaming industry.

Many of this year's biggest developer events, including GDC, have been awash with companies touting the use of GenAI for creating dozens of maps/levels, to improve development workflows, performing QA tasks, or even responding directly to in-game actions from a player. Additionally, big industry players are actively developing hardware to support the use of GenAI, such as NVIDIA's unveiling of the SUPER series of GPUs at the start of the year.

Given all this, it is easy to imagine a not-so-distant future where GenAI plays a substantial role in the development and/or gameplay of most games. Among all the excitement, though, there are also legal risks posed when using GenAI in gaming. Publishers will need to address these stumbling blocks before fully integrating GenAI.

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