It’s time for a fresh quarterly report, and this time it’s coming out of Roblox, which saw its second quarter earnings for 2024 rise across the metrics that ravenous investors care about while the company’s long time CFO Michael Guthrie will be stepping down. According to the report, revenue rose by 31 percent YoY by […]

There's a whole field called Marketing Analytics that is dedicated to quantifying the results and context of marketing efforts. It is rare for companies to spend a large amount of money (e.g. on marketing budgets) without some means of measuring what they get from spending it. This measurement generally includes things like impressions, click-through rates, time spent engaging with the content, google searches for the marketed material, visits to the websites, view counts, average and median watch time, and so on. There are a lot of key performance indicators that analysts will track in order to measure how effective a specific marketing tactic is, and those performance indicators get compared to the cost of the marketing tactic to determine overall cost efficiency.

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