Thousands of video game actors went on strike on July 26 for the first time since 2017. The fight is over AI protections and other issues in contract negotiations with some of the biggest studios and publishers, and will halt work from SAG-AFTRA members on future projects, as well as possibly keep them from promotion…
EA CEO Andrew Wilson has revealed plans to "harness the power" of its game communities and use advertising as a "meaningful driver of growth" for the company.
In EA's latest financial report, Wilson fielded comments from investors, advising that whilst the megacorp needs to be "very thoughtful about advertising", given "many, many billions of hours" are spent on its games, "advertising has an opportunity to be a meaningful driver of growth for [EA]".
"To answer your question on advertising broadly, again, I think it's still early on that front," Wilson said. "And we have looked over the course of our history to be very thoughtful about advertising in the context of our play experiences.
Electronic Arts, the publisher of most sports games on the market, Battlefield, Mass Effect, and plenty of other huge franchises, is considering putting ads inside its video games as another source of revenue. This isn’t the first time the company has done this, but given how poorly it’s gone in the past, I’m…
Respawn’s unnamed Star Wars first-person shooter, first confirmed by EA in January 2022, has reportedly been canceled as the publisher pulls back on licensed games amid a large round of layoffs.
In Shakespeare's Anthony And Cleopatra, said famous woman says "Give to a gracious message an host of tongues, but let ill tidings tell themselves when they be felt." I.e., when you have good news you can go round the houses, but if you have bad news - like sending an all-hands email to the staff at EA to let them know that, less than a year after the last round of layoffs, a further 5% of them are getting booted - then you should just come out and say it as quickly and simply as possible.
This is, apparently, not a sentiment ever internalised by Andrew Wilson, EA's CEO. Yesterday, when he announced to everyone at EA that a bunch of them were losing their jobs (again), he first spent three paragraphs talking about how EA is doing great, leading the industry, getting increasing engagement from fans, optimising their global footprint and sunsetting games oh yep, there it is, that's the "you're about to be unemployed" language right there. The company is moving away from "the development of future licensed IP" and toward "our owned IP, sports, and massive online communities". Therefore: 670 ish devs (by Eurogamer's count) must go.
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