Xbox Reevaluating Its Approach to Exclusive Games, CEO Says
Exclusivity is a thorny subject in the world of video games. On the one hand, gaming platforms and console creators benefit from having games that they offer exclusively or provide early access to before the game is released for broader consumption. This creates an appeal to the system and encourages gamers to buy systems that offer the best exclusives.
For gamers, of course, this is a net negative, aside from the small subset who prefer to “win” the console wars rather than have access to as many great games as possible. Speaking at a Bloomberg Tech event, Xbox’s new CEO, Asha Sharma, discussed exclusive games and offered both encouragement and concerns for gamers opposed to the practice.
“I think it’s a tough topic,” Sharma said when asked about exclusivity and plans for the Game Pass subscription service. “Look, we’re the number two publisher in the world. And in order to be a great publisher, you must have your games reach large audiences to play.”
While this would seemingly point to fewer games receiving exclusive distribution from the company, with developers benefiting from their games being available to as many gamers as possible, she also noted the conflicting goals that the platform side of the company carries.
“At the same time,” she followed up, “we’re increasingly becoming a platform. To be a platform, you must offer exclusive content and services. And so we’re looking at that very closely. I think that we have to be very thoughtful about each title on how we want to think about it and learn from similar cases in the industry, and that’s what we’re doing.”
With the talk coming on the back of Sharma’s first 100 days as CEO, there’s still much to be seen about what her vision is and how it will play out on video game exclusives.
You can catch the full Bloomberg Tech event, which includes a discussion of a range of topics relevant to gamers, including AI use and its impact on console costs by driving up chip prices, on Bloomberg Live YouTube.


