X will soon close its longtime San Francisco office and move employees to offices elsewhere in the Bay Area, according to an email from CEO Linda Yaccarino reported by The New York Times. Yaccarino’s note to employees comes several weeks after Elon Musk threatened to move X’s headquarters out of California and into Austin, Texas.

Yaccarino’s note, however, doesn’t seem to mention Texas. According to The New York Times, she told employees the closure will happen over the “next few weeks” and that employees will work out of “a shared engineering space in Palo Alto” that’s also used by xAI, as well as other “locations in San Jose.”

Twitter, and now X, has had a rocky relationship with its home base since Musk’s takeover of the company. Musk banned employees from working remotely shortly after taking over the company in 2022, and ordered many Twitter workers back to the office in the mid-Market neighborhood of San Francisco.

He later ran afoul of the city’s Department of Building Inspection for installing a giant flashing X on top of the building, and for reportedly converting office space into hotel rooms for employees to sleep in. The company’s landlord had also sued X over unpaid rent, The San Francisco Chronicle reported earlier this year. The lawsuit was later dismissed.

Despite Musk’s frequent complaints about San Francisco and its elected leaders, he had previously vowed to keep the company’s headquarters in the city. “Many have offered rich incentives for X (fka Twitter) to move its HQ out of San Francisco,” Musk tweeted last year.

“Moreover, the city is in a doom spiral with one company after another left or leaving. Therefore, they expect X will move too. We will not. You only know who your real friends are when the chips are down. San Francisco, beautiful San Francisco, though others forsake you, we will always be your friend.”

But, even before Musk’s recent posts about moving to Austin, there were other signs X may be getting ready to leave after all. The San Francisco Chronicle reported in July that X’s landlord was looking to sublease much of the company’s 800,000 square-foot headquarters.

X didn’t immediately respond to a request for comment.

The US Department of Justice is suing TikTok for violating a child privacy law and violating a 2019 agreement with the Federal Trade Commission for previous privacy violations. The lawsuit stems from an earlier investigation into the company by the Federal Trade Commission, which referred its privacy case to the DoJ earlier this year.

The FTC had been looking into whether TikTok had violated the terms of an earlier privacy settlement with Musical.ly, which was acquired by ByteDance prior to the launch of TikTok. According to the FTC, the investigation found that TikTok had “flagrantly” violated both the 2019 settlement and the Children's Online Privacy Protection Act (COPPA).

In a statement, the Justice Department also cited TikTok’s collection of personal information about children on its platform and its failure to comply with the requests for the information to be deleted.

From 2019 to the present, TikTok knowingly permitted children to create regular TikTok accounts and to create, view, and share short-form videos and messages with adults and others on the regular TikTok platform. The defendants collected and retained a wide variety of personal information from these children without notifying or obtaining consent from their parents. Even for accounts that were created in “Kids Mode” (a pared-back version of TikTok intended for children under 13), the defendants unlawfully collected and retained children’s email addresses and other types of personal information. Further, when parents discovered their children’s accounts and asked the defendants to delete the accounts and information in them, the defendants frequently failed to honor those requests. The defendants also had deficient and ineffectual internal policies and processes for identifying and deleting TikTok accounts created by children.

In a statement, TikTok said it took issue with the allegations, saying it had previously addressed some of the conduct described by the Justice Department. “We disagree with these allegations, many of which relate to past events and practices that are factually inaccurate or have been addressed,” the company said. “We are proud of our efforts to protect children, and we will continue to update and improve the platform. To that end, we offer age-appropriate experiences with stringent safeguards, proactively remove suspected underage users, and have voluntarily launched features such as default screentime limits, Family Pairing, and additional privacy protections for minors.”

The lawsuit comes at a particularly inconvenient time for TikTok, which is set to face off with the Justice Department in federal court next month over a law that aims to force ByteDance to sell the app or face a ban in the United States.

Instagram is blocked in Turkey amid a dispute over Hamas-related content on the platform. The app has been inaccessible in the country since Friday morning. Netblocks, an organization that tracks internet and social media outages, confirmed that Instagram had been restricted in the country.

Turkish regulators didn’t specify why the block was in place but, as Bloomberg reports, the crackdown on Instagram appears to be related to its handling of Hamas-related posts on the platform. On Friday, Turkey’s head of communications Fahrettin Altun, said in a post on X that Instagram “is actively preventing people from posting messages of condolences” for Ismail Haniyeh, the Hamas leader who was killed earlier this week.

Meta hasn’t publicly commented on the block.

It’s not the first time Turkish authorities have blocked a major social media service. Twitter was briefly blocked in the country last year following a devastating earthquake that killed thousands of people. YouTube and Twitter were also blocked in 2014.

The US Department of Justice is suing TikTok for violating a child privacy law and violating a 2019 agreement with the Federal Trade Commission for previous privacy violations. The lawsuit stems from an earlier investigation into the company by the Federal Trade Commission, which referred its privacy case to the DoJ earlier this year.

The FTC had been looking into whether TikTok had violated the terms of an earlier privacy settlement with Musical.ly, which was acquired by ByteDance prior to the launch of TikTok. According to the FTC, the investigation found that TikTok had “flagrantly” violated both the 2019 settlement and the Children's Online Privacy Protection Act (COPPA).

In a statement, the Justice Department also cited TikTok’s collection of personal information about children on its platform and its failure to comply with the requests for the information to be deleted.

From 2019 to the present, TikTok knowingly permitted children to create regular TikTok accounts and to create, view, and share short-form videos and messages with adults and others on the regular TikTok platform. The defendants collected and retained a wide variety of personal information from these children without notifying or obtaining consent from their parents. Even for accounts that were created in “Kids Mode” (a pared-back version of TikTok intended for children under 13), the defendants unlawfully collected and retained children’s email addresses and other types of personal information. Further, when parents discovered their children’s accounts and asked the defendants to delete the accounts and information in them, the defendants frequently failed to honor those requests. The defendants also had deficient and ineffectual internal policies and processes for identifying and deleting TikTok accounts created by children.

In a statement, TikTok said it took issue with the allegations, saying it had previously addressed some of the conduct described by the Justice Department. “We disagree with these allegations, many of which relate to past events and practices that are factually inaccurate or have been addressed,” the company said. “We are proud of our efforts to protect children, and we will continue to update and improve the platform. To that end, we offer age-appropriate experiences with stringent safeguards, proactively remove suspected underage users, and have voluntarily launched features such as default screentime limits, Family Pairing, and additional privacy protections for minors.”

The lawsuit comes at a particularly inconvenient time for TikTok, which is set to face off with the Justice Department in federal court next month over a law that aims to force ByteDance to sell the app or face a ban in the United States.

Instagram is blocked in Turkey amid a dispute over Hamas-related content on the platform. The app has been inaccessible in the country since Friday morning. Netblocks, an organization that tracks internet and social media outages, confirmed that Instagram had been restricted in the country.

Turkish regulators didn’t specify why the block was in place but, as Bloomberg reports, the crackdown on Instagram appears to be related to its handling of Hamas-related posts on the platform. On Friday, Turkey’s head of communications Fahrettin Altun, said in a post on X that Instagram “is actively preventing people from posting messages of condolences” for Ismail Haniyeh, the Hamas leader who was killed earlier this week.

Meta hasn’t publicly commented on the block.

It’s not the first time Turkish authorities have blocked a major social media service. Twitter was briefly blocked in the country last year following a devastating earthquake that killed thousands of people. YouTube and Twitter were also blocked in 2014.

The Threads app has passed the 200 million user mark, according to Meta exec Adam Mosseri. The milestone comes one day after Mark Zuckerberg said that the service was “about” to hit 200 million users during the company’s latest earnings call.

While Threads is still relatively tiny compared to Meta’s other apps, it has grown at a much faster clip. Zuckerberg previously announced 175 million users last month as Threads marked its one-year anniversary, and the Meta CEO has repeatedly speculated that it could be the company’s next one-billion-user app.

“We've been building this company for 20 years, and there just are not that many opportunities that come around to grow a billion-person app,” Zuckerberg said. “Obviously, there's a ton of work between now and there.”

Continuing to grow the app’s user base will be key to Meta’s ability to eventually monetize Threads, which currently has no ads or business model. “All these new products, we ship them, and then there's a multi-year time horizon between scaling them and then scaling them into not just consumer experiences but very large businesses,” Zuckerberg said.

While Threads has so far been able to capitalize on the chaos and controversy surrounding X, Meta is still grappling with how to position its app that’s widely viewed as an alternative to X. Mosseri and Zuckerberg have said they don’t want the app to promote political content to users that don’t explicitly ask for it. This policy has even raised questions among some Meta employees, The Information recently reported.

Thread’s “for you” algorithm is also widely viewed as slow to keep up with breaking news and current events. Mosseri recently acknowledged the issue. “We’re definitely not fast enough yet, and we’re actively working to get better there,” he wrote in a post on Threads.

Netflix has finally set a date for the next season of Squid Game, almost three years after the Korean drama became a massive hit in the US. Season 2 is set to hit Netflix December 26, with a final third season coming sometime in 2025, the streamer announced.

While the initial teaser for Season 2 doesn’t reveal much about what to expect in the next installment, Netflix shared a few more details about the plot in a letter from Hwang Dong-hyuk, the series’ director and writer.

Seong Gi-hun who vowed revenge at the end of Season 1 returns and joins the game again. Will he succeed in getting his revenge? Front Man doesn’t seem to be an easy opponent this time either. The fierce clash between their two worlds will continue into the series finale with Season 3, which will be brought to you next year.

I am thrilled to see the seed that was planted in creating a new Squid Game grow and bear fruit through the end of this story.

We’ll do our best to make sure we bring you yet another thrill ride. I hope you’re excited for what’s to come. Thank you, always, and see you soon, everyone.

Despite the long wait since the initial season, Netflix has done a lot to capitalize on the success of Squid Game. The series inspired a spinoff reality show, called Squid Game: The Challenge, which has also been greenlit for a second season. The company also treated fans to an IRL Squid Game pop-up in Los Angeles.

Additionally, Netflix announced plans for a Squid Game multiplayer game that will debut alongside Season 2 of the show. Details of the game are unclear, but the company has said that players will “compete with friends in games they’ll recognize from the series.”

X will soon be moving the ability to live stream behind its premium paywall, the company announced. The change will make X the only major social platform to charge for the feature, which is currently free on Facebook, Instagram, YouTube, Twitch and TikTok.

“Starting soon, only Premium subscribers will be able to livestream (create live video streams) on X,” the company said. “This includes going live from an encoder with X integration,” an apparent reference to X’s game streaming capabilities.

X didn’t offer an explanation for the change. The company has used additional features, like post editing, longform writing, and ad-free feeds to lure users to its paid subscriptions, but hasn’t typically moved existing, widely available, features behind its paywall. X Premium subscriptions start at $3/month for the "basic" tier, and rise to $8/month for Premium and $16/month for Premium+. 

There are, however, other signs that the Elon Musk-owned platform wants to charge for other simple features. The company introduced a $1 annual charge for new accounts to have posting privileges in New Zealand and the Philippines. Though the company still describes the scheme as a test, Musk has suggested he wants to expand the fees to all new users.

Last month, Ray Palena boarded a plane from New Jersey to California to appear in court. He found himself engaged in a legal dispute against one of the largest corporations in the world, and improbably, the venue for their David-versus-Goliath showdown would be San Mateo's small claims court.

Over the course of eight months and an estimated $700 (mostly in travel expenses), he was able to claw back what all other methods had failed to render: his personal Facebook account.

Those may be extraordinary lengths to regain a digital profile with no relation to its owner's livelihood, but Palena is one of a growing number of frustrated users of Meta's services who, unable to get help from an actual human through normal channels of recourse, are using the court system instead. And in many cases, it's working.

Engadget spoke with five individuals who have sued Meta in small claims court over the last two years in four different states. In three cases, the plaintiffs were able to restore access to at least one lost account. One person was also able to win financial damages and another reached a cash settlement. Two cases were dismissed. In every case, the plaintiffs were at least able to get the attention of Meta’s legal team, which appears to have something of a playbook for handling these claims.

Why small claims?

At the heart of these cases is the fact that Meta lacks the necessary volume of human customer service workers to assist those who lose their accounts. The company’s official help pages steer users who have been hacked toward confusing automated tools that often lead users to dead-end links or emails that don’t work if your account information has been changed. (The company recently launched a $14.99-per-month program, Meta Verified, which grants access to human customer support. Its track record as a means of recovering hacked accounts after the fact has been spotty at best, according to anecdotal descriptions.)

Hundreds of thousands of people also turn to their state Attorney General’s office as some state AGs have made requests on users’ behalf — on Reddit, this is known as the “AG method.” But attorneys general across the country have been so inundated with these requests they formally asked Meta to fix their customer service, too. “We refuse to operate as the customer service representatives of your company,” a coalition of 41 state AGs wrote in a letter to the company earlier this year.

Facebook and Instagram users have long sought creative and sometimes extreme measures to get hacked accounts back due to Meta’s lack of customer support features. Some users have resorted to hiring their own hackers or buying an Oculus headset since Meta has dedicated support staff for the device (users on Reddit report this “method” no longer works). The small claims approach has become a popular topic on Reddit forums where frustrated Meta users trade advice on various “methods” for getting an account back. People Clerk, a site that helps people write demand letters and other paperwork required for small claims court, published a help article called “How to Sue facebook,” in March.

It’s difficult to estimate just how many small claims cases are being brought by Facebook and Instagram users, but they may be on the rise. Patrick Forrest, the chief legal officer for Justice Direct, the legal services startup that owns People Clerk, says the company has seen a “significant increase” in cases against Meta over the last couple years.

One of the advantages of small claims court is that it’s much more accessible to people without deep pockets and legal training. Filing fees are typically under $100 and many courthouses have resources to help people complete the necessary paperwork for a case. “There's no discovery, there are no depositions, there's no pre-trial,” says Bruce Zucker, a law professor at California State University, Northridge. “You get a court date and it's going to be about a five or 10 minute hearing, and you have a judge who's probably also tried to call customer service and gotten nowhere.”

The stakes

“Facebook and Instagram and WhatsApp [have] become crucial marketplaces where people conduct their business, where people are earning a living," Forrest said. “And if you are locked out of that account, business or personal, it can lead to severe financial damages, and it can disrupt your ability to sustain your livelihood.”

One such person whose finances were enmeshed with Meta's products is Valerie Garza, the owner of a massage business. She successfully sued the company in a San Diego small claims court in 2022 after a hack which cost her access to personal Facebook and Instagram accounts, as well as those associated with her business. She was able to document thousands of dollars in resulting losses.

A Meta legal representative contacted Garza a few weeks before her small claims court hearing, requesting she drop the case. She declined, and when Meta didn’t show up to her hearing, she won by default. "When we went through all of the loss of revenues," Garza told Engadget, "[the judge] kind of had to give it to me.”

But that wasn’t the end of Garza’s legal dispute with Meta. After the first hearing, the company filed a motion asking the judge to set aside the verdict, citing its own failure to appear at the hearing. Meta also tried to argue that its terms of service set a maximum of $100 liability. Another hearing was scheduled and a lawyer again contacted Garza offering to help get her account back.

“He seemed to actually kind of just want to get things turned back on, and that was still my goal, at this point,” Garza said. It was then she discovered that her business’ Instagram was being used to advertise sex work.

She began collecting screenshots of the activity on the account, which violated Instagram’s terms of service, as well as fraudulent charges for Facebook ads bought by whoever hacked her account. Once again, Meta didn’t show up to the hearing and a judge ordered the company to pay her the $7,268.65 in damages she had requested.

“I thought they were going to show up this time because they sent their exhibits, they didn't ask for a postponement or anything,” she says. “My guess is they didn't want to go on record and have a transcript showing how completely grossly negligent they are in their business and how very little they care about the safety or financial security of their paying advertisers.”

In July of 2023, Garza indicated in court documents that Meta had paid in full. In all, the process took more than a year, three court appearances and countless hours of work. But Garza says it was worth it. “I just can't stand letting somebody take advantage and walking away,” she says.

Even for individuals whose work doesn't depend on Meta's platforms, a hacked account can result in real harm.

Palena, who flew cross-country to challenge Meta in court, had no financial stake in his Facebook account, which he claimed nearly 20 years ago when the social network was still limited to college students. But whoever hacked him had changed the associated email address and phone number, and began using his page to run scam listings on Facebook Marketplace.

“I was more concerned about the damage it could do to me and my name if something did happen, if someone actually was scammed,” he tells Engadget. In his court filing, he asked for $10,000 in damages, the maximum allowed in California small claims court. He wrote that Meta had violated its own terms of service by allowing a hacked account to stay up, damaging his reputation. “I didn't really care that much about financial compensation,” Palena says “I really just wanted the account back because the person who hacked the account was still using it. They were using my profile with my name and my profile image."

A couple weeks later, a legal rep from Meta reached out to him and asked him for information about his account. They exchanged a few emails over several weeks, but his account was still inaccessible. The same day he boarded a plane to San Mateo, the Meta representative emailed him again and asked if he would be willing to drop the case since “the access team is close to getting your account secure and activated again.” He replied that he intended to be in court the next day as he was still unable to get into his account.

Less than half an hour before his hearing was scheduled to start, he received the email he had spent months waiting for: a password reset link to get back into his account. Palena still attended the hearing, though Meta did not. According to court records reviewed by Engadget, Palena told the judge the case had been “tentatively resolved,” though he hasn’t officially dropped the case yet.

The hurdles of small claims

While filing a small claims court case is comparatively simple, it can still be a minefield, even to figure out something as seemingly straightforward as which court to file to. Forrest notes that Facebook’s terms of service stipulates that legal cases must be brought in San Mateo County, home of Meta’s headquarters. But, confusingly, the terms of service for Meta accounts states that cases other than small claims court must be filed in San Mateo. In spite of the apparent contradiction, some people (like Garza) have had success suing Meta outside of San Mateo.

Each jurisdiction also has different rules for maximum allowable compensation in small claims, what sorts of relief those courts are able to grant and even whether or not parties are allowed to have a lawyer present. The low barrier to entry means many first-time plaintiffs are navigating the legal system for the first time without help, and making rookie mistakes along the way.

Shaun Freeman had spent years building up two Instagram accounts, which he describes as similar to TMZ but with “a little more character.” The pages, which had hundreds of thousands of followers, had also been a significant source of income to Freeman, who has also worked in the entertainment industry and uses the stage name Young Platinum.

He says his pages had been suspended or disabled in the past, but he was able to get them back through Meta’s appeals process, and once through a complaint to the California Attorney General’s office. But in 2023 he again lost access to both accounts. He says one was disabled and one is inaccessible due to what seems like a technical glitch.

He tried to file appeals and even asked a friend of a friend who worked at Meta to look into what had happened, but was unsuccessful. Apparently out of other options, he filed a small claims case in Nevada in February. A hearing was scheduled for May, but Freeman had trouble figuring out the legal mechanics. “It took me months and months to figure out how to get them served,” Freeman says. He was eventually able to hire a process server and got the necessary signature 10 days before his hearing. But it may have been too late. Court records show the case was dismissed for failure to serve.

Even without operator error, Meta seems content to create hardship for would-be litigants over matters much smaller than the company's more headline-grabbing antitrust and child safety disputes. Based on correspondence reviewed by Engadget, the company maintains a separate "small claims docket" email address to contact would-be litigants.

Ron Gaul, who lives in North Dakota, filed a small claims suit after Meta disabled his account following a wave of what he describes as targeted harassment. The case was eventually dismissed after Meta’s lawyers had the case moved to district court, which is permissible for a small claims case under North Dakota law.

Gaul says he couldn’t keep up with the motions filed by Meta’s lawyers, whom he had hoped to avoid by filing in small claims court. “I went to small claims because I couldn't have a lawyer,” he tells Engadget.

Ryan, an Arizona real estate agent who asked to be identified by his first name only, decided to sue Meta in small claims with his partner after their Facebook accounts were disabled in the fall of 2022. They were both admins of several large Facebook Groups and he says their accounts were disabled over a supposed copyright violation.

Before a scheduled hearing, the company reached out. “They started basically trying to bully us,” says Ryan, who asked to be identified by his first name only. “They started saying that they have a terms of service [and] they can do whatever they want, they could delete people for any reason.” Much like Gaul, Ryan expected small claims would level the playing field. But according to emails and court records reviewed by Engadget, Meta often deploys its own legal resources as well as outside law firms to respond to these sorts of claims and engage with small claims litigants outside of court. "They put people that still have legal training against these people that are, you know, representing themselves,” he said.

In the end, Meta’s legal team was able to help Ryan get his account back and he agreed to drop himself from the small claims case. But two months later his partner had still not gotten back into hers. Meta eventually told her that her account had been permanently deleted and was no longer able to be restored. Meta eventually offered $3,500 — the maximum amount for a small claims case in Arizona. He says they wanted more, but Meta refused, and they felt like they were out of options. Ryan claims they had already lost tens of thousands of dollars in potential sales that they normally sourced from Facebook. “We were prepared to go further, but no lawyer would really take it on without a $15,000 retainer and it wasn't worth it.”

While it may seem surprising that Meta would give these small claims cases so much attention, Zucker, the Cal State Northridge professor, says that big companies have their own reasons for wanting to avoid court. “I don’t think places like Google or Meta want to have a bunch of judgments against them … because then that becomes a public record and starts floating around,” he says. “So they do take these things seriously.”

Without responding to specific questions about the substance of this story, Meta instead sent Engadget the following statement:

"We know that losing and recovering access to your online accounts can be a frustrating experience. We invest heavily in designing account security systems to help prevent account compromise in the first place, and in educating our users, including by regularly sharing new security features and tips for how people can stay safe and vigilant against potential targeting by hackers. But we also know that bad actors, including scammers, target people across the internet and constantly adapt to evade detection by social media platforms like ours, email and telecom providers, banks and others. To detect malicious activity and help protect people who may have gotten compromised via email phishing, malware or other means, we also constantly improve our detection, enforcement and support systems, in addition to providing channels where people can report account access issues to us, working with law enforcement and taking legal action against malicious groups."

As expected, Apple’s assistant is about to get much more helpful thanks to a load of new AI-powered capabilities. During WWDC, the company previewed a new version of Siri that can take actions on your behalf and understand a wide range of new queries.

The new version of Siri has a better understanding of the apps on your phone and will be able to take more than 100 actions based on your activity and device. For example, you could ask Siri to show you specific photos or memories in your Photos app or to find tracking details for an expected delivery from an email in the Mail app.

Siri will also be able to perform some tasks for you, like adding an address to a contact card, tweak a photo, or share a summary of your notes in an email. Third-party developers will also be able to take advantage of these new capabilities with a new “app intents framework” that will allow them to tap into Apple Intelligence and make certain actions compatible with Siri.

Apple said that Siri’s new AI powers could be a major time saver for otherwise tedious tasks. One example offered by the company was the need to fill in a driver’s license number in an online form. Instead of searching your photos yourself, you could ask Siri and it would be able to find the image of your license, grab the number and fill in the form. Siri can also answer questions based on details from your messages and emails, like remembering your dinner reservations or providing up-to-date flight tracking for a previously-shared reservation. 

Apple

Another major change is that Siri will no longer be only a voice-activated assistant. Apple is adding a “type to Siri” feature that makes it a bit closer to the experience of other generative AI chatbots. When you do chat with Siri, the experience should feel more natural as the assistant will be better able to respond to queries when the command isn’t spoken perfectly. Apple demoed how Siri could respond to a request about weather conditions even when the speaker stumbled over their words and misspoke. Additionally, the assistant can provide help and answer about iPhone capabilities, like “I need to scan a document.”

Siri will also be able to take advantage of chatGPT, thanks to Apple's newly-announced OpenAI partnership. For some text-based queries, users can opt to get an answer from chatGPT from within the new type to Siri interface. 

Apple didn’t specify when all of the new Siri capabilities will launch, but said the new version of its assistant will be coming to iPhone, iPad and the Mac. The revamped Siri is part of Apple’s push into “personal intelligence,” which Tim Cook described as the “next big step” for the company.

Catch up here for all the news out of Apple's WWDC 2024.

Apple’s iOS 18 update — which the company described as the "biggest ever" — will bring major changes for the Photos app. The company previewed the redesigned, which, among other things, automatically organizes all your photos around memorable moments like trips and events. 

The new version will ditch the app's current tabbed layout in favor of a single screen where you can view all your photos, albums and memories in one place. The familiar grid view of all your images will live at the top of the app, with intelligently organized “collections” below. 

Apple

Apple is also making the app smarter with its new collections, which will sort your photos into album-like views based things like on recent trips and the people you spend the most time with. The feature is a bit like the existing "memories" feature in photos, in that it groups like images together and can autoplay them when you want to revisit the moment. (Though, unlike memories, collections don't include sound effects and animations.) 

Photos is also more customizable with the ability to pin collections to a dedicated section of the app. And new filtering abilities will make it easier to look for specific types of pictures or weed out screenshots while browsing. 

The Photos app will also benefit from Apple's new AI abilities in iOS. Photos is getting AI-powered image editing with a new "Clean Up" editing tool that can remove background objects similar to Google's "magic eraser" feature. You'll also be able to create custom stories based on your photos with a new memories feature that allows you to type a description of the moment you want to capture. "Apple Intelligence will pick out the best photos and videos based on the description, craft a storyline with chapters based on themes identified from the photos, and arrange them into a movie with its own narrative arc," the company says. 

The new redesigned Photos app will be arriving with the iOS 18 update later this year. 

Catch up here for all the news out of Apple's WWDC 2024.

When you think of the 20-year-old social network that is Facebook, its popularity among “young adults” is probably not what comes to mind. Naturally, Meta wants to change that and the company is once again telling the world it intends to reorient its platform in order to appeal to that demographic.

In an update from Tom Alison, who heads up the Facebook app for Meta, he says that the service is shifting to reflect an “increased focus on young adults” compared with other users. “Facebook is still for everyone, but in order to build for the next generation of social media consumers, we’ve made significant changes with young adults in mind,” he wrote.

If any of this sounds familiar, it’s because Meta executives have been trying to win over “young adults” for years in an effort to better compete with TikTok. Mark Zuckerberg said almost three years ago that he wanted to make young adults the company’s “North Star.” And Alison and Zuckerberg have both been talking about the Facebook app’s pivot to a discovery-focused feed rather than one based on users’ connections.

That shift is now well underway. Alison said that the company’s AI advancements have already improved recommendations for Reels and feed, and that “advanced recommendations technology will power more products” over the next year. He added that private sharing among users is also on the rise, with more users sharing video (though no word on the once-rumored plan to bring messaging back into the main app).

Notably, Alison’s note makes no mention of the “metaverse,” which Zuckerberg also once saw as a central part of the company’s future. Instead, he says that “leaning into new product capabilities enabled by AI” is a significant goal, along with luring younger users. That’s also not surprising, given that Meta and Zuckerberg have recently tried to rebrand some of the company’s metaverse ambitions as AI advancements.

But it’s also not clear how successful Meta will be in its efforts to win over young adults. Though Alison says Facebook has seen “five quarters of healthy growth in young adult app usage in the US and Canada,” with 40 million young adult daily active users, that’s still a relatively small percentage of the 205 million daily US Facebook users the company reported in February, the last time it would break out user numbers for the app.

The web version of Threads just got a whole lot more usable. Meta is rolling out the new Tweetdeck-like column view to all users, after it started testing the feature earlier this month.

The new look, which some Threads users have nicknamed “ThreadsDeck,” allows you to pin up to 100 different feeds to the Threads home page. Each column can also be set to auto-update so you can follow new posts as they come in.

While Tweetdeck fans will appreciate the familiarity, the new view also addresses some of the headaches of Threads’ “for you” algorithm. While the new column layout won’t let you eliminate the “for you” feed entirely, you can more easily hide it in the column view and put your “following” feed and any others side-by-side. It also vastly increases the number of posts you can view at any one time, making it a much more practical view for finding real-time information.

Threads’ “for you” feed has been a long-running source of complaints from many users, who question why the feed often seems to surface days-old posts and random stories from unconnected strangers instead of more timely updates. Meta’s controversial decision to automatically limit “political” content in its recommendations is also often criticized.

At the same time, the company does seem to recognize that users want to be able to find news and other timely updates. Threads has also recently gotten a “recent” filter for search results, and has a limited version of “trending topics.” Threads’ column view also makes both of these features more visible since you can set dedicated columns for specific search topics to track at-a-glance.

Instagram is expanding two of its safety features in an effort to ramp up its bullying protections for teens. The company is changing how limiting and restricting work in its app to give teens ways to deal with potential bullies that it claims are less likely to lead to further retaliation.

With the changes, Instagram users will have the ability to “limit” their post interactions to “close friends” only. That means that users will only see comments, direct messages, tags and mentions from people on their close friends list. Other followers will still be able to interact with their posts, but those comments and messages won’t be visible to others.

The company previously introduced comment limiting as a creator-focused anti-bullying feature in 2021 with the goal of preventing the kind of sudden flood of harassment experienced by several UK football players. The latest changes, according to Instagram, are geared more toward teens who are dealing with bullies, but may be hesitant to use the app’s block feature due to fears of escalating potential conflicts,

For cases when people may be dealing with one particular bully, Instagram is making similar changes to its “restrict” feature. Users will be able to prevent restricted individuals from tagging or mentioning them. Comments from those on the restricted list will also be automatically hidden from others.

The updates comes as Meta is facing scrutiny over its handling of teen safety and other issues. The company was sued by dozens of states last year for allegedly failing to protect its youngest users from harmful aspects of its service.

The web version of Threads could soon be much more useful. Meta is starting to test custom Tweetdeck-like feeds that will allow users to track multiple topics, searches and accounts in a single view.

People who are part of the test can set up to “pinned columns” that will track updates around specific topics, tags, accounts or search terms. Users can also opt to have these columns automatically refresh with new content. For now, Threads will support up to 100 different columns, though a Meta spokesperson said that number may change as the test progresses. 

Based on screenshots shared by Mark Zuckerberg, the new Threads columns look a lot like Tweetdeck, the desktop app long favored by Twitter’s power users. The app is now called X Pro and only available to X’s paid subscribers.

The test is the latest sign Meta is looking to make Threads a more reliable source for real-time information. The company has also added a “recent” tab and trending topics to search. But being able to track multiple feeds of updates at once is even more useful. It could also address long-running complaints about Threads’ algorithmic “for you” feed, which tends to surface a random mix of days-old posts and bizarre personal stories from unconnected accounts.

It’s not clear how many people will be part of Meta’s initial test of the feature, though Adam Mosseri said the company is looking for feedback on the changes. But the company has often rolled out major Threads changes to small group of users first before making them more widely available.

Update May 16, 2024, 2:15 PM ET: Added details about how many columns Threads will support.

Meta’s Oversight Board has accepted its first case involving a post on Threads and it will allow the group to weigh in on the debate over the role of political content on Threads. The board, which started taking appeals from Threads users earlier this year, announced its first case involving Meta’s newest app.

The case stems from a post by a Japanese user who was replying to a screenshot of a news article about Prime Minister Fumio Kishida and allegations of tax evasion. The reply, according to the board, included “several hashtags using the phrase ‘drop dead.’” Meta’s content moderators removed the post, citing the company’s rules against inciting violence. But after the user appealed to the Oversight Board and had the case accepted, Meta reversed course, saying that the post didn’t violate its rules after all.

All that may sound like a fairly typical case for the board, which regularly reviews Meta’s content moderation decisions and pushes the social media company to change its policies. But it’s the first time the group will apply that same process to Threads. And the board has suggested it will use the case to weigh in on the company’s controversial decision to stop showing political content in its algorithmic recommendations on Threads and Instagram.

“The Board selected thi case to examine Meta’s content moderation policies and enforcement practices on political content on Threads,” the Oversight Board wrote in a statement. “This is particularly important, in the context of Meta’s decision not to proactively recommend political content on Threads.”

As usual, it will likely be several months before we see the Oversight Board’s decision actually play out in any policy changes at Meta. In the meantime, the board is seeking public comment on “how Meta’s choice not to recommend political content on Threads and Instagram newsfeeds, or pages not followed by users, affects access to information and political speech.”

Just in case there was any doubt about how Jack Dorsey really feels about Bluesky, the former Twitter CEO has offered new details on why he left the board and deleted his account on the service he helped kickstart. In a characteristically bizarre interview with Mike Solana of Founders Fund, Dorsey had plenty of criticism for Bluesky.

In the interview, Dorsey claimed that Bluesky was “literally repeating all the mistakes” he made while running Twitter. The entire conversation is long and a bit rambly, but Dorsey’s complaints seem to boil down to two issues:

1. He never intended Bluesky to be an independent company with its own board and stock and other vestiges of a corporate entity (Bluesky spun out of Twitter as a public benefit corporation in 2022.) Instead, his plan was for Twitter to be the first client to take advantage of the open source protocol. Bluesky created.

2. The fact that Blueksy has some form of content moderation and has occasionally banned users for things like using racial slurs in their usernames.

“People started seeing Bluesky as something to run to, away from Twitter,” Dorsey said. “It's the thing that's not Twitter, and therefore it's great. And Bluesky saw this exodus of people from Twitter show up, and it was a very, very common crowd. … But little by little, they started asking Jay and the team for moderation tools, and to kick people off. And unfortunately they followed through with it. That was the second moment I thought, uh, nope. This is literally repeating all the mistakes we made as a company.”

Dorsey also confirmed that he is financially backing Nostr, another decentralized Twitter-like service popular among some crypto enthusiasts and run by an anonymous founder. “I know it's early, and Nostr is weird and hard to use, but if you truly believe in censorship resistance and free speech, you have to use the technologies that actually enable that, and defend your rights,” Dorsey said.

A lot of this isn’t particularly surprising. If you’ve followed Dorsey’s public comments over the last couple years, he’s repeatedly said that Twitter’s “original sin” was being a company that would be beholden to advertisers and other corporate interests. It’s why he backed Elon Musk’s takeover of the company. (Not coincidentally, Dorsey still has about $1 billion of his personal wealth invested in the company now known as X.) He’s also been very clear that he made many of Twitter’s most consequential moderation decisions reluctantly.

Unsurprisingly, Dorsey’s comments weren’t well-received on Bluesky. In a lengthy thread, Bluesky’s protocol engineer Paul Frazee said that Twitter was supposed to to be the AT Protocol’s “first client” but that “Elon killed that straight dead” after he took over the company. “That entire company was frozen by the prolonged acquisition, and the agreement quickly ended when Elon took over,” Frazee said. “It was never going to happen. Also: unmoderated spaces are a ridiculous idea. We created a shared network for competing moderated spaces to exist. Even if somebody wanted to make an unmoderated ATProto app, I guess they could? Good luck with the app stores and regulators and users, I guess.”

While Dorsey was careful not to criticize Musk directly, he was slightly less enthusiastic than when he said that Musk would be the one to “extend the light of consciousness” by taking over Twitter. Dorsey noted that, while he used to fight government requests to take down accounts, Musk takes “the other path” and generally complies. “Elon will fight in the way he fights, and I appreciate that, but he could certainly be compromised,” Dorsey said.

Bluesky CEO Jay Graber, who was handpicked by Dorsey to lead Bluesky, also addressed Dorsey's comments, saying the Twitter founder doesn't "fully understand" the work the company is doing. "With all due respect to Jack for having the vision to invest in decentralized protocols, we’ve carried out the work in a way I don’t think he fully understands," she wrote. "Bluesky is structurally open in a way Twitter has never been, but the design of atproto allows it to feel familiar and easy to use."

Update May 10, 2024, 11:50 AM ET: This post has been updated with comments from Bluesky CEO Jay Graber.

TikTok is ramping up its efforts to automatically label AI-generated content in its app, even when it was created with third-party tools. The company announced plans to support content credentials, a kind of digital watermark that indicates the use of generative AI.

TikTok’s rules already require creators to disclose “realistic” AI-generated content. But that policy can be difficult for the company to enforce, particularly when creators use other companies’ AI tools. But because content credentials are increasingly used across the AI industry, TikTok’s new automated labels should be able to address some of those gaps.

Often described as a “nutrition label for digital content,” content credentials attach “tamper-evident metadata” that can trace the origins of an image and AI tools that were used to edit it along the way. That history can then be viewed by users if they come across a piece of AI-made content on a platform that supports the technology.

TikTok says it will be the first video platform to support content credentials, though it will take some time before these labels become commonplace since many companies are only just beginning to support the technology. (Google, Microsoft, OpenAI and Adobe have all pledged to support content credentials. Meta has said its using the standard to power labels on its platform as well.)

However, it’s worth noting that content credentials and other systems that rely on metadata aren’t foolproof. OpenAI notes on a support page that the tech “is not a silver bullet” and that metadata “can easily be removed either accidentally or intentionally.” Labels also simply aren’t that effective if people don’t bother reading them. TikTok says it has a plan to address that too. The company has partnered with fact-checking organization MediaWise and human rights organization Witness on a series of media literacy campaigns meant to educate TikTok users about the labels and “potentially misleading” AI-generated content.

Just in case there was any doubt about how Jack Dorsey really feels about Bluesky, the former Twitter CEO has offered new details on why he left the board and deleted his account on the service he helped kickstart. In a characteristically bizarre interview with Mike Solana of Founders Fund, Dorsey had plenty of criticism for Bluesky.

In the interview, Dorsey claimed that Bluesky was “literally repeating all the mistakes” he made while running Twitter. The entire conversation is long and a bit rambly, but Dorsey’s complaints seem to boil down to two issues:

1. He never intended Bluesky to be an independent company with its own board and stock and other vestiges of a corporate entity (Bluesky spun out of Twitter as a public benefit corporation in 2022.) Instead, his plan was for Twitter to be the first client to take advantage of the open source protocol. Bluesky created.

2. The fact that Blueksy has some form of content moderation and has occasionally banned users for things like using racial slurs in their usernames.

“People started seeing Bluesky as something to run to, away from Twitter,” Dorsey said. “It's the thing that's not Twitter, and therefore it's great. And Bluesky saw this exodus of people from Twitter show up, and it was a very, very common crowd. … But little by little, they started asking Jay and the team for moderation tools, and to kick people off. And unfortunately they followed through with it. That was the second moment I thought, uh, nope. This is literally repeating all the mistakes we made as a company.”

Dorsey also confirmed that he is financially backing Nostr, another decentralized Twitter-like service popular among some crypto enthusiasts and run by an anonymous founder. “I know it's early, and Nostr is weird and hard to use, but if you truly believe in censorship resistance and free speech, you have to use the technologies that actually enable that, and defend your rights,” Dorsey said.

A lot of this isn’t particularly surprising. If you’ve followed Dorsey’s public comments over the last couple years, he’s repeatedly said that Twitter’s “original sin” was being a company that would be beholden to advertisers and other corporate interests. It’s why he backed Elon Musk’s takeover of the company. (Not coincidentally, Dorsey still has about $1 billion of his personal wealth invested in the company now known as X.) He’s also been very clear that he made many of Twitter’s most consequential moderation decisions reluctantly.

Unsurprisingly, Dorsey’s comments weren’t well-received on Bluesky. In a lengthy thread, Bluesky’s protocol engineer Paul Frazee said that Twitter was supposed to to be the AT Protocol’s “first client” but that “Elon killed that straight dead” after he took over the company. “That entire company was frozen by the prolonged acquisition, and the agreement quickly ended when Elon took over,” Frazee said. “It was never going to happen. Also: unmoderated spaces are a ridiculous idea. We created a shared network for competing moderated spaces to exist. Even if somebody wanted to make an unmoderated ATProto app, I guess they could? Good luck with the app stores and regulators and users, I guess.”

While Dorsey was careful not to criticize Musk directly, he was slightly less enthusiastic than when he said that Musk would be the one to “extend the light of consciousness” by taking over Twitter. Dorsey noted that, while he used to fight government requests to take down accounts, Musk takes “the other path” and generally complies. “Elon will fight in the way he fights, and I appreciate that, but he could certainly be compromised,” Dorsey said.

Bluesky CEO Jay Graber, who was handpicked by Dorsey to lead Bluesky, also addressed Dorsey's comments, saying the Twitter founder doesn't "fully understand" the work the company is doing. "With all due respect to Jack for having the vision to invest in decentralized protocols, we’ve carried out the work in a way I don’t think he fully understands," she wrote. "Bluesky is structurally open in a way Twitter has never been, but the design of atproto allows it to feel familiar and easy to use."

Update May 10, 2024, 11:50 AM ET: This post has been updated with comments from Bluesky CEO Jay Graber.

TikTok is ramping up its efforts to automatically label AI-generated content in its app, even when it was created with third-party tools. The company announced plans to support content credentials, a kind of digital watermark that indicates the use of generative AI.

TikTok’s rules already require creators to disclose “realistic” AI-generated content. But that policy can be difficult for the company to enforce, particularly when creators use other companies’ AI tools. But because content credentials are increasingly used across the AI industry, TikTok’s new automated labels should be able to address some of those gaps.

Often described as a “nutrition label for digital content,” content credentials attach “tamper-evident metadata” that can trace the origins of an image and AI tools that were used to edit it along the way. That history can then be viewed by users if they come across a piece of AI-made content on a platform that supports the technology.

TikTok says it will be the first video platform to support content credentials, though it will take some time before these labels become commonplace since many companies are only just beginning to support the technology. (Google, Microsoft, OpenAI and Adobe have all pledged to support content credentials. Meta has said its using the standard to power labels on its platform as well.)

However, it’s worth noting that content credentials and other systems that rely on metadata aren’t foolproof. OpenAI notes on a support page that the tech “is not a silver bullet” and that metadata “can easily be removed either accidentally or intentionally.” Labels also simply aren’t that effective if people don’t bother reading them. TikTok says it has a plan to address that too. The company has partnered with fact-checking organization MediaWise and human rights organization Witness on a series of media literacy campaigns meant to educate TikTok users about the labels and “potentially misleading” AI-generated content.

Just in case there was any doubt about how Jack Dorsey really feels about Bluesky, the former Twitter CEO has offered new details on why he left the board and deleted his account on the service he helped kickstart. In a characteristically bizarre interview with Mike Solana of Founders Fund, Dorsey had plenty of criticism for Bluesky.

In the interview, Dorsey claimed that Bluesky was “literally repeating all the mistakes” he made while running Twitter. The entire conversation is long and a bit rambly, but Dorsey’s complaints seem to boil down to two issues:

1. He never intended Bluesky to be an independent company with its own board and stock and other vestiges of a corporate entity (Bluesky spun out of Twitter as a public benefit corporation in 2022.) Instead, his plan was for Twitter to be the first client to take advantage of the open source protocol. Bluesky created.

2. The fact that Blueksy has some form of content moderation and has occasionally banned users for things like using racial slurs in their usernames.

“People started seeing Bluesky as something to run to, away from Twitter,” Dorsey said. “It's the thing that's not Twitter, and therefore it's great. And Bluesky saw this exodus of people from Twitter show up, and it was a very, very common crowd. … But little by little, they started asking Jay and the team for moderation tools, and to kick people off. And unfortunately they followed through with it. That was the second moment I thought, uh, nope. This is literally repeating all the mistakes we made as a company.”

Dorsey also confirmed that he is financially backing Nostr, another decentralized Twitter-like service popular among some crypto enthusiasts and run by an anonymous founder. “I know it's early, and Nostr is weird and hard to use, but if you truly believe in censorship resistance and free speech, you have to use the technologies that actually enable that, and defend your rights,” Dorsey said.

A lot of this isn’t particularly surprising. If you’ve followed Dorsey’s public comments over the last couple years, he’s repeatedly said that Twitter’s “original sin” was being a company that would be beholden to advertisers and other corporate interests. It’s why he backed Elon Musk’s takeover of the company. (Not coincidentally, Dorsey still has about $1 billion of his personal wealth invested in the company now known as X.) He’s also been very clear that he made many of Twitter’s most consequential moderation decisions reluctantly.

Unsurprisingly, Dorsey’s comments weren’t well-received on Bluesky. In a lengthy thread, Bluesky’s protocol engineer Paul Frazee said that Twitter was supposed to to be the AT Protocol’s “first client” but that “Elon killed that straight dead” after he took over the company. “That entire company was frozen by the prolonged acquisition, and the agreement quickly ended when Elon took over,” Frazee said. “It was never going to happen. Also: unmoderated spaces are a ridiculous idea. We created a shared network for competing moderated spaces to exist. Even if somebody wanted to make an unmoderated ATProto app, I guess they could? Good luck with the app stores and regulators and users, I guess.”

While Dorsey was careful not to criticize Musk directly, he was slightly less enthusiastic than when he said that Musk would be the one to “extend the light of consciousness” by taking over Twitter. Dorsey noted that, while he used to fight government requests to take down accounts, Musk takes “the other path” and generally complies. “Elon will fight in the way he fights, and I appreciate that, but he could certainly be compromised,” Dorsey said.

Bluesky CEO Jay Graber, who was handpicked by Dorsey to lead Bluesky, also addressed Dorsey's comments, saying the Twitter founder doesn't "fully understand" the work the company is doing. "With all due respect to Jack for having the vision to invest in decentralized protocols, we’ve carried out the work in a way I don’t think he fully understands," she wrote. "Bluesky is structurally open in a way Twitter has never been, but the design of atproto allows it to feel familiar and easy to use."

Update May 10, 2024, 11:50 AM ET: This post has been updated with comments from Bluesky CEO Jay Graber.

TikTok is ramping up its efforts to automatically label AI-generated content in its app, even when it was created with third-party tools. The company announced plans to support content credentials, a kind of digital watermark that indicates the use of generative AI.

TikTok’s rules already require creators to disclose “realistic” AI-generated content. But that policy can be difficult for the company to enforce, particularly when creators use other companies’ AI tools. But because content credentials are increasingly used across the AI industry, TikTok’s new automated labels should be able to address some of those gaps.

Often described as a “nutrition label for digital content,” content credentials attach “tamper-evident metadata” that can trace the origins of an image and AI tools that were used to edit it along the way. That history can then be viewed by users if they come across a piece of AI-made content on a platform that supports the technology.

TikTok says it will be the first video platform to support content credentials, though it will take some time before these labels become commonplace since many companies are only just beginning to support the technology. (Google, Microsoft, OpenAI and Adobe have all pledged to support content credentials. Meta has said its using the standard to power labels on its platform as well.)

However, it’s worth noting that content credentials and other systems that rely on metadata aren’t foolproof. OpenAI notes on a support page that the tech “is not a silver bullet” and that metadata “can easily be removed either accidentally or intentionally.” Labels also simply aren’t that effective if people don’t bother reading them. TikTok says it has a plan to address that too. The company has partnered with fact-checking organization MediaWise and human rights organization Witness on a series of media literacy campaigns meant to educate TikTok users about the labels and “potentially misleading” AI-generated content.

Elon Musk has made no secret that he’s not a fan of the block button. Now, X is changing how blocks work on its platform, though it’s (for now) stopping short of Musk’s wish of nuking the feature entirely.

Instead, X is tweaking the visibility of replies in the context of a block. Previously, a user could block someone on X and still reply to their posts. And the person who was blocked wouldn’t be able to view that reply or know the person who had blocked them was engaging with their posts. That’s now being rolled back so that users will be able to see direct replies even if the person posting has blocked them. In a post from X’s engineering team, the company said the change is “part of our ongoing commitment to aligning the block feature with our principles as a public town square.”

The post also hinted that there may be more changes coming to blocks, which is one of the most widely used safety features on the service. “Our goal is to allow users to control their experience while maintaining the public visibility of posts,” the company said. That would seem to align with previous comments from Musk, who has said on multiple occasions that a public-facing “block” feature “makes no sense” and that “block is going to be deleted as a ‘feature,’ except for DMs.”

For now, the changes to blocking aren’t that drastic. In fact, they may even be welcomed by some users who want more visibility into what people are saying about them on the platform. But the fact that X is starting to change the visibility of previously blocked content could also be a sign of more significant changes to come.

Snapchat will finally join most of its messaging app peers and allow users to edit their chats. The feature, which will be rolling out “soon,” will initially be limited to Snapchat+ subscribers, the company said.

With the change, Snapchat users will have a five-minute window to rephrase their message, fix typos or otherwise edit their chats. Messages that have been edited will have a label indicating the text has been changed. The company didn’t say when the feature might be available to more of its users, but the company often brings sought after features to its subscription service first. Snap announced last week that Snapchat+, which costs $3.99 a month, had reached 9 million subscribers.

The app is also adding several non-exclusive features, including updated emoji reactions for chats, the ability to use the My AI assistant to set reminders and AI-generated outfits for Bitmoji. Snap also showed off a new AI lens that transforms users’ selfies into 1990’s-themed snapshots (just don’t look too closely at the wireless headphones appearing in many of the images.)

Facebook’s News Feed algorithm has long been at the center of debates about some of Meta’s biggest problems. It’s also been a near constant source of complaints from users. But, if a newly filed lawsuit is successful, Facebook users may be able to use the social network with a vastly different feed. The Knight First Amendment Institute at Columbia University is suing Meta on behalf of a researcher who wants to release a browser extension that would allow people to “effectively turn off” their algorithmic feeds.

The extension was created by Ethan Zuckerman, a researcher and professor at the University of Massachusetts Amherst. He argues that Facebook users would be better off with more control over their feeds. “The tool, called Unfollow Everything 2.0, would allow users to unfollow their friends, groups, and pages, and, in doing so, to effectively turn off their newsfeed—the endless scroll of posts that users see when they log into Facebook,” the lawsuit explains. “Users who download the tool would be free to use the platform without the feed, or to curate the feed by refollowing only those friends and groups whose posts they really want to see.” (Meta officially renamed the News Feed to “Feed” in 2022.)

Zuckerman isn’t the first to come up with such a tool. He was inspired by a similar project, also called “Unfollow Everything,” from 2021. Facebook sued the U.K man who created that extension and permanently disabled his account. Zuckerman is trying to avoid a similar fate with his lawsuit. The suit, filed in San Francisco federal court Wednesday, asks the court “to recognize that Section 230 protects the development of tools designed to empower people to better control their social media experiences.”

The case could be a novel test of Section 230 of the 1996 Communications Decency Act, which is mostly known as the law that shields online platforms from legal liability for the actions of their users. But unlike recent Supreme Court cases involving the statute, Zuckerman’s case “relies on a separate provision protecting the developers of third-party tools that allow people to curate what they see online, including by blocking content they consider objectionable.”

A spokesperson for Meta declined to comment on the lawsuit. The company has a history of heavy-handed tactics when it comes to independent researchers. In addition to shutting down the earlier version “Unfollow Everything,” the company disabled the Facebook accounts of a group of NYU researchers attempting to study political ad targeting in 2021. Those types of tactics have led to some researchers pursuing “data donation” programs, which recruit volunteers to “donate” their own browsing data for academic studies.

If released, Zuckerman’s browser extension would also have a data donation component, allowing users to opt-in to sharing “anonymized data about their Facebook usage.” The data would then be used for research into the effects of Facebook’s feed algorithm.

LinkedIn, the professional network known for job listings and unsolicited career advice, is jumping into gaming. The platform is officially introducing a set of Wordle-style puzzle games, weeks after they were first spotted in the app.

The company is starting with three games: Pinpoint, a word game where players must guess the theme that ties a series of words together; Queens, a puzzle game that’s a bit like a cross between Sudoku and Minesweeper; and Crossclimb, a trivia game that involves guessing a series of four-letter words and placing them in the correct order.

LinkedIn describes them as “thinking-oriented games,” though the format will likely look familiar to fans of The New York Times Games app. Each game can only be played once a day, and players can share their score with friends in cute emoji-filled messages reminiscent of the “Wordle grid.” The service will also keep track of “streaks,” to encourage players to come back every day. Given the similarities, it shouldn’t be surprising that games were developed by LinkedIn’s news team, which recently hired a dedicated games editor.

Games have been a boon for The New York Times since it acquired Wordle in 2022, and other publications have tried to emulate that success with their own lineup of word and puzzle games. I asked LinkedIn’s editor-in-chief and VP of Product Dan Roth if the company was inspired by the success of Wordle and the NYT’s Games app. He said that the inspiration was actually much older: “the very first crossword puzzle” in the New York World newspaper more than 100 years ago. He added that there aren’t currently plans for a standalone gaming app.

“These games aren't designed to be just played,” Roth told Engadget. “We're not getting into the gaming world to get into the gaming world. The idea is games that can help you think differently and connect with your network.”

You can try out the new games on LinkedIn.

The bill that could lead to a ban of TikTok in the United States appears to be much closer to becoming law. The legislation sailed through the House of Representatives last month, but faced an uncertain future in the Senate due to opposition from a few prominent lawmakers.

But momentum for the “Protecting Americans from Foreign Adversary Controlled Applications Act” seems to once again be growing. The House is set to vote on a package of bills this weekend, which includes a slightly revised version of the TikTok bill. In the latest version of the bill, ByteDance would have up to 12 months to divest TikTok, instead of the six-month period stipulated in the original measure.

That change, as NBC News notes, was apparently key to winning over support from some skeptical members of the Senate, including Sen. Maria Cantwell, chair of the Senate Commerce Committee. So with the House expected to pass the revised bill Saturday — it’s part of a package that also includes aid to Ukraine and Israel — its path forward is starting to look much more certain, with a Senate vote coming “as early as next week,” according to NBC. President Joe Biden has said he would sign the bill if it’s passed by Congress.

If passed into law, TikTok (and potentially other apps "controlled by a foreign adversary" and deemed to be a national security threat) would face a ban in US app stores if it declined to sell to a new owner. TikTok CEO Shou Chew has suggested the company would likely mount a legal challenge to the law.

“It is unfortunate that the House of Representatives is using the cover of important foreign and humanitarian assistance to once again jam through a ban bill that would trample the free speech rights of 170 million Americans, devastate 7 million businesses, and shutter a platform that contributes $24 billion to the U.S. economy, annually,” TikTok said in a statement.

There’s a new invite-only app going semi-viral among VCs, tech execs and other Silicon Valley personalities. It’s called Airchat and it’s trying to revive the concept of an audio-first social media app.

The premise is similar to Clubhouse, the audio app that had a viral moment at the height of the pandemic in 2021 and inspired copycat features in Facebook, Twitter, LinkedIn and Reddit before gradually fading into obscurity. But unlike the original version of Clubhouse, Airchat isn’t built around live audio streams that require users to all tune it at once. It’s more like Twitter or Threads, except posts can only be shared as voice notes.

The app uses a timeline format, and automatically plays audio clips as you scroll your feed. You do have the ability to pause the playback and read text instead — each post is accompanied by an AI-generated transcript — but posts and replies can only be shared by recording an audio clip. There don’t seem to be any time constraints on how long individual clips can be, I found at least one post where a user spoke for a full hour just to see if it would work (it did).

It sounds a bit gimmicky (because it is), but the app has all the hallmarks of the kind of social apps that briefly go viral among a certain segment of extremely-online Silicon Valley nerds. It’s led by a pair of well-connected tech founders: AngelList co-founder Naval Ravikant and former Tinder exec Brian Norgard. It’s invitation-only and has drawn a number of well-known tech personalities among its early users: Y Combinator CEO and San Francisco political provocateur Gary Tan, Spotify CEO Daniel Ek, OpenAI founder Sam Altman, VC and Elon Musk confidant Jason Calacanis.

Over on X, Airchat’s high-profile user base is building hype and creating FOMO for those who haven’t been able to score an invite. (The app had to briefly shut off invites over the weekend due to “an influx of new users,” according to Ravikant, Airchat’s CEO.)

It’s not clear exactly how many users Airchat has just yet, but it seems to be in the low tens of thousands. The app has been downloaded close to 50,000 times, research firm Appfigures told Engadget, but it’s likely some of those downloads have come from people who don’t yet have an invite. Ravikant, who seems to be one of the most-followed users, currently has just over 11,000 followers in the app.

Using Airchat is, well, noisy and a bit confusing. Upon joining, the app asks to tap your contacts list to find friends who are already on the app, but finding people to follow beyond that can be challenging. The app doesn’t have the equivalent of a “for you” feed with recommended content so your only options are to manually search for users or lurk in conversations that do appear in your feed and check out other users’ posts and follows.

When I signed up, there were four people from my contacts in the app, only two of whom are actual friends. I followed them and the app’s founders and a couple other familiar names. I then began randomly following other users as conversations began to appear in my feed. This was a terrible strategy as my feed was quickly dominated by the voices of a few especially active (but not terribly interesting) posters. With so many new users all joining at the same time, at one point my feed was just a bunch of people talking about Airchat.

It’s also somewhat jarring to actually hear the voices of people you’ve followed on social media for ages but haven’t interacted with IRL. The app defaults to playing back audio at 2x speed, which tends to make people’s speaking voices sound a bit unnatural, but is also kind of necessary for long-winded posts.

The bigger issue, though, is that it’s not entirely clear what Airchat is for. There are a handful of “channels,” smaller groups dedicated to chatting about specific topics like coffee or astrology or AI or war, but conversations are disjointed and hard to follow. There seem to be some corners with spirited discussion. The “coffee” channel has 755 members and has lots of earnest discussion of pour-over techniques and photos of latte art. The channel is also “moderated heavily,” according to Ravikant (Airchat’s moderation policy is “self moderation,” which means they expect you to make good use of blocking and muting features, though an FAQ states they will remove users for “harassment, impersonation, foul behavior, and illegal content.)

More creative users are also finding ways to play with the audio-centric format. I found an ASMR group that consisted mainly of people speaking in breathy whispers that kind of gave me the ick (one person did post a nice clip of their cat purring). I listened to a few poetry readings in the “poetry” channel, but didn’t have the patience, even at 2x speed. There’s also a lot of talk of in-app karaoke, though I have yet to see it actually happen.

Some might see these kinds of gimmicks as the start of some new paradigm, where people use their voices to unlock new ways of interacting. But all I can think about is how Clubhouse, at its peak, had similar gimmicks: in-app game shows, open mic nights and (very NSFW) “moan rooms.” It was new and interesting at a time when most people were stuck at home with nothing to do, but the novelty wore off quickly.

While Clubhouse’s initial success sparked copycat features from almost every other major social media company, many of those have since shut down due to lack of interest. Even Clubhouse itself is a shell of what it once was. While the app still exists, it’s an entirely different service than the one that briefly captured the attention of bored tech workers. The company laid off half its staff in 2023 and has since pivoted to audio-centric group chats.

The bill that could lead to a ban of TikTok in the United States appears to be much closer to becoming law. The legislation sailed through the House of Representatives last month, but faced an uncertain future in the Senate due to opposition from a few prominent lawmakers.

But momentum for the “Protecting Americans from Foreign Adversary Controlled Applications Act” seems to once again be growing. The House is set to vote on a package of bills this weekend, which includes a slightly revised version of the TikTok bill. In the latest version of the bill, ByteDance would have up to 12 months to divest TikTok, instead of the six-month period stipulated in the original measure.

That change, as NBC News notes, was apparently key to winning over support from some skeptical members of the Senate, including Sen. Maria Cantwell, chair of the Senate Commerce Committee. So with the House expected to pass the revised bill Saturday — it’s part of a package that also includes aid to Ukraine and Israel — its path forward is starting to look much more certain, with a Senate vote coming “as early as next week,” according to NBC. President Joe Biden has said he would sign the bill if it’s passed by Congress.

If passed into law, TikTok (and potentially other apps "controlled by a foreign adversary" and deemed to be a national security threat) would face a ban in US app stores if it declined to sell to a new owner. TikTok CEO Shou Chew has suggested the company would likely mount a legal challenge to the law.

“It is unfortunate that the House of Representatives is using the cover of important foreign and humanitarian assistance to once again jam through a ban bill that would trample the free speech rights of 170 million Americans, devastate 7 million businesses, and shutter a platform that contributes $24 billion to the U.S. economy, annually,” TikTok said in a statement.

There’s a new invite-only app going semi-viral among VCs, tech execs and other Silicon Valley personalities. It’s called Airchat and it’s trying to revive the concept of an audio-first social media app.

The premise is similar to Clubhouse, the audio app that had a viral moment at the height of the pandemic in 2021 and inspired copycat features in Facebook, Twitter, LinkedIn and Reddit before gradually fading into obscurity. But unlike the original version of Clubhouse, Airchat isn’t built around live audio streams that require users to all tune it at once. It’s more like Twitter or Threads, except posts can only be shared as voice notes.

The app uses a timeline format, and automatically plays audio clips as you scroll your feed. You do have the ability to pause the playback and read text instead — each post is accompanied by an AI-generated transcript — but posts and replies can only be shared by recording an audio clip. There don’t seem to be any time constraints on how long individual clips can be, I found at least one post where a user spoke for a full hour just to see if it would work (it did).

It sounds a bit gimmicky (because it is), but the app has all the hallmarks of the kind of social apps that briefly go viral among a certain segment of extremely-online Silicon Valley nerds. It’s led by a pair of well-connected tech founders: AngelList co-founder Naval Ravikant and former Tinder exec Brian Norgard. It’s invitation-only and has drawn a number of well-known tech personalities among its early users: Y Combinator CEO and San Francisco political provocateur Gary Tan, Spotify CEO Daniel Ek, OpenAI founder Sam Altman, VC and Elon Musk confidant Jason Calacanis.

Over on X, Airchat’s high-profile user base is building hype and creating FOMO for those who haven’t been able to score an invite. (The app had to briefly shut off invites over the weekend due to “an influx of new users,” according to Ravikant, Airchat’s CEO.)

It’s not clear exactly how many users Airchat has just yet, but it seems to be in the low tens of thousands. The app has been downloaded close to 50,000 times, research firm Appfigures told Engadget, but it’s likely some of those downloads have come from people who don’t yet have an invite. Ravikant, who seems to be one of the most-followed users, currently has just over 11,000 followers in the app.

Using Airchat is, well, noisy and a bit confusing. Upon joining, the app asks to tap your contacts list to find friends who are already on the app, but finding people to follow beyond that can be challenging. The app doesn’t have the equivalent of a “for you” feed with recommended content so your only options are to manually search for users or lurk in conversations that do appear in your feed and check out other users’ posts and follows.

When I signed up, there were four people from my contacts in the app, only two of whom are actual friends. I followed them and the app’s founders and a couple other familiar names. I then began randomly following other users as conversations began to appear in my feed. This was a terrible strategy as my feed was quickly dominated by the voices of a few especially active (but not terribly interesting) posters. With so many new users all joining at the same time, at one point my feed was just a bunch of people talking about Airchat.

It’s also somewhat jarring to actually hear the voices of people you’ve followed on social media for ages but haven’t interacted with IRL. The app defaults to playing back audio at 2x speed, which tends to make people’s speaking voices sound a bit unnatural, but is also kind of necessary for long-winded posts.

The bigger issue, though, is that it’s not entirely clear what Airchat is for. There are a handful of “channels,” smaller groups dedicated to chatting about specific topics like coffee or astrology or AI or war, but conversations are disjointed and hard to follow. There seem to be some corners with spirited discussion. The “coffee” channel has 755 members and has lots of earnest discussion of pour-over techniques and photos of latte art. The channel is also “moderated heavily,” according to Ravikant (Airchat’s moderation policy is “self moderation,” which means they expect you to make good use of blocking and muting features, though an FAQ states they will remove users for “harassment, impersonation, foul behavior, and illegal content.)

More creative users are also finding ways to play with the audio-centric format. I found an ASMR group that consisted mainly of people speaking in breathy whispers that kind of gave me the ick (one person did post a nice clip of their cat purring). I listened to a few poetry readings in the “poetry” channel, but didn’t have the patience, even at 2x speed. There’s also a lot of talk of in-app karaoke, though I have yet to see it actually happen.

Some might see these kinds of gimmicks as the start of some new paradigm, where people use their voices to unlock new ways of interacting. But all I can think about is how Clubhouse, at its peak, had similar gimmicks: in-app game shows, open mic nights and (very NSFW) “moan rooms.” It was new and interesting at a time when most people were stuck at home with nothing to do, but the novelty wore off quickly.

While Clubhouse’s initial success sparked copycat features from almost every other major social media company, many of those have since shut down due to lack of interest. Even Clubhouse itself is a shell of what it once was. While the app still exists, it’s an entirely different service than the one that briefly captured the attention of bored tech workers. The company laid off half its staff in 2023 and has since pivoted to audio-centric group chats.

Sam Altman is back on the board of OpenAI, nearly four months after the CEO was ousted, and quickly reinstated, from the company he founded. Although Altman had returned as the AI company’s top executive in November, a temporary board oversaw his return and the subsequent investigation into his conduct.

That investigation is now complete, according to the company, which added three new members to its board of directors. The additions include: Instacart CEO and former Meta executive Fidji Simo, former Sony executive Nicole Seligman and Dr. Sue Desmond-Hellmann, former CEO of the Bill and Melinda Gates Foundation. Salesforce co-CEO Bret Taylor, economist Larry Summers and OpenAI co-founder Greg Brockman, who served on the temporary three-seat board, will remain in their positions with Taylor continuing as chair.

The announcement caps off a tumultuous several months for the AI company, which was rocked by Altman’s abrupt ouster last fall.

On Friday, OpenAI also published a summary of the findings from WilmerHale, a law firm that the company’s board retained in December 2023 to conduct an independent investigation into the events that led to Altman’s firing. Despite that, however, we’re no closer to finding out exactly why Altman, who rejoined the company as CEO within five days, was fired to begin with.

“WilmerHale [found] that the prior Board’s decision did not arise out of concerns regarding product safety or security, the pace of development, OpenAI’s finances, or its statements to investors, customers, or business partners,” the summary said. “Instead, it was a consequence of a breakdown in the relationship and loss of trust between the prior Board and Mr. Altman.” WilmerHale also concluded that OpenAI’s previous board fired Altman abruptly without giving notice to “key stakeholders”, and without giving Altman an opportunity to respond to its concerns.

To come to this conclusion, the firm reviewed more than 30,000 documents and conducted dozens of interviews with OpenAI staffers including previous board members over the last few months.

TikTok’s future is looking increasingly uncertain as support grows for a new bill that would force the company to sell itself or face a ban in the United States. Now, President Joe Biden has come out in support of the measure, one day after it cleared its first legislative hurdle in the House.

"If they pass it, I'll sign it,” he said, in remarks reported by CBS News. The bill, called the “Protecting Americans from Foreign Adversary Controlled Applications Act,” which was introduced earlier this week, would give TikTok a six-month window to divest itself from parent company ByteDance or face an app store-level ban in the US. Meanwhile, Republicans in the House of Representatives could bring the bill to a floor vote as early as Wednesday, Semafor reported.

TikTok has said the bill is a thinly-veiled effort to force a “total ban” of its app. "This legislation has a predetermined outcome: a total ban of TikTok in the United States," the company said in a statement earlier this week. "The government is attempting to strip 170 million Americans of their Constitutional right to free expression. This will damage millions of businesses, deny artists an audience, and destroy the livelihoods of countless creators across the country.”

The company has also encouraged its millions of users to oppose the measure. On Thursday, ahead of the committee vote on the bill, the app sent push notifications prompting users to call their representatives and ask them to oppose the legislation. The notifications reportedly led to a flood of calls in many Congressional offices as staffers fielded hundreds of calls from teens.

Notably, the bill has another prominent opponent: former President Donald Trump. Though Trump also sought to force a sale of TikTok to a US company during his time in office, the former president said he no longer believes the app should be banned. “If you get rid of TikTok, Facebook and Zuckerschmuck will double their business,” he wrote in a post on Truth Social.

Though clearing the House would be significant milestone for the bill, it’s unclear where the Senate stands on it. As Semafor points out, some prominent senators have been a bit more cautious in their comments about whether they would support the legislation. At a recent Senate hearing about child safety, several senators pressed TikTok CEO Shou Chew on his own citizenship (he's Singaporean) as well as the app’s ties to China and the practices of its parent company ByteDance.

Journalists, creators and long-winded VCs on X now have a new way to be exhausting on main. X now allows verified organizations and Premium+ subscribers to publish long-form “Articles."

The feature adds a basic text-editing interface that includes embedded media and some text formatting options, like the ability to make bulleted lists. It also appears that articles can be longer than the 25,000-character limit currently in place for premium subscribers’ “longer posts” feature. According to my initial tests, I hit the character limit for articles at just over 100,000 characters or about 15,000 words.

Here’s what the editing interface looks like:

Screenshot via X

Notably, Twitter began working on longer form posts long before Elon Musk’s takeover of the company. The company showed off an early version, originally called “Notes” in 2022, as it looked to lure newsletter writers and other creators to the service. Musk confirmed last summer that the publishing tools were still in the works.

The rollout of publishing tools is notable as Musk has often been hostile to journalists on his platform. Last year, Musk directed a change to X’s recommendation algorithm so that links to newsletter platform Substack would not appear in users’ “For You” feeds, which has throttled many independent writers’ reach on the service. X also stripped headlines from news stories shared on the platform last fall (headlines eventually returned, in a much smaller font).

TikTok is stepping up its efforts to fight a new bill that could force a ban of the app in the United States. The app has been alerting its millions of US users about the measure, which would force ByteDance to sell TikTok in order for the app to remain available in US app stores.

“TikTok is at risk of being shut down in the US,” the push notification says. “Call your representative now.” An in-app message then instructs users to “speak up now — before your government strips 170 million Americans of their Constitutional right to free expression.” It also provides users a shortcut to dial their representative’s office if they enter their zip code.

The push alerts are reportedly already having a dramatic effect. Politico reporter Olivia Beavers said that House staffers report their offices are being inundated with calls. One staffer said on X that “we're getting a lot of calls from high schoolers asking what a Congressman is.”

Unfortunately for TikTok, their plan to stir up resistance to the bill may not be having the intended effect. The flood of calls may in fact be “backfiring,” according to Beavers, who says the response may be increasing support for the bill among members of Congress. In a post on X, Representative Mike Gallagher, who chairs the select committee that introduced the bill, said the push notifications were “interfering with the legislative process.” 

The alerts come amid growing support for the measure, which was introduced earlier this week by members of the House Energy and Commerce Committee. On Thursday, the bill cleared its first legislative hurdle with a unanimous vote, 50 - 0, by members of the Energy and Commerce Committee to advance the measure. President Joe Biden, whose administration has also sought to force a divestiture of TikTok, is reportedly supportive of the bill. As Punchbowl News notes, previous bills to ban TikTok have not had the backing of the White House.

If passed, the bill would give TikTok about six months to separate itself from ByteDance or else an app store ban would take effect. "This legislation has a predetermined outcome: a total ban of TikTok in the United States," TikTok said in a statement published after the vote in the House. "The government is attempting to strip 170 million Americans of their Constitutional right to free expression. This will damage millions of businesses, deny artists an audience, and destroy the livelihoods of countless creators across the country.”

Digital rights groups also oppose the measure. The ACLU has called it “unconstitutional,” while other groups say that comprehensive privacy legislation would be a more effective way to protect Americans’ data.

Update March 7, 2024, 3:52PM ET: This story has been updated to reflect the results of a vote by the House Energy and Commerce Committee and a statement from TikTok.

Of the many bizarre moments that preceded Twitter's change in ownership, one that’s always stuck out to me was Jack Dorsey’s tweetstorm that “Elon is the singular solution I trust.” His insistence that Musk was uniquely positioned to “extend the light of consciousness” was a strange endorsement, even by Dorsey’s usual weird-guy standards. But Dorsey had long idolized Musk and the two men had a relationship that was far deeper than what many onlookers realized.

That’s according to a new book that explores Jack Dorsey’s role in Elon Musk’s takeover of Twitter. Written by Bloomberg reporter Kurt Wagner, Battle for the Bird tells the story of how Dorsey saved Twitter in 2015 and how his actions – or often, lack thereof— led to Musk’s acquisition and, ultimately, Twitter’s death.

Wagner’s isn’t the first book to delve into the tumultuous events of the last two years — Musk biographer Walter Isaacson had a front-row seat to the drama — but Battle for the Bird sheds new light on Dorsey's side of the equation. “Jack had been bringing Elon to Twitter offsites, he'd visited him at his SpaceX launch facility, the two of them sort of had this relationship that I don't really think people paid much attention to,” Wagner tells Engadget. So once Musk began acquiring a large stake in the company, “Jack sort of stepped in and did what he could” to make the deal happen.

The book, which began as a Dorsey biography before Musk’s takeover forced Wagner to change his plans, focuses on the enigmatic Twitter co-founder whose unusual management style sometimes worked against the company’s own interests.

Inside of Twitter, Wagner writes, Dorsey was known to “rarely speak” in meetings and disliked making decisions. Internally, this was a source of confusion as executives often had to guess what Dorsey was thinking about a particular issue. “People would be surprised at how little he was directing [Twitter and Square], he was really advising them in a weird way,” Wagner says.

These dynamics played out in Twitter’s product. Wagner reports that Dorsey had initially encouraged the product team to create the feature that was eventually known as “Fleets,” Twitter’s experiment with disappearing posts. But Dorsey “grew to despise” the feature and publicly cheered when the company killed it less than a year after its rollout. “Even though he thought Fleets was a bad decision, he never stepped in to halt the product or move the team in another direction,” Wagner writes.

Battle for the Bird also details Dorsey’s many eccentricities: the days-long silent meditation retreats, his affinity for “salt juice” (a mixture of water, pink Himalayan sea salt and lemon juice) and his more recent obsession with bitcoin. “He goes through these stages of his life where he's different, he looks different, he acts different, his priorities are different and I think it's sort of a reflection of the things that he becomes obsessed with,” Wagner says.

Giving Musk a more influential role at Twitter was another idea Dorsey fixated on. He tried to get Musk a seat on the company’s board in 2020 amid a bruising fight with activist investor Elliott Management. Dorsey managed to keep his job but failed to get Musk a board seat because, according to what he told Musk, the rest of the board were “super risk averse.” (By 2020, Musk had already faced at least two major lawsuits over his tweets.)

Dorsey would also tell Musk that the board’s veto was “about the time I decided I needed to work to leave” the company. He had always seemed disinterested in the business of running Twitter, but the troubles with Elliott seemed to change him. “He thought that Twitter served this bigger purpose … its place in the world was not to make money for shareholders,” Wagner explains. “And as a result, he was just not really that interested in playing the Wall Street game, which is a problem when you're a publicly traded company.”

So in 2022, after he had stepped down as CEO, Dorsey encouraged Musk to use his new position as a major stakeholder in Twitter to address Twitter’s “original sin” of existing as a corporate entity beholden to advertisers and political interests. Dorsey believed that Musk loved Twitter for the same reasons he did. So when Musk decided to buy the company and take it private, he backed Musk.

Dorsey publicly endorsed the move and promised to roll over his Twitter shares into the new entity, effectively saving Musk about $1 billion. He, along with the rest of the company’s board, voted to approve the deal.

As Wagner points out in Battle for the Bird, Dorsey eventually soured on Musk after he tried to back out of the deal, saying “it all went south.” But by then, Jack Dorsey’s Twitter was already unrecognizable. “He so publicly endorsed this new idea, this takeover from Elon,” Wagner says. “And as a result, the company that he co-founded and led for almost 16 years in various ways, is no more. X is here, but Twitter is gone. His legacy has really been hurt by this whole debacle.”

Meta is starting to bring the Threads API online, though it will still be some time before it’s widely accessible to developers. The company has begun testing its new developer tools with a handful of companies, Meta engineer Jesse Chen shared in a post on Threads.

According to Chen, whose post was first spotted by TechCrunch, the API is currently in “beta” but a wider rollout could come “by the end of June.” The initial group of companies testing out the beta version of the API include social media management platforms Sprinklr, Hootsuite, Social News Desk and Sprout Social. Meta is also working with tech news aggregator Techmeme and live video platform Grabyo. For now, it sounds like the API will primarily enable the publishing of content to Threads from these services, but Chen said there are also plans to “enable reply moderation and insights capabilities.”

Having an API could help Threads attract more publishers and power users, who often rely on third-party software for posting and analytics. Instagram head Adam Mosseri has previously expressed some reluctance to woo publishers, saying that his “concern” was that a dedicated API would “mean a lot more publisher content and not much more creator content.” (Mosseri has also said he doesn’t want to “amplify news on the platform.”)

But with 130 million users, Threads is starting to look more and more like a viable alternative to X, and offering professional-level tools is a good way to get publishers and brands to post more to the platform. Having an API could also, potentially, aid the company’s plans to support interoperability with Mastodon and the rest of the fediverse, though Meta hasn’t publicly discussed its API in that context,.

Axios, a site known for political analysis and extensive use of bullet points, has joined the ranks of pundits fawning over Mark Zuckerberg’s PR strategy. The Meta CEO, they claim, is (as originally headlined) "having a PR moment" which is "casting a halo effect on the company itself." That's obviously untrue, but let's say it in a format more likely to reach Axios's audience.

The big picture: Zuckerberg’s recent PR blitz is neither out of character nor a sign of a freshly rehabbed image. In fact, Meta and Zuckerberg are staring down one of the biggest crises they’ve ever faced.

Why it matters: Praising the PR strategy of a gigantic company which is credibly accused of enabling a variety of mass-scale harms is, at best, irresponsible, even if that PR strategy was working — which it isn't.

• Describing competitor products as inferior is exactly what executives are supposed to do. Zero points awarded.

• The CEO of Meta responding to some of his social media comments isn’t a sign of radical authenticity, it's a ploy for engagement.

• Saying you've "never seen Zuckerberg," who to the best of our knowledge is a living, breathing human man "act so ... real" is an astonishingly low bar to clear!

To recap here, Meta is embroiled in a massive lawsuit from nearly every state over the myriad ways it has allegedly harmed its youngest users. And Zuckerberg’s actions, or lack thereof, are at the heart of many of these claims. Court documents have revealed that the CEO personally intervened to block a proposed ban on plastic surgery filters on Instagram despite advice from experts that these effects could exacerbate body dysmorphia and eating disorders. Under his leadership, Meta turned a blind eye to children using its platform, against its own policies, and did little to stop adults from sexually harassing children. Under his leadership, Instagram’s recommendation algorithm promoted child sexual exploitation content and connected a "vast pedophile network." At the same time, Zuckerberg repeatedly denied or ignored requests from his top lieutenants to invest more in safety. Just last week, his lawyers were in federal court arguing that he should not be held personally responsible in dozens of lawsuits over the harms his platforms have allegedly caused.

The most viral moments from Zuck's Congressional testimony, which Axios bizarrely suggests was good for his image, was a moment when he stammered an apology to the families of children who have been victims of online exploitation on the platforms he controls. One parent in the room described it as “forced.” The second-most viral moment was Senator Ted Cruz pointing to a posterboard of an in-app Instagram warning screen which indicated search results might "contain images of child sexual abuse" and which also provided the option to "see results anyway."

REUTERS / Reuters

Needless to say, Zuckerberg and his handlers are savvy enough to know that none of that is good for the public image of the fourth-richest person in the world. That Zuckerberg has been particularly eager to share his quirky hobbies and newfound love of Japanese McDonald’s is not at all surprising. Distraction is a time-worn PR move, but no amount of light-hearted Instagram posts can blunt a headline like, "Meta Staff Found Instagram Tool Enabled Child Exploitation. The Company Pressed Ahead Anyway."

This also isn’t a new strategy for Zuckerberg. While it’s true he was once a painfully awkward and very sweaty public speaker, he has long since shed that image. And he’s gone through several different versions of himself. He spent much of 2017 on a listening tour of the US visiting farms and factories and random families’ dinner tables (many of whom happened to reside in swing states, fueling speculation that he was eyeing a move into politics.) And well, a political tour is sort of what he was doing: Zuckerberg reportedly has had a pollster whose full-time job is to track public perception of his often alien behavior. One such pollster reportedly quit after just six months, coming to believe the company was bad for society. Mark's favorability in a variety of public polls has ranged from very bad to extremely, laughably, irreparably bad.

This is far from the first time Mark has tried to distract the public with a personal hobby, only for his inability to relate to the average human experience to lead to a swift and spectacular faceplant. Take, for example, his infamous backyard grilling Facebook Live from 2017, wherein he managed to utter the word "meats" 13 times over the course of 30-odd achingly long minutes. It was awkward, but not quite as strange as the time Mark allegedly challenged himself to only eat meat from animals he himself killed, resulting in a moment where he allegedly turned an alive goat into a dead one with "a laser gun and then the knife," according to former Twitter CEO Jack Dorsey. (And like a true rich weirdo, he opted to learn how to end an animal's life, but, according to the same recollection by Dorsey, outsourced the butchering to someone else.) Perhaps more successfully, in 2019 he appeared to discover his love of foiling — which is like wakeboarding, but dorkier and much more expensive.

In short, Zuckerberg isn’t reinventing himself as much as simply remixing the same PR formula he’s been using for years, particularly when his company is in some sort of distress, which seems to be always. His people are trying very hard to make him seem like a normal guy through a mix of carefully curated social media posts, photo opps and talks with media personalities. It's a strategy that will continue to work on a handful of gullible people. At least as long as some of those media personalities — like Axios CEO Mike Allen — are willing to call men like Mark Zuckerberg "real, daring and unguarded."