Most sports video games can be daunting for those with just a casual interest in the activities they emulate. While the likes of FIFA, Madden, NBA 2K and MLB The Show aren't entirely inaccessible to the mainstream, they are also clearly geared towards those who live and breathe football (traditional or American), basketball, baseball or whichever ball-based sport is at the title's core.

There are a handful of alternatives through the likes of Nintendo's Mario-fronted sports games, but by and large these simulation titles are the only option for those who wish to indulge in a little digital athleticism.

A team of Electronic Arts veterans are determined to change this with the formation of Play By Play Studios, a new developer that emerges after three years of stealth today.

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