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GiantX acquires AI start-up iTero Gaming in multi-million dollar deal

Gaming and esports brand GiantX has acquired AI esports coaching start-up iTero Gaming.

While the full sum was undisclosed, the company said the acquisition was a "multi-million [dollar] deal."

As part of the acquisition, iTero founder Jack J Williams has been appointed head of gaming technology at GiantX. He founded iTero Gaming in 2022.

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