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ARC Raiders boss insists genAI tools are ‘about putting people’s time where it really makes sense’

The fact that ARC Raiders’ use of generative AI development tools for its creation, particularly for its voice work, is a sticky wicket for many shouldn’t come as a surprise in the age of rising slop tides. Still, Embark Studios CEO Patrick Soderlund is not backing down and continues to defend the decision in an […]
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AI adoption and defense bubbles forth from Arrowhead, Ubisoft, and Microsoft’s leadership

The war of attrition that is seeing c-suite and games industry leaders continue to pour AI into games and tech in spite of repeated pushback by developers and gamers continues. Today we’ve got a trio of stories from three different companies that are in different stages of AI brainworm infection because this stuff needs to […]
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