Enlarge / The Gemini prompt box in the "Dear Sydney" ad. (credit: Google)

Have you seen Google's "Dear Sydney" ad? The one where a young girl wants to write a fan letter to Olympic hurdler Sydney McLaughlin-Levrone? To which the girl's dad responds that he is "pretty good with words but this has to be just right"? And so, to be just right, he suggests that the daughter get Google's Gemini AI to write a first draft of the letter?

If you're watching the Olympics, you have undoubtedly seen it—because the ad has been everywhere. Until today. After a string of negative commentary about the ad's dystopian implications, Google has pulled the "Dear Sydney" ad from TV. In a statement to The Hollywood Reporter, the company said, "While the ad tested well before airing, given the feedback, we have decided to phase the ad out of our Olympics rotation."

The backlash was similar to that against Apple's recent ad in which an enormous hydraulic press crushed TVs, musical instruments, record players, paint cans, sculptures, and even emoji into… the newest model of the iPad. Apple apparently wanted to show just how much creative and entertainment potential the iPad held; critics read the ad as a warning image about the destruction of human creativity in a technological age. Apple apologized soon after.

Enlarge (credit: Google)

Google went ahead with plans to launch Gemini for Workspace today. The big news is the pricing information, and you can see the Workspace pricing page is new, with every plan offering a "Gemini add-on." Google's old AI-for-Business plan, "Duet AI for Google Workspace," is dead, though it never really launched anyway.

Google has a blog post explaining the changes. Google Workspace starts at $6 per user per month for the "Starter" package, and the AI "Add-on," as Google is calling it, is an extra $20 monthly cost per user (all of these prices require an annual commitment). That is a massive price increase over the normal Workspace bill, but AI processing is expensive. Google says this business package will get you "Help me write in Docs and Gmail, Enhanced Smart Fill in Sheets and image generation in Slides." It also includes the "1.0 Ultra" model for the Gemini chatbot—there's a full feature list here. This $20 plan is subject to a usage limit for Gemini AI features of "1,000 times per month."

The new Workspace pricing page, with a "Gemini Add-On" for every plan. (credit: Google)

Gemini for Google Workspace represents a total rebrand of the AI business product and some amount of consistency across Google's hard-to-follow, constantly changing AI branding. Duet AI never really launched to the general public. The product, announced in August, only ever had a "Try" link that led to a survey, and after filling it out, Google would presumably contact some businesses and allow them to pay for Duet AI. Gemini Business now has a checkout page, and any Workspace business customer can buy the product today with just a few clicks.

Enlarge / The Google Gemini logo. (credit: Google)

One of Google's most lucrative businesses consists of packaging its free consumer apps with a few custom features and extra security and then selling them to companies. That's usually called "Google Workspace," and today it offers email, calendar, docs, storage, and video chat. Soon, it sounds like Google is gearing up to offer an AI chatbot for businesses. Google's latest chatbot is called "Gemini" (it used to be "Bard"), and the latest early patch notes spotted by Dylan Roussei of 9to5Google and TestingCatalog.eth show descriptions for new "Gemini Business" and "Gemini Enterprise" products.

The patch notes say that Workspace customers will get "enterprise-grade data protections" and Gemini settings in the Google Workspace Admin console and that Workspace users can "use Gemini confidently at work" while "trusting that your conversations aren't used to train Gemini models."

These "early patch notes" for Bard/Gemini have been a thing for a while now. Apparently, some people have ways of making the site spit out early patch notes, and in this case, they were independently confirmed by two different people. I'm not sure the date (scheduled for February 21) is trustworthy, though.