Atari has purchased the Intellivision brand, ending what Atari claims to be the "longest running console war in history".

Atari's home consoles went head-to-head with Mattel's Intellivision in the late 1970s and 1980s, long before Nintendo and Sega competed in the 1990s. Intellivision even enlisted actor George Plimpton for an infamous series of adverts comparing the two consoles.

Now Atari owns the rights to over 200 games from the Intellivision portfolio and its trademarks. However, Intellivision Entertainment will continue developing and distributing the Amico console under a new brand and with a licence from Atari to distribute new versions of Intellivision games on that console.

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