Niko Partners: Gulf Cooperation Council markets accounted for $2.24bn in player spending in 2023
A new report from Niko Partners, in partnership with the Saudi Esports Federation, says that markets in the Gulf Cooperation Council accounted for $2.24 billion in player spending in the Middle East and North Africa last year.
The Localisation in the MENA Region white paper provides "insights about approaches to localisation" in MENA countries, with a specific focus on GGC markets which include Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.
The report forecast that the compound annual growth rate of player spending will grow by 7.7% to reach $3.48 billion in 2028, while the number of gamers is estimated to reach 38.9 million with a growth rate of 2.9%.