Encouraging women to request higher pay — and not just to match the salaries of their male counterparts — could be the key to closing the gender pay gap.

That's according to Tanja Loktionova, founder of Values Value, who presented the findings of the recruitment agency's annual salary survey at Devcom yesterday.

During her session, she showed that not only do women earn less than men in almost every discipline within the games industry, but they also expect less when asked what salary they believe would be fair.

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