When you purchase something instead of renting, you typically get to completely own the product and use it whichever way or however long you want. But things aren’t as straightforward when it comes to owning digital media as that buy button is, in a way, meaningless, since you never get to own that piece of content. Even if you spend a lot of money buying movies and TV shows from services like Google TV, the ownership is subject to Google’s terms and, in many cases, whim.