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ARC Raiders boss insists genAI tools are ‘about putting people’s time where it really makes sense’

The fact that ARC Raiders’ use of generative AI development tools for its creation, particularly for its voice work, is a sticky wicket for many shouldn’t come as a surprise in the age of rising slop tides. Still, Embark Studios CEO Patrick Soderlund is not backing down and continues to defend the decision in an […]
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AI adoption and defense bubbles forth from Arrowhead, Ubisoft, and Microsoft’s leadership

The war of attrition that is seeing c-suite and games industry leaders continue to pour AI into games and tech in spite of repeated pushback by developers and gamers continues. Today we’ve got a trio of stories from three different companies that are in different stages of AI brainworm infection because this stuff needs to […]
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Krafton heralds record-breaking profits and an ‘AI first’ focus in latest quarterly earnings report

PUBG and Subnautica publisher Krafton has said the two things that investor boards apparently love to hear in their earnings reports: profits are up, up, up, and it’s going to go all-in on AI. That’s essentially what’s being touted by the company in its third quarter earnings report for 2025, which has brought in record-breaking […]
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Square Enix lays off hundreds of workers, telling investors it’ll divert 70% of QA work to AI

Why let skilled quality assurance workers make sure game code is functional when an investment in AI can botch the work? That would appear to be the push by Square Enix, as it has told investors in a “medium-term business plan” presentation that it’s aiming to have QA work done by AI in the future, […]
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