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Black Myth: Wukong demands influencers don't mention "feminist propaganda" in coverage

Developer Game Science has been asked to justify a document circulated to influencers and content creators that demanded coverage of Black Myth: Wukong did not include covid-19 references, "politics", or "feminist propaganda."

When the document first leaked online over the weekend, journalists were quick to point out that it did not match paperwork given to critics reviewing the game, leading some to assume it was fake.

However, further investigation by VideoGames.si and Forbes reporter Paul Tassi confirmed the document – circulated on behalf of Game Science by marketers Hero Games – was authentic.

Read more

Valve's not-so-secret game Deadlock is a bold experiment in soft-launching | Opinion

Valve has a new hero shooter in the late stages of development. It's a secret!

Except it's not really, since over 20,000 invites to play the game have been sent out over Steam.

You're not meant to talk about it!

Read more

Steam demo overhaul includes standalone store pages, user reviews and wishlist notifications

Valve has introduced several changes to how demos are handled on Steam, as well as how developers can better get them in front of potential players.

Perhaps the most notable addition is that studios can now set up separate store pages for their free demos, where they can post screenshots, trailers and specify the contents of this download. These pages will also automatically link to the full game's store page for wishlisting or purchase.

In the announcement post, Valve said these pages are optional and can be taken down at a later date if the developer chooses. Studios will need a full written description, screenshots and tags before a page can go live. Pages can be set up for demos already available on Steam.

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'Steam is a supermarket, and your game is beans' - A guide for reluctant marketers

What even is marketing?

That's the question Hannah Flynn, Izzy Jagan, and Lou Jones started their talk at Develop Brighton with.

In a conversation with the audience entitled 'What games marketing actually works in 2024?', the trio explored different aspects of the craft.

Read more

  • ✇Eurogamer.net
  • Sony accidentally leaks unannounced Helldivers 2 strategemVikki Blake
    An unannounced Helldivers 2 stratagem has leaked online, seemingly by a Sony email.The unforced error – which came via an official marketing email sent out to Helldivers – proudly introduces the Airburst Rocket Launcher players unlocked after they successfully liberated Penta during Operation Legitimate Undertaking.There's just one problem; the weapon in the image that accompanies the email isn't the Airburst… or, indeed, any weapon currently in the game. It's a gun no Helldiver has seen before
     

Sony accidentally leaks unannounced Helldivers 2 strategem

21. Červen 2024 v 15:05

An unannounced Helldivers 2 stratagem has leaked online, seemingly by a Sony email.

The unforced error – which came via an official marketing email sent out to Helldivers – proudly introduces the Airburst Rocket Launcher players unlocked after they successfully liberated Penta during Operation Legitimate Undertaking.

There's just one problem; the weapon in the image that accompanies the email isn't the Airburst… or, indeed, any weapon currently in the game. It's a gun no Helldiver has seen before.

Read more

Struggling Action-RPG Ditching The Always-Online Microtransaction Model Everyone Hates

15. Květen 2024 v 18:20

Today, Airship Syndicate announced the return of its online action-RPG Wayfinder, albeit with a few key differences. Though the game was pulled from Steam while its previous publisher, Digital Extremes (Warframe), was transferring the rights to developer Airship, it is set to land on the storefront again on June 11…

Read more...

  • ✇Kongregate Newsroom
  • Treat Yourself to New Games and Kongpanions!Kongregate
    🍁 It's October - What's New? 🍁As we creep through the shadows of October, join us in watching our latest What's New on Kongregate video presenting our newest & recently updated games and featured Kongpanions:https://www.youtube.com/watch?v=4e_BEc7L_5gKongregate Livestream | Fridays at 10 am PDTFriday, October 28th at 10 am PDT - Join Francisco, Sophia, and Heather for a freaky livestream! We're having an extra long stream this Friday to share some Halloween-themed games, answer questions abo
     

Treat Yourself to New Games and Kongpanions!

25. Říjen 2023 v 23:49
Treat Yourself to New Games and Kongpanions!

🍁 It's October - What's New? 🍁

As we creep through the shadows of October, join us in watching our latest What's New on Kongregate video presenting our newest & recently updated games and featured Kongpanions:

https://www.youtube.com/watch?v=4e_BEc7L_5g

Treat Yourself to New Games and Kongpanions!

Kongregate Livestream | Fridays at 10 am PDT

Treat Yourself to New Games and Kongpanions!

Friday, October 28th at 10 am PDT - Join Francisco, Sophia, and Heather for a freaky livestream! We're having an extra long stream this Friday to share some Halloween-themed games, answer questions about our site updates, and give away free Kreds. Tune in: https://kon.gg/Live

Halloween Event Features

Happy Halloween! To mark the season, many games on Kongregate have conjured up eerie content for special Halloween events. Dive into the chilling excitement and enjoy some bone-chilling fun while it lasts!

Treat Yourself to New Games and Kongpanions!
https://youtu.be/VrEr2gdJuYE

Firestone is an Idle RPG set in the Fantasy world of Alandria, where Undead and Orc forces have gathered for the first time in millennia to bring chaos and disorder to the realm.

Treat Yourself to New Games and Kongpanions!
https://youtube.com/shorts/9t4EbFQEgFw?feature=share

Relive RPG nostalgia in Bit Heroes Quest! Explore dungeons, collect loot, and conquer PvP battles. Join now for a retro adventure!

Treat Yourself to New Games and Kongpanions!

Join epic battles in a 3D fantasy world with clans, PvP, and captivating missions in the social idle RPG Dungeon Crusher: Soul Hunters.

Treat Yourself to New Games and Kongpanions!
https://youtu.be/Xu6i8-bAjLE

Mergest Kingdom is a challenging quest filled with valuable objects, gardens, and magic! Combine objects together to create powerful items, collect and harvest resources, and design your own town.

Treat Yourself to New Games and Kongpanions!
https://youtu.be/6kxkjUqilfM

The threat looms over the kingdom again... Appearing on the borders is the army of the Dark Lord, which means the war will be truly total. Choose a hero, explore, and battle in Raid Heroes: Total War!

Badge of the Day

Treat Yourself to New Games and Kongpanions!
https://youtu.be/KsvzuMJ1Luo

Tune in every week for Francisco's Badge of the Day tutorials! This week, he's showing us how to win Auguste the Kongpanion in Deck Adventures.

Treat Yourself to New Games and Kongpanions!

Dante was shaped by Angelo. Earn our newest Kongpanion with a badge of the day! 

Treat Yourself to New Games and Kongpanions!

Even falling 5 miles toward Earth at thousands of miles an hour, Felicette can land on her feet.

KONGREGATE | YOUTUBE | TWITTER | DISCORD | REDDIT | TIKTOK | THREADS

  • ✇Ask a Game Dev
  • How do the people working in marketing know how effective their marketing is?
    There's a whole field called Marketing Analytics that is dedicated to quantifying the results and context of marketing efforts. It is rare for companies to spend a large amount of money (e.g. on marketing budgets) without some means of measuring what they get from spending it. This measurement generally includes things like impressions, click-through rates, time spent engaging with the content, google searches for the marketed material, visits to the websites, view counts, average and median wat
     

How do the people working in marketing know how effective their marketing is?

17. Duben 2024 v 18:04

There's a whole field called Marketing Analytics that is dedicated to quantifying the results and context of marketing efforts. It is rare for companies to spend a large amount of money (e.g. on marketing budgets) without some means of measuring what they get from spending it. This measurement generally includes things like impressions, click-through rates, time spent engaging with the content, google searches for the marketed material, visits to the websites, view counts, average and median watch time, and so on. There are a lot of key performance indicators that analysts will track in order to measure how effective a specific marketing tactic is, and those performance indicators get compared to the cost of the marketing tactic to determine overall cost efficiency.

[Join us on Discord] and/or [Support us on Patreon]

Got a burning question you want answered?

  • ✇Ask a Game Dev
  • Why companies don’t record “Making Of” for games anymore?
    A good rule of thumb when answering questions like "Why don't companies do X anymore?" is to think about what X will cost them and what X will get them in return. The purpose of doing things is ostensibly to generate value - no one does X without a reason. There needs to be a method to determine whether the returns of a choice are worth the costs of that choice in order to make a decision. Let's consider the bigger costs of recording "Making Of" videos, and then consider the gains from releasing
     

Why companies don’t record “Making Of” for games anymore?

5. Duben 2024 v 18:02

A good rule of thumb when answering questions like "Why don't companies do X anymore?" is to think about what X will cost them and what X will get them in return. The purpose of doing things is ostensibly to generate value - no one does X without a reason. There needs to be a method to determine whether the returns of a choice are worth the costs of that choice in order to make a decision. Let's consider the bigger costs of recording "Making Of" videos, and then consider the gains from releasing those "Making Of" videos.

Producing behind-the-scenes "making of" video requires getting a film crew, recording developer interviews, and setting up + filming B-roll footage of the developers doing things (most commonly animators moving wireframes around). Recording the interviews isn't off-the-cuff either, the developers being interviewed need to think about their answers and prepare as well. The time these developers spend recording these interviews is time not spent doing their assigned tasks or fixing bugs, which comes at a material cost when there's a deadline. These interviews are coming at the cost of bugs not getting fixed.

Next, consider what these videos earn in exchange. When the publisher puts them out, what is the gain? Who will be most interested in behind-the-scenes videos? How can the publishers convert these videos into tangible value? Making players feel good or "exposure" isn't really worth very much. We're giving up a significant quantity of work, we need to get something equally or more valuable in return. One possibility would be making these videos a Collector's Edition pack-in bonus for a retail game. Another value gain could be offering them as a stretch goal for a crowdfunding drive. A third possibility would be paying for this as part of the marketing budget, but this still only really targets the extremely invested audience already and is difficult to convert to tangible value gain.

Ultimately, it's a cost-benefit analysis. Look at the studios and games that are doing such videos and consider what circumstances they're doing them. There's usually some reason that the production of such is a tangible value add and there aren't a lot of them.

[Join us on Discord] and/or [Support us on Patreon]

Got a burning question you want answered?

  • ✇Crunch Hype
  • Beginner Guide to CJ Affiliate (Commission Junction) in 2022[email protected] (Unknown)
    Image by vectorjuice on FreepikIn this CJ Affiliate guide, I will share with you everything you need to get started on the platform, I will give you an in-depth look at the network and how it works.You will learn how to earn money with the platform. If you're not interested, I'll share some of the best CJ affiliate programs and alternatives. By the end of this post, I will also answer some of the FAQs on the platform and give my quick CJ review. Sounds Good So let’s startWhat is CJ Affiliate?Com
     

Beginner Guide to CJ Affiliate (Commission Junction) in 2022

10. Září 2022 v 10:57
Cj affiliate
Image by vectorjuice on Freepik
In this CJ Affiliate guide, I will share with you everything you need to get started on the platform, I will give you an in-depth look at the network and how it works.

You will learn how to earn money with the platform. If you're not interested, I'll share some of the best CJ affiliate programs and alternatives. By the end of this post, I will also answer some of the FAQs on the platform and give my quick CJ review. 

Sounds Good So let’s start

What is CJ Affiliate?

Commission Junction is an online advertising company that offers affiliate programs for various retailers. Since 1998, it has been known as one of the oldest and most popular affiliate networks. 

 Commission Junction has consistently ranked among the top 10 affiliate networks 

With in-depth data analysis and an unmatched understanding of clients needs, CJ has established itself as a leader in performance marketing.

For Advertiser:

CJ provides advertisers with a variety of tracking, management, and payment options. As an affiliate network, CJ can help you launch multiple affiliate programs from a centralized network. 
 CJ's experienced team of account managers is available to help at every step—from program set-up to optimization.

For Publishers: 

CJ offers a  variety of well-paying affiliate programs. You can find affiliate programs in almost every niche at CJ. With CJ, you can also find promotional tools such as banners and product feeds, which help you promote your website. 

 The reporting tools are unparalleled and provide granular data that can assist you in fine-tuning your campaigns for maximum results.

Requirements 


First things first, CJ is free to join! If you are new to the world of affiliate marketing, don't worry—you'll be able to join right away. 

The requirements for joining CJ are almost similar to other networks. For example, you must have a blog or social media follower.

Isn't it obvious? Let's explore the details.

  • High-quality, unique content.
  • Non-gated content, of course.
  • Site privacy policy.
  • No software, coupon/deal, or incentive models
  • Your traffic must be from US and Canada. 
  • The main traffic source must not be paid
  • 10K+ monthly trafic on your website.

How Does CJ Affiliate Work?


Between advertisers and publishers, CJ Affiliate acts as a middleman.. Advertisers sign up on CJ to promote their products or services, while publishers sign up on CJ to find and join affiliate programs to make money. CJ then tracks the sales or leads generated by the publisher and pays them a commission according to the terms of the affiliate program.

CJ provides a win-win situation for both sides: advertisers get more sales and publishers make money. 

In order to free up both parties to concentrate on their job, CJ also handles payments and other technical issues. Now that you know how CJ works, let's learn more about how to sign up and start making money with it.

How to Start Making Money Online Using CJ Affiliate


To get started using CJ's affiliate network, you'll need to register for an account. To do this, you must have a website or social media profile with relevant content and an audience from the US or Canada.  

Create a CJ account, complete the application process, and then wait for approval. You shouldn't worry CJ is not strict as other network in approving applications.

Here's how you can signup for Cj 

  1. Visit cj.com to register as a publisher. 
  2. Fill in information such as your nationality, email, password, and more.
  3. Verify your email address now.
  4. You will be transferred right away to your CJ Account Manager, which contains crucial data including network statistics and performance summaries.
  5. Now from the Account menu, head to Network Profile. And to sign up for any affiliate programme offered on CJ, complete this profile separately.

When applying for CJ, you need to share these two pieces of information 
  1. Description of the website (include statistics for your site and more)
  2. Promotion methods (Traffic sources)

The process of setting up a CJ Affiliate account is a way for you to prove to CJ and the merchants that you're a serious affiliate marketer. Your CJ account is complete once you've added or edited your payment information; now you need to add or edit your tax certificates if required. You are now prepared to start making money on CJ Affiliate program apply for product when approved start promting and earn commissions on every sale.

Click on "Advertisers" and then select a category to go to  your niche advertiser area. You can apply for it by clicking the 'Join the Program' button and analysing three months' earnings per click and overall earnings! After you're approved, you'll get links from all over the Internet.

After you've completed the steps above, you can share your affiliate links in your blog post. You can view performance reports for your affiliate links by visiting the CJ account dashboard. Click "Clients" to see details about clicks, sales, and commissions earned by each client.

With CJ, you can make money promoting great products and services in any niche imaginable! So start joining CJ programs now and watch your business grow.

Best CJ Affiliate Programs in 2022


On CJ, you can find thousands of affiliate programs in almost any niche. Some of the top affiliate programs enlisted on CJ include:

  • Contabo VPS 
  • Fiverr 
  • Hostinger 
  • Godaddy 
  • Namecheap 

You'll find a lot of programs to join at CJ, depending on your niche. Just enter your keywords in the search bar, and CJ will show you all the relevant programs that match your criteria. You can further filter the results by commission type, category, or country.

A Quick CJ Affiliate Review: Is It Good Enough?


CJ Affiliate is one of the oldest and most well-known affiliate networks. The platform has been around for over 20 years and has a massive network of advertisers and publishers. The features on CJ Affiliate are easy to use, and it offers advertisers a wide range of tracking, management, and payment options. 

CJ offers some great features for publishers too—promotional tools like banners, links, and social media are available to help boost your site's visibility. The only downside is that CJ has a bit of a learning curve, and the approval process can be strict. But overall, CJ Affiliate is an excellent platform for advertisers and publishers.

 

Top Alternatives and Competitors


CJ Affiliate is a great place to earn an income from affiliate marketing. It offers a wide range of features and options for advertisers and publishers. But if CJ doesn't work for you, plenty of other options are available. Here are some of the top competitors and alternatives in the market today:

  • ShareASale
  • AWIN
  • Impact 
  • Rakuten Marketing
  • PartnerStack 
  • Partnerize 
  • ClickBank 

Here are some of the best CJ Affiliate alternatives that you can try. Each platform has its own set of features, so make sure to choose one that best suits your needs. Regardless of which CJ alternative you choose, remember that quality content is key to success as a publisher, so ensure to focus on providing high-value, engaging content to your readers.

Frequently Asked Questions About Cj Affiliate Marketplace 


Is the Cj AffilIs late Network legit?

CJ Affiliate is a legitimate affiliate platform that has earned the trust of many marketers because of its vast network of advertisers and publishers.

How much do CJ affiliates make?

It's not just about CJ; it's about how much effort you put into making money. It is possible to earn a few dollars to a few thousand dollars 

How much does it cost to join Cj?

Joining CJ is free of charge. There are no monthly or annual fees. You only pay when you make a sale, and CJ takes a commission of 5-10%.

What are the payment methods accepted by Cj?

You can receive payment via direct deposit or check, as well as through Payoneer. CJ pays out within 20 days of the end of the month if your account has at least $50 worth of deposits ($100 for those outside America).

How to get approved for CJ affiliate?

CJ is friendly to both beginners and advanced affiliates. You need a website or social media profile with a solid organic traffic source and make yourself known using your profile description. Be honest, and you'll get approved for CJ's affiliate network. 

How to find programs on CJ affiliates?

CJ affiliate offers a straightforward and user-friendly interface. All you need is to log in to your CJ account and click on ‘Advertisers' from the menu. Depending on your niche, you can then search for any affiliate program on CJ 

What are the Pros of CJ Affiliate for advertisers?

CJ Affiliate is one of the most advanced affiliate programs available, providing advertisers with a range of features and options including advanced tracking, management, and payment options. 

 The platform is also easy to use and provides promotional tools like coupons, banners, and widgets that can help increase our sales.

Final Saying 


Choosing Commission Junction as your affiliate program isn't easy. CJ is a big company and they have a wide range of affiliates, big and small. They offer everything from banner ads to text links and so much more. The sheer amount of choices can seem intimidating at first, especially to new Affiliates, which is why we've put together this simple guide for people looking for a successful CJ affiliate program to join. If you have any questions feel free to ask in the comments.


  • ✇Crunch Hype
  • Most Frequently Asked Questions About Affiliate Marketing[email protected] (Unknown)
    There are lots of questions floating around about how affiliate marketing works, what to do and what not to do when it comes to setting up a business. With so much uncertainty surrounding both personal and business aspects of affiliate marketing. In this post, we will answer the most frequently asked question about affiliate marketing1. What is affiliate marketing? Affiliate marketing is a way to make money by promoting the products and services of other people and companies. You don't need to c
     

Most Frequently Asked Questions About Affiliate Marketing

1. Červen 2022 v 15:03

Most Frequently Asked Questions About Affiliate Marketing


There are lots of questions floating around about how affiliate marketing works, what to do and what not to do when it comes to setting up a business. With so much uncertainty surrounding both personal and business aspects of affiliate marketing. In this post, we will answer the most frequently asked question about affiliate marketing

1. What is affiliate marketing?

 Affiliate marketing is a way to make money by promoting the products and services of other people and companies. You don't need to create your product or service, just promote existing ones. That's why it's so easy to get started with affiliate marketing. You can even get started with no budget at all!


2. What is an affiliate program?

 An affiliate program is a package of information you create for your product, which is then made available to potential publishers. The program will typically include details about the product and its retail value, commission levels, and promotional materials. Many affiliate programs are managed via an affiliate network like ShareASale, which acts as a platform to connect publishers and advertisers, but it is also possible to offer your program directly.

3. What is an affiliate network and how do affiliate networks make money? 

 Affiliate networks connect publishers to advertisers.  Affiliate networks make money by charging fees to the merchants who advertise with them; these merchants are known as advertisers. The percentage of each sale that the advertiser pays is negotiated between the merchant and the affiliate network.

4. What's the difference between affiliate marketing and dropshipping?

 Dropshipping is a method of selling that allows you to run an online store without having to stock products. You advertise the products as if you owned them, but when someone makes an order, you create a duplicate order with the distributor at a reduced price. The distributor takes care of the post and packaging on your behalf. As affiliate marketing is based on referrals and this type of drop shipping requires no investment in inventory when a customer buys through the affiliate link, no money exchanges hands.

 5. Can affiliate marketing and performance marketing be considered the same thing?

 Performance marketing is a method of marketing that pays for performance, like when a sale is made or an ad is clicked This can include methods like PPC (pay-per-click) or display advertising. Affiliate marketing is one form of performance marketing where commissions are paid out to affiliates on a performance basis when they click on their affiliate link and make a purchase or action.

 6. Is it possible to promote affiliate offers on mobile devices?

 Smartphones are essentially miniature computers, so publishers can display the same websites and offers that are available on a PC. But mobiles also offer specific tools not available on computers, and these can be used to good effect for publishers. Publishers can optimize their ads for mobile users by making them easy to access by this audience. Publishers can also make good use of text and instant messaging to promote their offers. As the mobile market is predicted to make up 80% of traffic in the future, publishers who do not promote on mobile devices are missing out on a big opportunity.

7. Where do I find qualified publishers?

 The best way to find affiliate publishers is on reputable networks like ShareASale Cj(Commission Junction), Awin, and Impact radius. These networks have a strict application process and compliance checks, which means that all affiliates are trustworthy.

8. What is an affiliate disclosure statement?

 An affiliate disclosure statement discloses to the reader that there may be affiliate links on a website, for which a commission may be paid to the publisher if visitors follow these links and make purchases.

 9. Does social media activity play a significant role in affiliate marketing?

 Publishers promote their programs through a variety of means, including blogs, websites, email marketing, and pay-per-click ads. Social media has a huge interactive audience, making this platform a good source of potential traffic.

10. What is a super affiliate?

 A super affiliate is an affiliate partner who consistently drives a large majority of sales from any program they promote, compared to other affiliate partners involved in that program.  Affiliates make a lot of money from affiliate marketing Pat Flynn earned more than $50000 in 2013 from affiliate marketing.

11. How do we track publisher sales activity?

 Publishers can be identified by their publisher ID, which is used in tracking cookies to determine which publishers generate sales. The activity is then viewed within a network's dashboard.

 12. Could we set up an affiliate program in multiple countries?

 Because the Internet is so widespread, affiliate programs can be promoted in any country. Affiliate strategies that are set internationally need to be tailored to the language of the targeted country.

13. How can affiliate marketing help my business?

Affiliate marketing can help you grow your business in the following ways:

  •  It allows you to save time and money on marketing, which frees you up to focus on other aspects of your business.
  •  You get access to friendly marketers who are eager to help you succeed. 
  • It also helps you to promote your products by sharing links and banners with a new audience.
  •  It offers high ROI(Return on investment) and is cost-effective.

 14. How do I find quality publishers?

 One of the best ways to work with qualified affiliates is to hire an affiliate marketing agency that works with all the networks. Affiliates are carefully selected and go through a rigorous application process to be included in the network.

15. How Can we Promote Affiliate Links?

 Affiliate marketing is generally associated with websites, but there are other ways to promote your affiliate links, including:

  • A website or blog
  • Through email marketing and newsletter
  • Social media, like Facebook, Instagram, or Twitter.
  •  Leave a comment on blogs or forums.
  • Write an e-book or other digital product.
  • Youtube

 16. Do you have to pay to sign up for an affiliate program?

 To build your affiliate marketing business, you don't have to invest money in the beginning. You can sign up for free with any affiliate network and start promoting their brands right away.

17. What is a commission rate?

 Commission rates are typically based on a percentage of the total sale and in some cases can also be a flat fee for each transaction. The rates are set by the merchant.

Who manages your affiliate program?

 Some merchants run their affiliate programs internally, while others choose to contract out management to a network or an external agency.

18. What is a cookie?

 Cookies are small pieces of data that work with web browsers to store information such as user preferences, login or registration data, and shopping cart contents. When someone clicks on your affiliate link, a cookie is placed on the user's computer or mobile device. That cookie is used to remember the link or ad that the visitor clicked on. Even if the user leaves your site and comes back a week later to make a purchase, you will still get credit for the sale and receive a commission it depends on the site cookies duration

19. How long do cookies last?

 The merchant determines the duration of a cookie, also known as its “cookie life.” The most common length for an affiliate program is 30 days. If someone clicks on your affiliate link, you’ll be paid a commission if they purchase within 30 days of the click.

Final Saying

Most new affiliates are eager to begin their affiliate marketing business. Unfortunately, there is a lot of bad information out there that can lead inexperienced affiliates astray. Hopefully, the answer to your question will provide clarity on how affiliate marketing works and the pitfalls you can avoid. Most importantly, keep in mind that success in affiliate marketing takes some time. Don't be discouraged if you're not immediately making sales or earning money. It takes most new affiliates months to make a full-time income.


  • ✇Crunch Hype
  • Most Frequently Asked Questions About Email Marketing[email protected] (Unknown)
    1. Why is email marketing important?Email is the marketing tool that helps you  create a seamless, connected, frictionless buyer journey. More importantly, email marketing allows you to build relationships with prospects, customers, and past customers. It's your chance to speak  to them right in their inbox, at a time that suits them. Along with the right message, email can become one of your most powerful marketing channels.2. What is benefits of email marketing?Email marketing is best way for
     

Most Frequently Asked Questions About Email Marketing

29. Leden 2022 v 13:45


1. Why is email marketing important?

Email is the marketing tool that helps you  create a seamless, connected, frictionless buyer journey. More importantly, email marketing allows you to build relationships with prospects, customers, and past customers. It's your chance to speak  to them right in their inbox, at a time that suits them. Along with the right message, email can become one of your most powerful marketing channels.

2. What is benefits of email marketing?

Email marketing is best way for creating long term relationship with your clients, and increasing sales in our company.

Benefits of email marketing for bussiness:
  • Better brand recognition
  • Statistics of what works best
  • More sales
  • Targeted audience
  • More traffic to your products/services/newsletter
  • Build credibility
Most  bussinesses are using email marketing and making tons of money with email marketing.

3. What is the simplest day and time to send my marketing emails?


Again, the answer to this question varies from company to company. And again, testing is the way to find out what works best. Typically, weekends and mornings seem to be  times when multiple emails are opened, but since your audience may have different habits, it's best to experiment and then use your  data to decide.

 4. Which metrics should I be looking at?


The two most important metrics for email marketing are  open rate and click-through rate. If your emails aren't opened, subscribers will never see your full marketing message, and if they open them but don't click through to your site, your emails won't convert.

5. How do I write a decent subject line?


The best subject lines are short and to the point, accurately describing  the content of the email, but also catchy and intriguing, so the reader wants to know more. Once Again, this is the perfect place for  A/B testing, to see what types of subject lines work best with your audience. Your call to action should be clear and  simple. It should be somewhere at the top of your email for those who haven't finished reading the entire email,  then repeated  at the end for those reading all the way through. It should state exactly what you want subscribers to do, for example "Click here to download the premium theme for free.




6. Is email marketing still effective?

Email marketing is one of the most effective ways for a business to reach its customers directly. Think about it. You don't post something on your site  hoping people will visit it. You don't even post something on a social media page and hope fans  see it. You're sending something straight to each person's inbox, where they'll definitely  see it! Even if they don't open it, they'll still see your subject line and business name every time you send an email, so you're still communicating directly with your audience.



7. However do I grow my email subscribers list? Should i buy an email list or build it myself?

Buying an email list is  waste of time & money. These email accounts are unverified and not interested in your brand. The mailing list is useless if your subscribers do not open your emails. There are different ways to grow your mailing list. 

Give them a free ebook and host it on a landing page where they have to enter the email to download the file and also create a forum page on your website, asks your visitors what questions they might have about your business, and collects email addresses to follow up with them.


8. How do I prevent audience from unsubscribing?


If the  subject line of the email is irrelevant to  customers, they will ignore it multiple times. But, if it keeps repeating, they are intercepted and unsubscribed from your emails. So, send relevant emails for the benefit of the customer. Don't send emails that often only focus  on sales, offers and discounts. 
Submit information about your business and offers so you can connect with customers. You can also update them on recent trends in your industry. The basic role of an email is first and foremost to  connect with customers, get the most out of this tool.

9. What is the difference between a cold email and a spam email?


Cold emails are mostly sales emails that are sent with content align to the needs of the recipient. It is usually personalized and includes a business perspective. However, it is still an unsolicited email. And all unsolicited emails are marked as SPAM. 
Regularly receiving this type of unsolicited email in your users' inboxes, chances are  your emails will soon be diverted to  spam or junk folders. The most important thing to prevent this from happening is to respect your recipients' choice to opt-out of receiving emails from you. You can add the links to easily unsubscribe. You must be familiar with the CAN-SPAM Act and its regulations.

10. Where can I find email template?

Almost all email campaign tools provide you with ready-made templates. Whether you use MailChimp or Pardot, you'll get several email templates ready to use.
 However, if you want to create a template from scratch, you can do so.Most of email campaign tools have option to paste the HTML code of your own design. 


11. What email marketing trend will help marketers succeed in 2022?

Is it a trend to listen to  and get to know your customers? I think people realize how bad it feels for a brand or a company to obsess over themselves without knowing their customers personal needs. People who listen empathetically and then provide value based on what they learn will win.


Final Saying


 You can approach email marketing in different ways. We have compiled a list of most frequently asked questions to help you understand how to get started, what constraints you need to keep in mind, and what future development you will need, we don’t have 100% answers to every situation and there’s always a chance you will have something new and different to deal with as you market your own business. 


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