From the Air Force to arcades to home consoles: Sega co-founder David Rosen dies aged 95
UPDATE: Sega has officially responded to the passing of David Rosen, saying it's "deeply saddened" to hear of the news.

UPDATE: Sega has officially responded to the passing of David Rosen, saying it's "deeply saddened" to hear of the news.


Yesterday, we published part one of our interview with former Xbox 360 boss Peter Moore, where he talked about the creation of Microsoft's beloved machine, the grand idea encompassing it, and how his team had to break from the stuffy office-worker image Microsoft had. "Guys with pocket protectors and thick glasses", as he described it. He also talked about "throwing punches" to provoke the Xbox vs. PlayStation console war.

Peter Moore is one executive who can probably claim to have done it all. Having recently fulfilled a lifelong dream of being CEO of Liverpool Football Club, this Liverpudlian businessman also spent decades working in video games, leading EA, helping Sega launch the Dreamcast and, of course, making a real contender of Microsoft's gaming business with the launch of Xbox 360. Whenever the Xbox 360 made a move, Moore was the person on stage announcing it, literally rolling up his sleeves to display Halo and Grand Theft Auto tattoos, taking the fight to Sony and PlayStation.