Every writer has their own creation process. These processes are rarely to never set in stone. People change, and their habits and routines can change as well. Now for a few weeks now, I have been thinking… What is my process? How do I decide on which game to write, and how do my actual thoughts get into an article? So, I think it would be fun to explore some of those things in this article. While I have written a similar article back in 2018, I also think it would be fun to just start this article as if I have never written that article. So, here we go, from choosing the game to clicking on the button “publish”… How do I do it?

Choosing the subject

When I look at the taglines I have chosen for my blog in the past, most of them have one thing in common. They represent in a way what this blog actually is. This blog is a public diary of a Belgian game collector who shares his opinions on the games he plays. Sometimes I play with the idea to create series, where I look at each game from a series or look at several games I have played in the past.

While that could be fun, I don’t like forcing myself to play a certain game because I have to write an article about it. That’s because I might not enjoy the game since I need to rush my play through, so I can have an article out. On top of that, it might reflect in my article as well. I like to take my time when writing about a certain game. Writing about a game right away without giving it time to let things settle is such a risky idea. Since, you never know if you are overreacting on something or not.

Now, when I’m playing games, I have a rule. I never go into playing a game thinking how to turn it into an article. The only exception I make to that rule is when a developer requests me to write an article about their game. While playing the game, I let myself enjoy the game. Now, there comes a moment while playing the game, where I think… “Should I write an article about this game or not?”.

In the past, I used to have a long list of games where I answered yes to that question. When my writing day arrived, I opened the list and picked a game from that list and started the process of writing an article. But, I felt that, that system didn’t work for me anymore. I can’t tell you exactly when I stopped using that system, but I wanted to write more in-depth articles, so I wanted to more research on the game I was writing about and that was taking a lot more time compared to just having a list of games I want to write about.

So, the decision of choosing the game for the next article is a bit more complicated. Sometimes I have a game in mind that I want to write about, and sometimes I don’t. When I have a game in mind, it’s easy to move on to the next process. When I don’t, I look at the games I have played in the past months/weeks and decide from there.

Now, what do I take in consideration when deciding if a game can become a good article? The first question I ask myself is this, what can I say about this game? There are several games I play that don’t have enough things going on for me to write about. Even when they are fascinating like Yeti Quest, it’s your typical match three game like Bejeweled. But in this game, you can choose between three different play styles on the fly in this genre, and that makes it more interesting. But, besides that, there is not too much else going on. Maybe I might turn them in a short game quicky. But I find writing and creating shorter articles about a game less rewarding than writing a longer article about them.

The second question I ask myself is the same question as the first but in a different direction. The first question is actually more, how much is there to talk about, and the second question is what is there to talk about. Something I dislike writing is very negative articles. I don’t want to write an article where I just rip into the game and only talk about the weak points of a game. I also don’t enjoy reading those articles myself, and I personally rather write and read a balanced article over an overly positive or negative article any day of the week.

Now, when a developer requests an article from me and I notice that I’m going to write mostly a negative article… I actually scrap the article. From talking to various developers, I learned how much time and effort goes into creating games, and it takes a lot of courage reaching out to the press to show off your game. People sometimes base their decision on this kind of articles, and I don’t want to turn people away if the game doesn’t click with me or if I’m not the correct person to review the game. But, I do give a list of feedback back to the developer. This feedback exists out of bugs/issues I found or suggestions for improvement. That’s the least I can do for declining the article.

While I answer both of these questions, I start coming up with the theme of the actual article. What will be the core of my message? On what do I want to focus the article? The music, the game mechanics, the visuals, the writing style? It’s mostly now that I come up with the subtitle of the article. A great recent example is how I came up with the core of the Another Code – Recollection article. While playing that game and streaming it with Klamath, I remembered that I wrote an article about that game in the past. One of the game’s core story mechanics is how memory works and how people grow with them. At that moment, I decided to make that the main focus of my article. To show how I have grown as a writer, while using the memories of the past game and articles to take a new look at the game.

The actual review process

Now that I decided on which game I want to review or write about, it’s time to talk about the actual process of preparing the article.

The first thing I start to look at is the story of this game. The reason why I start with the story is simple, it’s one of the best ways to start your article, in my honest opinion. With that, you can set the scene for your readers and explain the mechanics, visuals amongst other things more easily as well. I have tried several times to write about the mechanics or something else first, but I felt that these articles didn’t flow well enough, and I rewrote the whole article. By now, it has become a habit of mine that I don’t know how to change and even if I should change it.

Then, depending on the message I have chosen of my article, I chose something else next. In most cases, that is the pacing or the gameplay, but it can also be the world building or the visuals. Besides having a core message, I also want the article to flow well. My main goal in writing these articles is not only to inform and entertain those who are reading my articles, but also as a way to easily share my opinion on the games I’m playing.

When you read my articles, you’ll notice that I don’t focus on the same things that most big reviewing outlets do. For example, I don’t focus on how realistic the visuals are or if the game is using the latest technology or running at the highest frame rate. Personally, I don’t really care about those things too much. I rather focus on the actual game over those things.

Now, when I’m looking at the visuals for example for my article… I look more at how consistent everything is. How well does everything fit together and fit together with the story and themes of the game. Are there models and moments that look rough or unpolished? Are there animations that look out of place and unnatural? Now, since I sometimes review a retro game, I take in consideration the technology of the time and the size of the studio that developed the game.

I mostly put my focus when writing about a game on the whole package. For example, if you introduce a certain mechanic in a game… how often is it used and what does it bring to the gameplay. There is nothing that annoys me more than having a mechanic in a game that is underused when it’s shown off with a lot of potential. I’m looking at you, for example, Death Mark II. There were some mechanics like the shop or the hidden teeth that were just underused. If a mechanic is going to be underused, don’t put so much focus on it.

Something I also find very important is consistency. While it can be interesting to break consistency in a game to surprise the player to keep them on their toes, there is no excuse to have an inconsistent game. I’m talking for example about huge difficulty spikes or the UI having different ways of working in the game. Let me give you a specific example, in Suikoden Tierkreis, the final boss of the game is so much stronger than all previous enemies, and it felt just unfair. Without any warning, you also had to know you had to grind certain characters and build them in a certain way. Maybe it might be less of a problem now that I know that, but it felt like a slap into the face after the balance of the game being very consistent.

So, do I take notes while I play through the game I’m going to write about? In the past I used to do that, but I stopped doing that. I started to have this bad habit of only writing down the negatives moments or just trying to work everything in from my notes and forcing some sections in. I do have an alternative when writing about a game now.

First, I play the game for at least an hour before I write about it. So, things are fresh in my mind. Also, I leave the game running while I’m writing my article. In case I’m hesitating on something, I can quickly jump in the game and replay to test something out.

And second, I’m abusing my visual memory. I have a very strong visual memory when it comes to games and I found out that when I play the soundtrack of the game, I start to remember quite a lot of things. I can’t write an article without playing the soundtrack of the game.

Sadly, a lot of things in a review are extremely subjective. The biggest thing here is finding a right balance for me. For example, if I didn’t enjoy certain tracks in the soundtrack of a game but I don’t see that complaint while doing some research, I mention it that way in my article. That it might be that the tracks didn’t click with me but that the overall impression of the soundtrack is positive.

The final part I usually do before I sit down and write is doing my research. This research consists out of just looking up this game in Google, reading through other articles, reading through press material, looking at the voice actors, looking at other projects of the developers… I have a whole list of things I want to answer and know about the game. Like how big was the studio that developed it? How long was the game in development? Sometimes reading up on the game helps to clear up things on why certain creative decisions where taken.

Writing the article

Now that I have chosen the game, played through (most of) it and did some research it’s time to start writing the article. The first thing I do is put in the title and it’s subtitle. And then, I create the subtitles and screenshots for the article. In case of a game review, I write in brackets the main themes of that section. For example: (gameplay, controls, music).

Then I put on the soundtrack of the game and I start writing the introduction and just continue to write. While writing, I look at the flow of the article and when I notice that a certain section would fit better in an earlier section, I move it. Now, when I remember a certain detail that fits in a later section, I add a small note in that section before returning to the point I was writing.

I don’t like writing out of order, since I find it more difficult to make sure my core message shines through or the flow/theme of my article stays consistent. So, that’s why I’m doing the article editing somewhat at the same time. When I’m finished with a paragraph, I re-read what I have written and think about the flow of the article and when it doesn’t fit, I just remove the whole paragraph and rewrite it. Now, I also read my paragraph again since my mother tounge isn’t English and sometimes I use certain expressions that don’t exist in English or just make silly typo’s.

While I use two spelling correctors to help me to avoid mistakes, I rather review it myself as well. Too many times I see that spellings correctors fail at understanding gaming terms or make the strangest corrections. While I know that my articles contain grammar issues and typo’s in the end, I try to catch as many as I can before they go live. During some breaks, I spend a couple of hours going through old contect and correcting typo’s and grammar issues. Also, when readers point them out to me, I try to fix them right away. Since, you start to read over your own mistakes way too easily.

While writing, I usually try to not take a break. I find it quite important to do everything in one go while writing. Apart from refilling my glass or taking a quick bathroom break, I try to keep writing. Usually, the whole writing process takes me around 4 hours on average.

After I have fully written my article, I copy it from the WordPress editor to Microsoft Word and let it check again for typo’s and grammar mistakes I missed. I also quickly skim through my article to make sure I haven’t left a paragraph on something stupid like an incomplete thought or sentence.

Now, if you would ask me what I enjoy the least in this whole process… I have to answer the whole SEO process. It’s one repetitive task that is just boring to do in my honest opinion. Looking for the right keywords, pasting the links everywhere and making sure you did everything to make the article appear in search engines. I’m always happy when that process is over and done with.

The opposite question is a more difficult to answer. I can’t really say what I enjoy the most in writing gaming articles. At one hand, I love the interaction with people who read my blog. The developers who found my blog by reading my articles and decide to request a review from me. It’s a rewarding feeling that people enjoy your creative hobby and are able to relax or find new games.

I also love talking about underrated or forgotten games. I just love when I get a reaction from people: “I totally forgot about this game! This game was part of my childhood.” It’s a great way to connect with people and make new friends and/or discover new games.

But, I also just love writing itself. I just love being creative and trying to entertain people and I find that writing and just using languages in creative ways is something I love doing the most. I love telling stories and being able to tell them through a game article without it overpowering the actual article is just a lot of fun to do.

Of course, playing the actual games is quite a lot of fun as well. Since I have such a broad taste in games, I play so many different games and it’s just a blast. I love discovering things about games and how they are developed and how the whole creative process works behind it. Especially since people don’t always stand still by the fact that a lot of things have to come together perfectly in order for a game, movie, album or any creative work to get created.

I just enjoy the whole process. If I have to give an average on how much time one article takes, I have to say that it takes at least 20 to 30 hours. And that’s when everything goes perfect. When I don’t have a writers block or when I don’t have other things going on in my personal life. I’m happy that I found this hobby for me and I’m surprised at how much you are all enjoying it. It still surprises me that some students of the school I work for discovered certain games through my blog and talk to me about them. I even have coworkers who come and ask me for game advice for themselves or their childern. Besides that, I get a lot of reaction through Discord and other platforms and it makes me just happy. Being able to make someones day or just help them (re)discover games and/or entertaining them… It’s one of the main goals of this blog and that’s just perfect.

Now, I think I have said everything wanted to say about this for now. Know that what I talked about in this article is my personal process and feel free to copy (parts of) my process but I highly advice you to make sure that your process works for you. Since, if it doesn’t work for you, you’ll hit a brick wall eventually and either burn out or just loose interest. Enjoy the process and stay true to yourself. That’s how I managed to write around ~ 600 articles over almost 15 years.

Thank you for reading this article and I hope you enjoyed reading it as much as I enjoyed writing it. What is your creative process or did you learn something from this article? I’m curious to know, so feel free to leave a comment in the comment section down below. I’m also curious if I’ll be able to welcome you in another article but until then, have a great rest of your day and take care.

Steam store page – Twitter/X – Wikipedia

I know that I’m extremely late when it comes to the Palworld hype. Palworld released in early January 2024 and currently, since there aren’t a lot of updates dropping, the hype died out. Yet, the roadmap looks extremely promising. Since this game is still in early access, I’m always hesitant in writing about the game. Since, you never know which mechanics or things will change and evolve during the early access period. Especially since we are currently only at v0.1.5.1. So, I decided to hold off on my first impression/review article for now. But, I wanted to talk about this game. So, here are some things I’d love to see in the full version of Palworld or even in one of the next updates.

First of all, what is a Palworld?

Palworld is a combination of several games, all thrown into one. It’s easy to describe Palworld with saying which games it combines.

Foremost, at its core, it’s a game you can somewhat compare to Ark Survival Evolved. When I first started playing, I noticed the similarities right away. The way how you have a crafting system to build your base, and you have monsters running around you can tame/catch is totally here as well.

I haven’t played a lot of Ark, so I can’t say if this mechanic is also present in Ark… But, the fact you can use your monsters to preform tasks in your base reminded me quite a lot of The Survivalists. A game where you are stranded on an island, and you can train monkeys to preform actions for you. The big difference is that now certain monsters can only preform certain tasks, instead of the monkeys just copying you.

Now, a lot of other articles describe this game as Pokémon with guns. After playing this game, I think that’s a somewhat unfair comparison. When I think Pokémon, I think a journey with gyms and an evil team. I think turn based battles and a big ending tournament as its conclusion. While some Pals share a very similar design language to some Pokémon, most of the mechanics of what makes a Pokémon game aren’t in this game. The other big mechanic is the capture mechanic, but by now this isn’t exclusive to Pokémon games anymore. Especially since we have games like Coromon.

There are also influences of the latest Zelda games. Especially Tears of the Kingdom. There are these huge, strong bosses roaming around on the huge open world map, you can beat at any time. Also, the korok seeds to upgrade your character are also here in the form of effigies and Pal souls to upgrade your monsters.

This game really feels like the developers looked at all the games they liked playing, looked at what worked and threw it all together into one pot and shook it until it all clicked together. The mechanics of this game really click extremely well together. If I didn’t know any better, I wouldn’t be surprised if I said that this was a finished game.

There are some silly bugs here and there and in some spots, this game feels unfinished. But, overall the game we have currently is amazing and if you would enjoy a game like this after reading what I wrote here… Give this game a try. I only told you the most basic things in this game. This game is a survival game with elements from a lot of other games like those I have already mentioned but also Minecraft, Dragon Quest Builders and various others.

Let’s talk improvements

While the game is a lot of fun to play at the moment, there are some things I wish that were improved or updated. While you get a lot of warnings that there are: save corruption bugs, crashes and bugs… Besides sometimes the lighting engine giving up for a moment or the AI of the pals or enemies doing some funky stuff, I haven’t seen too many worrying things.

Take for example this floating rock screenshot here. I have explored roughly half of the map after 35 hours of play, and this was the only floating rock I could find. That’s extremely impressive, especially since if you look at the size of the map… It isn’t small at all. In the future, new islands and area’s will be added so if they deliver them with this kind of quality, I have no complaints.

Well, I do have one recommendation. I’d love to see more landmarks in the map. Currently, almost all the landmarks in the game are based upon the terrain. I’d love to see more villages or ruins of them. I loved finding these things in the Zelda games and letting my mind wonder what happened there. It’s a very difficult balance act, since too many landmarks would make the map feel crowded and limit the amount of possible base locations.

Basically, I’d love more reasons for me to go exploring these regions and get unique rewards. Besides completing the Paldex, there isn’t a lot of reason to go exploring in certain area’s. And when you have set up the right kind of farms and work stations for your pals in your bases, the chance you run out of resources is rather small.

Speaking about bases, currently you can only have three bases. Most likely, this is done to improve the multiplayer performance. Since, the game emulates the three bases in the background, so you can easily have a base close to big ore clusters to farm those while you are working in your other base. If you don’t place a cap on those, it’ll tank the performance of any computer or server. Yet, I’d give the tools to the player to increase the cap. Personally, I think Minecraft has one of the best systems with the game rules. You can almost change anything to your playstyle and even disable or remove caps that are there for performance reasons. You already have quite a lot of toggles and sliders in Palworld, but I’d also expand on that.

Currently, the building system is decent, but it needs a lot of polishing up. The biggest problem I have with the building system are the stairs. It’s a nightmare sometimes to place stairs to go from one to another floor. Also, why can’t we place a full wall next to stairs? Most likely because some pals their hitbox would do some crazy stuff? Also, placing certain items or crafting stations on elevated floors doesn’t always work the best.

On top of that, besides the visual look of the floors, walls and ceilings, what’s the point of being able to unlock stone foundations? As a test, I tried to build a high tower with wood and one with stone. I didn’t find a difference. I’d love to see more meaning to what I unlock. Granted, stone can’t burn down. So, if you have any raids with flamethrower or fire enemies, your base isn’t in danger. But what’s the difference between stone and metal, then?

I honestly think that it’d be a bad idea if PocketPair only created more content and not make the mechanics have more depth. For example, something I’d love to see them implementing in the pal task system is a mechanic I love in Cult of the Lamb. When you welcome a new member in your cult, you can set the main focus of a member there. I’d love to see that you are able to set the main focus per pal. For example, when things are damaged in the base after a raid, you select one pal to go and get the repair kits and repair all damages first before going to do their usual tasks. Or when you have a pal that can do multiple things, and you mostly need that pal to pick up items, you could disable their other abilities. Maybe we need some items for that and those items can be only found in the wild, and we need to hunt for them. That’s an interesting idea to lure players out of their bases.

Dreaming like a madman

There are some UI elements I’d love to see change as well. First, I’d love to have a mini-map. The compass at the top of the screen only shows things in roughly 300m range, and that’s too short. Especially since in some areas the warp spots are spread quite far apart. A mini-map where you can pin certain things like the nearest warp spot would be amazing.

Secondly, in terms of the weapons. I’d love to see their stats before I craft them. Now it’s a guessing game that if I craft a certain weapon, if it’s going to be stronger or better than the one I currently have. It’d also be amazing if the durability is shown outside the inventory as well. There is some space in the UI element at the bottom right, so why not show it?

Now, in terms of the inventory. Sometimes I have issues with combining stacks of items. Sometimes I have to do it twice or thrice before they are combined. This is a rather small things, but outside of those… I don’t have a lot of small quality of life things that I could recommend. Maybe that if you sleep during the day in your bed, you can skip to night if you are hunting the nightlife pals?

Maybe there is one quality of life feature I think would be amazing. Quite often, when I’m hunting the stronger pals, I have my pal instructions set on “Focus on the same enemy”. I think it would have an amazing option if you have a feature where you are able to say to your pal if they are allowed to kill the wild pal or not. Since, if they are dead, you can’t capture them.

There is one attack that is a double-edged sword. In the Pokémon games, you have the self-destruct attack. You also have this one in Palworld, yet, some wild pals with this attack always take it over their other attacks. These bee pals always swarm me and instead of being able to weaken them, so I can catch them, I just get blown up. You barely have a chance to do any damage to weaken them to make capturing possible.

I just remembered one other quality of life feature. You can create saddles, gloves and other things to do special things with your pals. But, why I am allowed to create more than one? I mean, I can only use one of them at a time and they can be interchanged. So, if you make a saddle for a certain bird pal e.g. Helzephyr, that means you can use it on all Helzephyrs you catch.

But the biggest quality of life feature PocketPair could add is a mini-map inside caves/dungeons. The times I almost got lost in these caves is insane. Especially since there are only a handful of rooms in these and it’s easy to get turned around and confused.

Now, to completely change the subject… I wish there was more music in the game. The soundtrack in this game is amazing. Sadly, there isn’t enough in the game at the moment, so there are some silent moments. A little bit more ambient tracks would go a really long way in this game.

But, I saved one of my biggest things for last. That is inventory management. This is a total pain in bases. Since pals can put things inside chests, you can forget organisation. Thankfully, while crafting, the game pulls from all resources in your base, but if you need a certain item to use at another base, have fun to go searching through all your chests. What I usually do, if I can, is start crafting an item with the one I want to move and then cancel it. Since it drops the resources then and there. Now, how to solve this without breaking the game and the idea that pals can put things in chests? What if you have a new skill that pals can have? An organisation skill and depending on the level, they either put red things with red things or make a weapons chest and come to complain to you when there aren’t enough chests for their organisation?

If your base is fully set up, the proper of a lack of depth starts to show as well. When you build your base, why should you return to it besides needing to craft or repair your weapons? Give us some activities we can do in our base when we build them. I mean come on, we even have the amusement furniture set. If only we could play some mini-games with our pals to increase their sanity for example? Since currently, there is not a lot you can do when a pal is stressed.

Of course, a certain balance needs to be maintained. The more things a pal can interact with, the more chance you have to create lag or overwhelm the player. Also, the more depth you create, the more things you have to maintain and maybe that’s not the type of game that PocketPair wants to create. How I currently see Palworld is a playground sandbox in the schoolyard. It’s an amazing playground where you can make your own fun but it’s only part of the schoolyard and only has a swing, some monkey bars, a climb rack, a small castle and a slide. It’s all solid built and amazing to spend your time in… But, then you notice the potential this sandbox has to grow. What if we enlarged that sandbox with another castle, so the multiplayer can be player vs player as well? Or wait, why don’t we add an underground to that sandbox?

All I’m saying is that currently Palworld has an amazing foundation. The biggest issue at the moment is that the game lacks depth. While the current roadmap has a lot of expansions and more content, I hope PocketPair doesn’t forget to also make it more than just surface level. For example, imagne that the raid bosses can be captured and barely have an unique skills. Why should the player do the raids then? What reward do you get out of it? Not all mechanics can be fun because they are enjoyable to do. Players will get bored and they will look for a way to spice things up or to challenge themselves.

Now what that said, I’m going to close off this article. I’m quite excited for the future of Palworld and I’m going to wait a few more updates before I decide to write a review on the game. But overall, I’m really liking what I see. The basis of an amazing title is here already and I think we are going to get an even better game when this comes out of early access. Let’s wait and see what happens when the first big updates drop. Especially the raid bosses that got teased a few weeks ago.

Thank you so much for reading this article and I hope you enjoyed reading it as much as I enjoyed writing it. What do you think of PalWorld and what should be added or changed? Let me know in the comment section down below. Also, what do you think of my idea’s? I’m curious, feel free to leave a comment about that one to. But, I also hope to welcome you in another article but until then, have a great rest of your day and take care.

People are so excited for the next-gen Switch, they're likely holding off on buying Nintendo's current consoles and games. At least that's what the company's latest earnings report seems to indicate. For the quarter ending on June 30, Nintendo posted a net profit of 80.9 billion Japanese Yen, which is higher than its forecast but over 50 percent lower than its net profit for the same period last fiscal year. In addition, the company said it only sold 2.1 million Switch consoles for the quarter. That means it experienced a 46.3 percent decline on unit sales year-on-year. Even its games didn't sell well, seeing as Nintendo posted a software sales figure that's 41.3 percent lower than last fiscal year's at 30.64 million units sold. 

In its report, Nintendo admits that the low sales figures for games was caused by the lack of big releases, such as the previous year's The Legend of Zelda: Tears of the Kingdom. The Super Mario Bros. Movie also helped "energize" its business back then. But since hardware sales for this quarter are similar to the previous one's, Nintendo considers its Switch sales to be stable. 

Nintendo is expected to launch its "Switch 2" console soon. It was expected to come out sometime this year, but according to reports published in the previous months, it will be released in early 2025 instead. There's still very little known about the upcoming console, but rumors say it will have backwards compatibility, as well as 4K capabilities. 

In a crushing quarterly update, Intel disclosed that it will cut more than 15 percent of its workforce. The layoffs, which could impact over 15,000 jobs, are part of the company's $10 billion cost-reduction plan to recover financial stability. Intel posted a second-quarter net loss of $1.6 billion, plunging from the net income of $1.5 billion it reported in the same period of 2023.

CEO Pat Gelsinger addressed employees with a memo acknowledging the scope of today's announcements. "This is painful news for me to share," he said. "I know it will be even more difficult for you to read. This is an incredibly hard day for Intel as we are making some of the most consequential changes in our company’s history."

As well as the job cuts, the cost-reduction plan includes creating separate financial reporting for Intel Products and Intel Foundry. The Intel Foundry branch saw an operating loss of $2.8 billion in Q2, even more than the $1.8 billion operating loss it saw during the second quarter last year. Intel has been in the process of overhauling its foundries to make them more competitive. In the interim, it has had to rely on other companies for some production. TSMC, the same manufacturer used by Apple, Qualcomm and AMD, is producing its new Lunar Lake chips.

The company took an additional hit in the public eye when its 13th- and 14th-generation desktop CPUs began experiencing instability issues. While a fix is expected this month to prevent any further problems, any damage that the microcode errors caused to CPUs appears to be permanent.

People are so excited for the next-gen Switch, they're likely holding off on buying Nintendo's current consoles and games. At least that's what the company's latest earnings report seems to indicate. For the quarter ending on June 30, Nintendo posted a net profit of 80.9 billion Japanese Yen, which is higher than its forecast but over 50 percent lower than its net profit for the same period last fiscal year. In addition, the company said it only sold 2.1 million Switch consoles for the quarter. That means it experienced a 46.3 percent decline on unit sales year-on-year. Even its games didn't sell well, seeing as Nintendo posted a software sales figure that's 41.3 percent lower than last fiscal year's at 30.64 million units sold. 

In its report, Nintendo admits that the low sales figures for games was caused by the lack of big releases, such as the previous year's The Legend of Zelda: Tears of the Kingdom. The Super Mario Bros. Movie also helped "energize" its business back then. But since hardware sales for this quarter are similar to the previous one's, Nintendo considers its Switch sales to be stable. 

Nintendo is expected to launch its "Switch 2" console soon. It was expected to come out sometime this year, but according to reports published in the previous months, it will be released in early 2025 instead. There's still very little known about the upcoming console, but rumors say it will have backwards compatibility, as well as 4K capabilities. 

In a crushing quarterly update, Intel disclosed that it will cut more than 15 percent of its workforce. The layoffs, which could impact over 15,000 jobs, are part of the company's $10 billion cost-reduction plan to recover financial stability. Intel posted a second-quarter net loss of $1.6 billion, plunging from the net income of $1.5 billion it reported in the same period of 2023.

CEO Pat Gelsinger addressed employees with a memo acknowledging the scope of today's announcements. "This is painful news for me to share," he said. "I know it will be even more difficult for you to read. This is an incredibly hard day for Intel as we are making some of the most consequential changes in our company’s history."

As well as the job cuts, the cost-reduction plan includes creating separate financial reporting for Intel Products and Intel Foundry. The Intel Foundry branch saw an operating loss of $2.8 billion in Q2, even more than the $1.8 billion operating loss it saw during the second quarter last year. Intel has been in the process of overhauling its foundries to make them more competitive. In the interim, it has had to rely on other companies for some production. TSMC, the same manufacturer used by Apple, Qualcomm and AMD, is producing its new Lunar Lake chips.

The company took an additional hit in the public eye when its 13th- and 14th-generation desktop CPUs began experiencing instability issues. While a fix is expected this month to prevent any further problems, any damage that the microcode errors caused to CPUs appears to be permanent.

A "White Dudes for Harris" Zoom call reportedly raised $4 million in donations for Vice President Kamala Harris' presidential campaign. After the call, the @dudes4Harris account on X was briefly suspended.

Is this election interference?

If we remain in reality, the answer is of course not.

Even if X CEO Elon Musk ordered the account suspended because of its politics, there would be no (legal) wrongdoing here. X is a private platform, and it doesn't have any obligation to be politically neutral. Explicitly suppressing pro-Harris content would be a bad business model, surely, but it would not be illegal. Musk and the platform formerly known as Twitter have no obligation to equally air conservative and progressive views or give equal treatment to Republican and Democratic candidates.

But there's no evidence that X was deliberately trying to thwart Harris organizers. The dudes4Harris account—which has no direct affiliation to the Harris campaign—was suspended after it promoted and held its Zoom call and was back the next day. That's a pretty bad plan if the goal was to stop its influence or fundraising. And there are all sorts of legitimate reasons why X may have suspended the account.

The account's suspension is "not that surprising," writes Techdirt Editor in Chief Mike Masnick (who, it should be noted, is intensely critical of X policies and Musk himself on many issues). "Shouldn't an account suddenly amassing a ton of followers with no clear official connection to the campaign and pushing people to donate maybe ring some internal alarm bells on any trust and safety team? It wouldn't be a surprise if it tripped some guardwires and was locked and/or suspended briefly while the account was reviewed. That's how this stuff works."

If we step out of reality into the partisan hysteria zone, however, then the account's temporary suspension was clearly an attempt by Musk to sway the 2024 election.

"Musk owns this platform, has endorsed [former President Donald] Trump, is deep into white identity grievance, and just shut down the account that was being used to push back against his core ideology and raise money for Trump's opponent. This is election interference, and it's hard to see it differently," posted political consultant Dante Atkins on X.

"X has SUSPENDED the White Dudes for Harris account (@dudes4harris) after it raised more than $4M for Kamala Harris. This is the real election interference!" Brett Meiselas, co-founder of the left-leaning MeidasTouch News, posted.

Versions of these sentiments are now all over X—which has also been accused of nefariously plotting against the KamalaHQ account and photographer Pete Souza. Some have even gone so far as to suggest that Musk is committing election interference merely by sharing misinformation about Harris or President Joe Biden, or by posting pro-Trump information from his personal account.

We're now firmly in "everything I don't like is election interference" territory. And we've been here before. In 2020, when social media platforms temporarily suppressed links to a story about Hunter Biden or suspended some conservative accounts, it was conservatives who cried foul, while many on the left mocked the idea that this was a plot by platforms to shape the election. Now that the proverbial shoe is on the other foot, progressives are making the same arguments that conservatives did back then.

Musk himself is not immune to this exercise in paranoia and confirmation bias. For whatever reason, Google allegedly wouldn't auto-populate search results with "Donald Trump" when Musk typed in "President Donald." So Musk posted a screenshot about this, asking "election interference?"

Again, in reality: no.

As many have pointed out, Google Search does indeed still auto-populate with Trump for them. So whatever was going on here may have simply been a temporary glitch. Or it may have been something specific to things Musk had previously typed into search.

Even if Google deliberately set out not to have Trump's name auto-populate, it wouldn't be election interference. It would be a weird and questionable business decision, not an illegal one. But the idea that the company would risk the backlash just to take so petty a step is silly. Note that Musk's allegation was not that Google was suppressing search results about Trump, just the auto-population of his name. What is the theory of action here—that people who were going to vote for Trump wouldn't after having to actually type out his name into Google Search? That they somehow wouldn't be able to find information about Trump without an auto-populated search term?

"Please. I beg of people: stop it. Stop it with the conspiracy theories," writes Masnick. "Stop it with the nonsense. If you can't find something you want on social media, it's not because a billionaire is trying to influence an election. It might just be because some antifraud system went haywire or something."

Yes. All of that.

But I suspect a lot of people know this and just don't care. Both sides have learned how to weaponize claims of election interference to harness attention, inspire anger, and garner clout.

Just a reminder: Actual election crimes include things like improperly laundering donations, trying to prevent people from voting, threatening people if they don't vote a certain way, providing false information on voter registration forms, voting more than once, or being an elected official who uses your power in a corrupt way to benefit a particular party or candidate. Trying to persuade people for or against certain candidates does not qualify, even if you're really rich or famous and even if your persuasion relies on misinformation.

Also, content moderation is impossibly difficult to do correctly. And tech companies have way more to lose than to gain by engaging in biased moderation.

So if you feel yourself wanting to fling claims of election interference at X, or Google, or Meta, or some other online platform: stop. Calm down. Take a breath, take a walk, whatever. This is a moral panic. Do not be its foot soldier.

More Sex & Tech News 

• The Kids Online Safety Act passed the Senate by a vote of 91-3 yesterday. Sens. Rand Paul (R–Ky.), Ron Wyden (D–Ore.), and Mike Lee (R–Utah) were the only ones who voted against it. (See more of this newsletter's coverage of KOSA here, here, and here.)

• A federal court has dismissed a case brought under the Allow States and Victims to Fight Online Sex Trafficking Act (FOSTA) against user-generated porn websites that allegedly allowed the publication of videos featuring a teenager. The person bringing the case said the sites were guilty of "receipt" of the videos. But "receipt of materials or content is, as it were, simply the first step in any publishing regime; if so, then mere receipt of illicit material is not sufficient to preclude immunity under Section 230," the court held.

• An expansive definition of "child sex trafficking" is being wielded to suggest that dating websites and apps should check IDs.

• The AI search wars have begun.

Today's Image

The post Elon Musk's 'Election Interference' appeared first on Reason.com.

Last month when Google introduced its new AI search tool, called AI Overviews, the company seemed confident that it had tested the tool sufficiently, noting in the announcement that “people have already used AI Overviews billions of times through our experiment in Search Labs.” The tool doesn’t just return links to Web pages, as in a typical Google search, but returns an answer that it has generated based on various sources, which it links to below the answer. But immediately after the launch users began posting examples of extremely wrong answers, including a pizza recipe that included glue and the interesting fact that a dog has played in the NBA.

Renée DiResta has been tracking online misinformation for many years as the technical research manager at Stanford’s Internet Observatory.

While the pizza recipe is unlikely to convince anyone to squeeze on the Elmer’s, not all of AI Overview’s extremely wrong answers are so obvious—and some have the potential to be quite harmful. Renée DiResta has been tracking online misinformation for many years as the technical research manager at Stanford’s Internet Observatory and has a new book out about the online propagandists who “turn lies into reality.” She has studied the spread of medical misinformation via social media, so IEEE Spectrum spoke to her about whether AI search is likely to bring an onslaught of erroneous medical advice to unwary users.

I know you’ve been tracking disinformation on the Web for many years. Do you expect the introduction of AI-augmented search tools like Google’s AI Overviews to make the situation worse or better?

Renée DiResta: It’s a really interesting question. There are a couple of policies that Google has had in place for a long time that appear to be in tension with what’s coming out of AI-generated search. That’s made me feel like part of this is Google trying to keep up with where the market has gone. There’s been an incredible acceleration in the release of generative AI tools, and we are seeing Big Tech incumbents trying to make sure that they stay competitive. I think that’s one of the things that’s happening here.

We have long known that hallucinations are a thing that happens with large language models. That’s not new. It’s the deployment of them in a search capacity that I think has been rushed and ill-considered because people expect search engines to give them authoritative information. That’s the expectation you have on search, whereas you might not have that expectation on social media.

There are plenty of examples of comically poor results from AI search, things like how many rocks we should eat per day [a response that was drawn for an Onion article]. But I’m wondering if we should be worried about more serious medical misinformation. I came across one blog post about Google’s AI Overviews responses about stem-cell treatments. The problem there seemed to be that the AI search tool was sourcing its answers from disreputable clinics that were offering unproven treatments. Have you seen other examples of that kind of thing?

DiResta: I have. It’s returning information synthesized from the data that it’s trained on. The problem is that it does not seem to be adhering to the same standards that have long gone into how Google thinks about returning search results for health information. So what I mean by that is Google has, for upwards of 10 years at this point, had a search policy called Your Money or Your Life. Are you familiar with that?

I don’t think so.

DiResta: Your Money or Your Life acknowledges that for queries related to finance and health, Google has a responsibility to hold search results to a very high standard of care, and it’s paramount to get the information correct. People are coming to Google with sensitive questions and they’re looking for information to make materially impactful decisions about their lives. They’re not there for entertainment when they’re asking a question about how to respond to a new cancer diagnosis, for example, or what sort of retirement plan they should be subscribing to. So you don’t want content farms and random Reddit posts and garbage to be the results that are returned. You want to have reputable search results.

That framework of Your Money or Your Life has informed Google’s work on these high-stakes topics for quite some time. And that’s why I think it’s disturbing for people to see the AI-generated search results regurgitating clearly wrong health information from low-quality sites that perhaps happened to be in the training data.

So it seems like AI overviews is not following that same policy—or that’s what it appears like from the outside?

DiResta: That’s how it appears from the outside. I don’t know how they’re thinking about it internally. But those screenshots you’re seeing—a lot of these instances are being traced back to an isolated social media post or a clinic that’s disreputable but exists—are out there on the Internet. It’s not simply making things up. But it’s also not returning what we would consider to be a high-quality result in formulating its response.

I saw that Google responded to some of the problems with a blog post saying that it is aware of these poor results and it’s trying to make improvements. And I can read you the one bullet point that addressed health. It said, “For topics like news and health, we already have strong guardrails in place. In the case of health, we launched additional triggering refinements to enhance our quality protections.” Do you know what that means?

DiResta: That blog posts is an explanation that [AI Overviews] isn’t simply hallucinating—the fact that it’s pointing to URLs is supposed to be a guardrail because that enables the user to go and follow the result to its source. This is a good thing. They should be including those sources for transparency and so that outsiders can review them. However, it is also a fair bit of onus to put on the audience, given the trust that Google has built up over time by returning high-quality results in its health information search rankings.

I know one topic that you’ve tracked over the years has been disinformation about vaccine safety. Have you seen any evidence of that kind of disinformation making its way into AI search?

DiResta: I haven’t, though I imagine outside research teams are now testing results to see what appears. Vaccines have been so much a focus of the conversation around health misinformation for quite some time, I imagine that Google has had people looking specifically at that topic in internal reviews, whereas some of these other topics might be less in the forefront of the minds of the quality teams that are tasked with checking if there are bad results being returned.

What do you think Google’s next moves should be to prevent medical misinformation in AI search?

DiResta: Google has a perfectly good policy to pursue. Your Money or Your Life is a solid ethical guideline to incorporate into this manifestation of the future of search. So it’s not that I think there’s a new and novel ethical grounding that needs to happen. I think it’s more ensuring that the ethical grounding that exists remains foundational to the new AI search tools.

We’ve noted repeatedly how the primary problem with U.S. media and journalism often isn’t the actual journalists, or even the sloppy automation being used to cut corners; it’s the terrible, trust fund brunchlords that fail upwards into positions of power. The kind of owners and managers who, through malice or sheer incompetence, turn the outlets they oversee into either outright propaganda mills (Newsweek), or money-burning, purposeless mush (Vice, Buzzfeed, The Messenger, etc., etc.)

Very often these collapses are framed with the narrative that doing journalism online somehow simply can’t be profitable; something quickly disproven every time a group of journalists go off to start their own media venture without a useless executive getting outsized compensation and setting money on fire (see: 404 Media and countless other successful worker-owned journalistic ventures).

Of course these kinds of real journalistic outlets still have to scrap and fight for every nickel. At the same time, there’s just an unlimited amount of money available if you want to participate in the right wing grievance propaganda engagement economy, telling white young males that all of their very worst instincts are correct (see: Rogan, Taibbi, Rufo, Greenwald, Tracey, Tate, Peterson, etc. etc. etc. etc.).

One key player in this far right delusion farm, failed Presidential opportunist Vivek Ramaswamy, recently tried to ramp up his own make believe efforts to “fix journalism.” He did so by purchasing an 8 percent stake in what’s left of Buzzfeed after it basically gave up on trying to do journalism last year.

Ramaswamy’s demands are silly toddler gibberish, demanding that the outlet pivot to video, and hire such intellectual heavyweights as Tucker Carlson and Aaron Rodgers:

“Mr. Ramaswamy is pushing BuzzFeed to add three new members to its board of directors, to hone its focus on audio and video content and to embrace “greater diversity of thought,” according to a copy of his letter shared with The New York Times.”

By “greater diversity of thought,” he means pushing facts-optional right wing grievance porn and propaganda pretending to be journalism, in a bid to further distract the public from issues of substance, and fill American heads with pudding.

But it sounds like Ramaswamy couldn’t even do that successfully. For one thing, Buzzfeed simply isn’t relevant as a news company any longer. Gone is the real journalism peppered between cutesy listicles, replaced mostly with mindless engagement bullshit. For another, Buzzfeed CEO Jonah Peretti (and affiliates) still hold 96 percent of the Class B stock, giving them 50 times voting rights of Ramaswamy.

So as Elizabeth Lopatto at The Verge notes, Ramaswamy is either trying to goose and then sell his stock, or is engaging in a hollow and performative PR exercise where he can pretend that he’s “fixing liberal media.” Or both. The entire venture is utterly purposeless and meaningless:

“You’ve picked Buzzfeed because the shares are cheap, and because you have a grudge against a historically liberal outlet. It doesn’t matter that Buzzfeed News no longer exists — you’re still mad that it famously published the Steele dossier and you want to replace a once-respected, Pulitzer-winning brand with a half-assed “creators” plan starring Tucker Carlson and Aaron Rodgers. Really piss on your enemies’ graves, right, babe?”

While Ramaswamy’s bid is purely decorative, it, of course, was treated as a very serious effort to “fix journalism” by other pseudo-news outlets like the NY Post, The Hill, and Fox Business. It’s part of the broader right wing delusion that the real problem with U.S. journalism isn’t that it’s improperly financed and broadly mismanaged by raging incompetents, but that it’s not dedicated enough to coddling wealth and power. Or telling terrible, ignorant people exactly what they want to hear.

Of course none of this is any dumber than what happens in the U.S. media sector every day, as the Vice bankruptcy or the $50 million dollar Messenger implosion so aptly illustrated. U.S. journalism isn’t just dying, the corpses of what remains are being abused by terrible, wealthy puppeteers with no ideas and nothing of substance to contribute (see the postmortem abuse of Newsweek or Sports Illustrated), and in that sense Vivek fits right in.

Enlarge / OpenAI said it was committed to uncovering disinformation campaigns and was building its own AI-powered tools to make detection and analysis "more effective." (credit: FT montage/NurPhoto via Getty Images)

OpenAI has revealed operations linked to Russia, China, Iran and Israel have been using its artificial intelligence tools to create and spread disinformation, as technology becomes a powerful weapon in information warfare in an election-heavy year.

The San Francisco-based maker of the ChatGPT chatbot said in a report on Thursday that five covert influence operations had used its AI models to generate text and images at a high volume, with fewer language errors than previously, as well as to generate comments or replies to their own posts. OpenAI’s policies prohibit the use of its models to deceive or mislead others.

The content focused on issues “including Russia’s invasion of Ukraine, the conflict in Gaza, the Indian elections, politics in Europe and the United States, and criticisms of the Chinese government by Chinese dissidents and foreign governments,” OpenAI said in the report.

Read 14 remaining paragraphs | Comments

Enlarge (credit: Alistair Berg)

Misinformation is not a new problem, but there are plenty of indications that the advent of social media has made things worse. Academic researchers have responded by trying to understand the scope of the problem, identifying the most misinformation-filled social media networks, organized government efforts to spread false information, and even prominent individuals who are the sources of misinformation.

All of that's potentially valuable data. But it skips over another major contribution: average individuals who, for one reason or another, seem inspired to spread misinformation. A study released today looks at a large panel of Twitter accounts that are associated with US-based voters (the work was done back when X was still Twitter). It identifies a small group of misinformation superspreaders, which represent just 0.3 percent of the accounts but are responsible for sharing 80 percent of the links to fake news sites.

While you might expect these to be young, Internet-savvy individuals who automate their sharing, it turns out this population tends to be older, female, and very, very prone to clicking the "retweet" button.

Read 15 remaining paragraphs | Comments

If you want to maximize Microsoft Copilot’s capabilities, you can enhance query responses with plugins like Spotify and Adobe. Recently, a new plugin called “Phone” ...

The post Seamless Android Integration on Windows: Microsoft Copilot Expands its Reach appeared first on Gizchina.com.

In a couple of months, you'll be able to get Microsoft's mobile games from its own store. Xbox President Sarah Bond has revealed at the Bloomberg Technology Summit that the company is launching a web-based store where you can download its mobile games and get add-ons or in-app purchases at a discount. Bond said the company has decided to launch a browser-based store instead of an app to make it "accessible across all devices, all countries, no matter what" so that you don't get "locked to a single ecosystem."

Microsoft will only host its own games to start with, which means it will feature a lot of titles from Activision Blizzard. If you'll recall, it snapped up the gaming developer and publisher in a $70 billion deal that closed last year. You'll most likely find Candy Crush Saga, which has apparently generated $20 billion in revenue since it launched in 2012, and Call of Duty's mobile games in the first batch of titles available for download. Bond said that Minecraft may also be one of the first games you can get. 

An Xbox spokesperson told Bloomberg that this is "just the first step in [the company's] journey to building a trusted app store with its roots in gaming." Microsoft plans to open the app store to third-party publishers in the future, though it didn't share a timeline for that goal. 

The company first announced its intention to launch a gaming store for Android and iOS devices last year shortly before rules under the EU's Digital Markets Act became applicable. To comply with DMA rules, Apple and Google have to allow third-party app stores to be accessible on their platforms and to offer alternative billing systems for purchases. They're also compelled to allow app sideloading, which will be a massive change for Apple, a company known for its "walled garden" approach to business. 

Operators of third-party app stores will get to avoid some of the fees Google and Apple charge, but they'd still have to pay the companies for bypassing their mobile platforms' official stores. Both tech giants have already outlined how they're changing things up to comply with the DMA regulations. The companies' rivals found the changes they're making insufficient, however, prompting the European Commission to start investigating their compliance plans. 

Ctrl-Alt-Speech is a weekly podcast about the latest news in online speech, from Mike Masnick and Everything in Moderation‘s Ben Whitelaw.

Subscribe now on Apple Podcasts, Overcast, Spotify, Pocket Casts, YouTube, or your podcast app of choice — or go straight to the RSS feed.

In this week’s round-up of the latest news in online speech, content moderation and internet regulation, Mike and Ben cover:

• Stack Overflow bans users en masse for rebelling against OpenAI partnership (Tom’s Hardware)
• Tech firms must tame toxic algorithms to protect children online (Ofcom)
• Reddit Lays Out Content Policy While Seeking More Licensing Deals (Bloomberg)
• Extremist Militias Are Coordinating in More Than 100 Facebook Groups (Wired)
• Politicians Scapegoat Social Media While Ignoring Real Solutions (Techdirt)
• ‘Facebook Tries to Combat Russian Disinformation in Ukraine’ – FB Public Policy Manager (Kyiv Post)
• TikTok Sues U.S. Government Over Law Forcing Sale or Ban (New York Times)
• Swiss public broadcasters withdraw from X/Twitter (Swissinfo)
• Congressional Committee Threatens To Investigate Any Company Helping TikTok Defend Its Rights (Techdirt)

This episode is brought to you with financial support from the Future of Online Trust & Safety Fund.

In a couple of months, you'll be able to get Microsoft's mobile games from its own store. Xbox President Sarah Bond has revealed at the Bloomberg Technology Summit that the company is launching a web-based store where you can download its mobile games and get add-ons or in-app purchases at a discount. Bond said the company has decided to launch a browser-based store instead of an app to make it "accessible across all devices, all countries, no matter what" so that you don't get "locked to a single ecosystem."

Microsoft will only host its own games to start with, which means it will feature a lot of titles from Activision Blizzard. If you'll recall, it snapped up the gaming developer and publisher in a $70 billion deal that closed last year. You'll most likely find Candy Crush Saga, which has apparently generated $20 billion in revenue since it launched in 2012, and Call of Duty's mobile games in the first batch of titles available for download. Bond said that Minecraft may also be one of the first games you can get. 

An Xbox spokesperson told Bloomberg that this is "just the first step in [the company's] journey to building a trusted app store with its roots in gaming." Microsoft plans to open the app store to third-party publishers in the future, though it didn't share a timeline for that goal. 

The company first announced its intention to launch a gaming store for Android and iOS devices last year shortly before rules under the EU's Digital Markets Act became applicable. To comply with DMA rules, Apple and Google have to allow third-party app stores to be accessible on their platforms and to offer alternative billing systems for purchases. They're also compelled to allow app sideloading, which will be a massive change for Apple, a company known for its "walled garden" approach to business. 

Operators of third-party app stores will get to avoid some of the fees Google and Apple charge, but they'd still have to pay the companies for bypassing their mobile platforms' official stores. Both tech giants have already outlined how they're changing things up to comply with the DMA regulations. The companies' rivals found the changes they're making insufficient, however, prompting the European Commission to start investigating their compliance plans. 

Ctrl-Alt-Speech is a weekly podcast about the latest news in online speech, from Mike Masnick and Everything in Moderation‘s Ben Whitelaw.

Subscribe now on Apple Podcasts, Overcast, Spotify, Pocket Casts, YouTube, or your podcast app of choice — or go straight to the RSS feed.

In this week’s round-up of the latest news in online speech, content moderation and internet regulation, Mike and Ben cover:

• Stack Overflow bans users en masse for rebelling against OpenAI partnership (Tom’s Hardware)
• Tech firms must tame toxic algorithms to protect children online (Ofcom)
• Reddit Lays Out Content Policy While Seeking More Licensing Deals (Bloomberg)
• Extremist Militias Are Coordinating in More Than 100 Facebook Groups (Wired)
• Politicians Scapegoat Social Media While Ignoring Real Solutions (Techdirt)
• ‘Facebook Tries to Combat Russian Disinformation in Ukraine’ – FB Public Policy Manager (Kyiv Post)
• TikTok Sues U.S. Government Over Law Forcing Sale or Ban (New York Times)
• Swiss public broadcasters withdraw from X/Twitter (Swissinfo)
• Congressional Committee Threatens To Investigate Any Company Helping TikTok Defend Its Rights (Techdirt)

This episode is brought to you with financial support from the Future of Online Trust & Safety Fund.

In a couple of months, you'll be able to get Microsoft's mobile games from its own store. Xbox President Sarah Bond has revealed at the Bloomberg Technology Summit that the company is launching a web-based store where you can download its mobile games and get add-ons or in-app purchases at a discount. Bond said the company has decided to launch a browser-based store instead of an app to make it "accessible across all devices, all countries, no matter what" so that you don't get "locked to a single ecosystem."

Microsoft will only host its own games to start with, which means it will feature a lot of titles from Activision Blizzard. If you'll recall, it snapped up the gaming developer and publisher in a $70 billion deal that closed last year. You'll most likely find Candy Crush Saga, which has apparently generated $20 billion in revenue since it launched in 2012, and Call of Duty's mobile games in the first batch of titles available for download. Bond said that Minecraft may also be one of the first games you can get. 

An Xbox spokesperson told Bloomberg that this is "just the first step in [the company's] journey to building a trusted app store with its roots in gaming." Microsoft plans to open the app store to third-party publishers in the future, though it didn't share a timeline for that goal. 

The company first announced its intention to launch a gaming store for Android and iOS devices last year shortly before rules under the EU's Digital Markets Act became applicable. To comply with DMA rules, Apple and Google have to allow third-party app stores to be accessible on their platforms and to offer alternative billing systems for purchases. They're also compelled to allow app sideloading, which will be a massive change for Apple, a company known for its "walled garden" approach to business. 

Operators of third-party app stores will get to avoid some of the fees Google and Apple charge, but they'd still have to pay the companies for bypassing their mobile platforms' official stores. Both tech giants have already outlined how they're changing things up to comply with the DMA regulations. The companies' rivals found the changes they're making insufficient, however, prompting the European Commission to start investigating their compliance plans. 

Ctrl-Alt-Speech is a weekly podcast about the latest news in online speech, from Mike Masnick and Everything in Moderation‘s Ben Whitelaw.

Subscribe now on Apple Podcasts, Overcast, Spotify, Pocket Casts, YouTube, or your podcast app of choice — or go straight to the RSS feed.

In this week’s round-up of the latest news in online speech, content moderation and internet regulation, Mike and Ben cover:

• Stack Overflow bans users en masse for rebelling against OpenAI partnership (Tom’s Hardware)
• Tech firms must tame toxic algorithms to protect children online (Ofcom)
• Reddit Lays Out Content Policy While Seeking More Licensing Deals (Bloomberg)
• Extremist Militias Are Coordinating in More Than 100 Facebook Groups (Wired)
• Politicians Scapegoat Social Media While Ignoring Real Solutions (Techdirt)
• ‘Facebook Tries to Combat Russian Disinformation in Ukraine’ – FB Public Policy Manager (Kyiv Post)
• TikTok Sues U.S. Government Over Law Forcing Sale or Ban (New York Times)
• Swiss public broadcasters withdraw from X/Twitter (Swissinfo)
• Congressional Committee Threatens To Investigate Any Company Helping TikTok Defend Its Rights (Techdirt)

This episode is brought to you with financial support from the Future of Online Trust & Safety Fund.

The pandemic sucked. Four years ago we were all stuck at home, and would continue being stuck at home for months on end. With all of us trapped in our houses, some products experienced a serious COVID-19 bump. Grocery delivery services absolutely blew up, as did Zoom and the perfectly-timed Animal Crossing: New Horizons.

The same goes for Peloton and its line of exercise equipment. People were buying bikes and treadmills in droves, ballooning the company’s market cap from $6 billion to $50 billion. However, what goes up must come down, and Peloton’s market cap shrank to $10 billion by 2022 and now it rests at around $1 billion. The company’s pandemic-era success story has officially ended, and now it's focused on cutting costs. So that means layoffs. Peloton is laying off 15 percent of its workforce, according to TechCrunch, which amounts to 400 people.

Aside from those massive cuts, the company is continuing to shut down brick-and-mortar showrooms. Barry McCarthy, the CEO, president and board director, is also stepping down after two years in the job. He was previously CFO at both Spotify and Netflix. Peloton says it's currently in the process of finding a successor, with current chairperson, Karen Boone, and director, Chris Bruzzo, to serve as interim CEOs.

However, it is expanding international reach, announcing a more “targeted and efficient” marketing strategy overseas. Peloton hopes all of these steps combined will reduce annual expenses by $200 million by the end of its fiscal year 2025.

All of this comes after the company reported some really bad Q3 2024 revenue and loss numbers, with a 21 percent decline in paid subscriptions compared to 2023. Unfortunately, Q2 wasn’t much better. Not that the stock market really means anything, just look at Tesla or that bizarre Trump stock, but Peloton’s shares have gone from $156 in 2021 to, uh, less than $3 today.

These aren’t just “people going outside again” numbers, as the company has experienced its share of controversies that have nothing to do with the pandemic. The Tread+ treadmill was recalled after being linked to 90 injuries and the death of a child. Peloton also recalled over 2 million bikes over a safety issue. It's been a bad few years. 

All of this doesn’t mean that Peloton can’t turn things around, as it's a fairly iconic brand in the space. It sure has some work to do, however, to reverse this decline.

Netflix will stop disclosing the number of people who signed up for its service, as well as the revenue it generates from each subscriber from next year, the company announced on Thursday. It will focus, instead, on highlighting revenue growth and the amount of time spent on its platform.

“In our early days, when we had little revenue or profit, membership growth was a strong indicator of our future potential,” the company said in a letter to shareholders. “But now we’re generating very substantial profit and free cash flow.”

Netflix revealed that the service added 9.33 million subscribers over the last few months, bringing the total number of paying households worldwide to nearly 270 million. Despite its decision to stop reporting user numbers each quarter, Netflix said that the company will “announce major subscriber milestones as we cross them,” which means we’ll probably hear about it when it crosses 300 million.

Netflix estimates that more than half a billion people around the world watch TV shows and movies through its service, an audience it is now figuring out how to squeeze even more money out of through new pricing tiers, a crackdown on password-sharing, and showing ads. Over the last few years, it has also steadily added games like the Grand Theft Auto trilogy, Hades, Dead Cells, Braid, and more, to its catalog.

Subscriber metrics are an important signal to Wall Street because they show how quickly a company is growing. But Netflix’s move to stop reporting these is something that we’ve seen from other companies before. In February, Meta announced that it would no longer break out the number of daily and monthly Facebook users each quarter but only reveal how many people collectively used Facebook, WhatsApp, Messenger, and Instagram. In 2018, Apple, too, stopped reporting the number of iPhones, iPads, and Macs it sold each quarter, choosing to focus, instead, on how much money it made in each category.

TSMC is the world’s biggest chipmaker and its products are found in everything from phones to game consoles and computers. But devices using TSMC chips could become more expensive if manufacturers opt to buy ones that the company makes outside of its home base of Taiwan.

“If a customer requests to be in a certain geographical area, the customer needs to share the incremental cost,” TSMC CEO CC Wei said on an earnings call. “In today’s fragmented globalization environment, cost will be higher for everyone, including TSMC, our customers and our competitors.”

Talks with customers over price increases have already started. As the Financial Times points out, it’s more expensive for TSMC to manufacture chips outside of Taiwan (where over 90 percent of the planet’s most advanced semiconductors are made). But the company will be passing on those costs amid a push by companies and governments to increase chip supply outside of Taiwan, over which China is attempting to control.

TSMC has plants in Japan and is building several in Arizona, the first of which started operating this month and is expected to go into full production this year. It’s also constructing a plant in Germany.

In addition, the US government last week agreed to provide the company with $6.6 billion in funding under the CHIPS Act, which seeks to bolster semiconductor manufacturing in the country. In return, TSMC pledged to up its US investment by $25 billion to $65 billion. Aligned with that, the company announced plans to build a third US plant by the end of the decade and to start making more advanced 2nm chips by 2028.

Meanwhile, TSMC expects its manufacturing costs to increase in Taiwan. That’s because power prices there are soaring. An earthquake earlier this month is also expected to have a negative effect on the company’s profitability, as is its struggle to make the manufacturing of its most advanced 3nm chips more efficient.

Apple, NVIDIA, AMD and Qualcomm are among TSMC’s more notable customers. So if they end up buying chips from the company’s US, Japan or Germany fabs, their manufacturing costs could go up. Take a wild guess who’d end up having to eat the cost of those increased expenses so device makers can maintain their profit margins.

Netflix will stop disclosing the number of people who signed up for its service, as well as the revenue it generates from each subscriber from next year, the company announced on Thursday. It will focus, instead, on highlighting revenue growth and the amount of time spent on its platform.

“In our early days, when we had little revenue or profit, membership growth was a strong indicator of our future potential,” the company said in a letter to shareholders. “But now we’re generating very substantial profit and free cash flow.”

Netflix revealed that the service added 9.33 million subscribers over the last few months, bringing the total number of paying households worldwide to nearly 270 million. Despite its decision to stop reporting user numbers each quarter, Netflix said that the company will “announce major subscriber milestones as we cross them,” which means we’ll probably hear about it when it crosses 300 million.

Netflix estimates that more than half a billion people around the world watch TV shows and movies through its service, an audience it is now figuring out how to squeeze even more money out of through new pricing tiers, a crackdown on password-sharing, and showing ads. Over the last few years, it has also steadily added games like the Grand Theft Auto trilogy, Hades, Dead Cells, Braid, and more, to its catalog.

Subscriber metrics are an important signal to Wall Street because they show how quickly a company is growing. But Netflix’s move to stop reporting these is something that we’ve seen from other companies before. In February, Meta announced that it would no longer break out the number of daily and monthly Facebook users each quarter but only reveal how many people collectively used Facebook, WhatsApp, Messenger, and Instagram. In 2018, Apple, too, stopped reporting the number of iPhones, iPads, and Macs it sold each quarter, choosing to focus, instead, on how much money it made in each category.

TSMC is the world’s biggest chipmaker and its products are found in everything from phones to game consoles and computers. But devices using TSMC chips could become more expensive if manufacturers opt to buy ones that the company makes outside of its home base of Taiwan.

“If a customer requests to be in a certain geographical area, the customer needs to share the incremental cost,” TSMC CEO CC Wei said on an earnings call. “In today’s fragmented globalization environment, cost will be higher for everyone, including TSMC, our customers and our competitors.”

Talks with customers over price increases have already started. As the Financial Times points out, it’s more expensive for TSMC to manufacture chips outside of Taiwan (where over 90 percent of the planet’s most advanced semiconductors are made). But the company will be passing on those costs amid a push by companies and governments to increase chip supply outside of Taiwan, over which China is attempting to control.

TSMC has plants in Japan and is building several in Arizona, the first of which started operating this month and is expected to go into full production this year. It’s also constructing a plant in Germany.

In addition, the US government last week agreed to provide the company with $6.6 billion in funding under the CHIPS Act, which seeks to bolster semiconductor manufacturing in the country. In return, TSMC pledged to up its US investment by $25 billion to $65 billion. Aligned with that, the company announced plans to build a third US plant by the end of the decade and to start making more advanced 2nm chips by 2028.

Meanwhile, TSMC expects its manufacturing costs to increase in Taiwan. That’s because power prices there are soaring. An earthquake earlier this month is also expected to have a negative effect on the company’s profitability, as is its struggle to make the manufacturing of its most advanced 3nm chips more efficient.

Apple, NVIDIA, AMD and Qualcomm are among TSMC’s more notable customers. So if they end up buying chips from the company’s US, Japan or Germany fabs, their manufacturing costs could go up. Take a wild guess who’d end up having to eat the cost of those increased expenses so device makers can maintain their profit margins.

Sam Altman is back on the board of OpenAI, nearly four months after the CEO was ousted, and quickly reinstated, from the company he founded. Although Altman had returned as the AI company’s top executive in November, a temporary board oversaw his return and the subsequent investigation into his conduct.

That investigation is now complete, according to the company, which added three new members to its board of directors. The additions include: Instacart CEO and former Meta executive Fidji Simo, former Sony executive Nicole Seligman and Dr. Sue Desmond-Hellmann, former CEO of the Bill and Melinda Gates Foundation. Salesforce co-CEO Bret Taylor, economist Larry Summers and OpenAI co-founder Greg Brockman, who served on the temporary three-seat board, will remain in their positions with Taylor continuing as chair.

The announcement caps off a tumultuous several months for the AI company, which was rocked by Altman’s abrupt ouster last fall.

On Friday, OpenAI also published a summary of the findings from WilmerHale, a law firm that the company’s board retained in December 2023 to conduct an independent investigation into the events that led to Altman’s firing. Despite that, however, we’re no closer to finding out exactly why Altman, who rejoined the company as CEO within five days, was fired to begin with.

“WilmerHale [found] that the prior Board’s decision did not arise out of concerns regarding product safety or security, the pace of development, OpenAI’s finances, or its statements to investors, customers, or business partners,” the summary said. “Instead, it was a consequence of a breakdown in the relationship and loss of trust between the prior Board and Mr. Altman.” WilmerHale also concluded that OpenAI’s previous board fired Altman abruptly without giving notice to “key stakeholders”, and without giving Altman an opportunity to respond to its concerns.

To come to this conclusion, the firm reviewed more than 30,000 documents and conducted dozens of interviews with OpenAI staffers including previous board members over the last few months.

Rivian generally had a good day yesterday, launching the R2 SUV along with the surprise R3 crossover and dune buggy-esque R3X that were met with general acclaim. Buried in that press release, however, was the news that the automaker is halting production of its $5 billion Georgia plant in order to save money. 

Instead of building the R2 in Georgia as originally planned, the company will start production of the electric SUV at its existing Normal, Illinois plant. "Beyond significantly reducing the amount of capital needed to bring R2 to market, the company believes this approach considerably reduces risk to the launch and associated ramp," the company said. 

The move will also allow Rivian to bring the R2 to market sooner, in the first half of 2026, while saving the company $2.25 billion in capital spending in the short term. That's important since it has been burning through cash of late, according to recent reports.

Elliot Ross Studio

Of all the EV startups to come along of late, Rivian has been one of the most promising thanks to significant investments from Amazon, Ford and others. The company's electric R1T pickup and R1S SUV were also widely praised for their attractive designs, healthy range and more. 

Ramping up an automotive startup is no easy feat, though, especially in a market that's been tough on EVs of late — with even stalwart Tesla feeling the pinch. It doesn't help that startup rivals like Fisker are having serious cash flow issues, as it may spook consumers wary of untested EV brands.

Rivian selected Georgia as the site for its second EV factory back in 2021, receiving up to $1.5 billion in state incentives. At the time, the company said it hoped to eventually produce 400,000 electric vehicles there annually. With plant changes, the Normal, Illinois facility will augment capacity to 215,000 units annually across R1T, R1S, EDV, RCV, and R2.

The Georgia location remains in the picture, but Rivian only said it construction would restart later. "Rivian’s Georgia plant remains an extremely important part of its strategy to scale production of R2 and R3," it said in a statement. 

OpenAI co-founder Elon Musk has sued the company, his fellow co-founders, associated businesses and unidentified others. He claims that, by chasing profits, they’re violating OpenAI’s status as a non-profit and its foundational contractual agreements to develop AI “for the benefit of humanity.”

The suit alleges that OpenAI has become a “closed-source de facto subsidiary” of Microsoft, which has invested $13 billion and holds a 49 percent stake. Microsoft uses OpenAI tech to power generative AI tools such as Copilot.

According to the filing, under OpenAI’s current board, it is allegedly developing and refining an artificial general intelligence (AGI) “to maximize profits for Microsoft, rather than for the benefit of humanity. This was a stark betrayal of the Founding Agreement.”

The suit defines AGI as "a machine having intelligence for a wide variety of tasks like a human." Musk argues in the suit that GPT-4, which is purportedly "better at reasoning than average humans," is tantamount to AGI and is "a de facto Microsoft proprietary algorithm."

Musk has long expressed concerns over AGI. He claims the theoretical tech posits "a grave threat to humanity," particularly "in the hands of a closed, for-profit company like Google."

According to the filing, OpenAI CEO Sam Altman and fellow co-founder Greg Brockman persuaded Musk to help them start the non-profit and to fund its early operations in a bid to counter Google's advancements in the AGI space with DeepMind. He noted that their initial agreement called for OpenAI's tech to be "freely available" to the public. Musk claims to have donated $44 million to the non-profit between 2016 and 2020 (he stepped down as an OpenAI board member in 2018). As TechCrunch reports, Musk previously said he was offered a stake in OpenAI's for-profit subsidiary, but rejected it due to "a principled stand."

Muskl, of course, has some skin in the game. Since the public debut of OpenAI's ChatGPT in November 2022, there's been a battle between tech giants to offer the best generative AI tools. Musk joined that rat race when his AI company, xAI, rolled out ChatGPT rival Grok to Premium+ subscribers on his X social network last year.

When Altman swiftly returned to power after OpenAI's board shockingly fired him in November, he's said to have appointed a new group of directors that is less technically minded and more business-focused. Microsoft was appointed as a non-voting observer. “The new board consisted of members with more experience in profit-centric enterprises or politics than in AI ethics and governance,” the lawsuit alleges.

The suit accuses the defendants of breach of contract, breach of fiduciary duty and unfair business practices. Musk is seeking a jury trial and a ruling that forces OpenAI to stick to its original non-profit mission. He also wants it to be banned from monetizing tech it developed as a non-profit for the benefit of OpenAI leadership as well as Microsoft and other partners.

Competition regulators in the US, the UK and European Union are said to be examining OpenAI's partnership with Microsoft. It was reported this week that the Securities and Exchange Commission is investigating whether OpenAI misled investors. Several news organizations have sued OpenAI and Microsoft as well, alleging that ChatGPT repurposes their work "verbatim or nearly verbatim" without attribution, infringing upon their copyright in the process.

In a couple of internal memos seen by Bloomberg, OpenAI said it "categorically disagrees" with the lawsuit Musk has filed. Chief Strategy Officer Jason Kwon denied that OpenAI has become a "de facto subsidiary" of Microsoft and said that Musk's claims "may stem from [his] regrets about not being involved with the company today." Altman also said in another memo that Musk is his hero and that he misses the person he knew who competed with others by building better technology.

Update, March 02, 2023, 1:47AM ET: This story has been updated to include OpenAI's internal memos about the lawsuit.

Fisker has announced its future plans alongside preliminary 2023 and Q4 earnings, and it's not looking great for the EV manufacturer. The company plans to lay off 15 percent of its workforce — nearly 200 people — as it shifts from a direct-to-consumer to a Dealer Partner model. The company is halting all investments in upcoming models and will resume only if in partnership with another automaker.

The company's fourth-quarter revenue increased to $200.1 million from $128.3 million in Q3. However, its gross margin was negative 35 percent, and it lost $1.23 per share. Its sole EV on the market, the Ocean SUV, also had 10,193 units produced but 4,929 vehicles delivered.

The automaker first introduced its pivot to a Dealer Partner Model in January and claims it has received interest from 250 dealers across North America and Europe, along with 13 signed agreements. "We are aware that the industry has entered a turbulent, and unpredictable period," Henrik Fisker, chairman and CEO of Fisker, said in a statement. "With that understanding and taking the lessons learned from 2023, we have put a plan in place to streamline the company as we prepare for another difficult year. We have adjusted our outlook for 2024 to be much more conservative than in 2023." The company plans to deliver between 20,000 and 22,000 Ocean models across the world. 

Fisker is currently negotiating with "a large automaker" for an investment and joint production of future EVs. This means that previously announced vehicle production, such as the Alaska EV pickup with humungous cup holders and a designated cowboy hat space, will be on hold indefinitely. Fisker originally planned to start production on the Alaska EV pickup in early 2025. 

Saber Interactive has reportedly found an exit strategy from the death grip of its parent company, Embracer Group AB. Bloomberg reported Thursday that “a group of private investors” will buy the studio in a deal worth roughly $500 million. Saber would then become a private company with about 3,500 employees.

Engadget emailed a spokesperson from Saber for confirmation about the alleged buyout. The studio declined to comment.

The alleged agreement would be one of Embracer’s most significant cost-cutting moves since the collapse of a reported $2 billion deal with a group backed by Saudi Arabia’s sovereign wealth fund. Some criticized the imperiled deal as the gaming equivalent of “sportswashing,” using popular sporting acquisitions and partnerships to boost beleaguered governments’ global images. That followed US intelligence’s conclusion that the Saudi regime murdered The Washington Post reporter Jamal Khashoggi in late 2018.

Other cost-cutting moves at Embracer have included laying off about 900 employees in September, cutting another 50 or so jobs at Chorus developer Fishlabs and implementing more layoffs at Tiny Tina’s Wonderland developer Lost Boys Interactive, Beamdog, Crystal Dynamics and Saber subsidiary New World Interactive. Embracer also closed Saints Row studio Volition Games and Campfire Cabal.

LucasArts / Aspyr

According to Bloomberg, Saber’s sale won’t affect the studio’s role in developing an upcoming Star Wars: Knights of the Old Republic (KOTOR) remake. That game has already changed hands once: One of Saber’s Eastern European studios took over from Aspyr Media in the summer of 2022.

Aspyr had reportedly already been working on the game for years before providing a demo for Lucasfilm and Sony in June 2022; a week later, Aspyr fired its design director and art director. (Reports of the KOTOR demo costing a disproportionate amount of time and money may indicate a possible reason for the fallout.) By late that summer, Saber had taken over the development of the highly anticipated — and indefinitely delayed — remake.

Embracer bought Saber for $525 million in 2020 as it scooped up gaming studios left and right. It acquired at least 27 companies during that period, folding some of them (Demiurge Studios and New World Interactive) into Saber. Bloomberg reports that the deal to sell Saber to private investors includes an option to “bring along multiple Embracer subsidiaries.”

One studio that’s far too big to be included in this transaction is Borderlands developer Gearbox Entertainment. However, Kotaku reported Thursday that Gearbox CEO Randy Pitchford told staff this week that a decision about the studio’s future had been made. He allegedly said he’d be able to share more details with them next month.

In the meantime, a cloud of uncertainty envelops Gearbox — and Embracer’s other remaining studios. “I’ve personally been looking for roles elsewhere not just due to the Embracer layoff fears, but due to pay,” an anonymous developer reportedly said to Kotaku. “Vague and in a holding pattern is definitely par for the course at the moment and has been for most of 2023.”

Walmart is buying Smart TV manufacturer Vizio for $2.3 billion, the retail giant announced as part of its latest earnings report. While Walmart has long been one of the major sellers of Vizio TVs, the company says the acquisition "enables a profitable advertising business that is rapidly scaling" via the company's SmartCast OS. The deal is still subject to regulatory approval. 

Vizio sells solid mid-range TVs, most equipped with its SmartCast operating system that supports free ad-supported content. The company recently refreshed its lineup with a more intuitive user interface and faster startups and app switching. 

Walmart, meanwhile, prominently features the brand on its shelves (along with TCL), as anyone who has gone there lately has probably noticed. The retailer already has its own TV house brand, ONN, but those sets are very much on the low end, usually selling for under $500. 

More importantly, the companies plan to combine their respective ad businesses. Walmart already has a $2.7 billion ad business, but Vizio would increase its access to key consumer info like viewership data. It would also effectively give Walmart more eyeballs for its ads — for instance, companies that sell goods at Walmart could also run ads on Vizio TVs, all of which could be tracked by the retailer. 

"We believe the combination of these two businesses would be impactful as we redefine the intersection of retail and entertainment," said Walmart VP Seth Dallaire. "Our technology will help bring a scaled, connected TV advertising platform to Walmart Connect," added Vizio CEO William Wang. 

The acquisition may also be a counter to Amazon's in-house Fire TV business, both in terms of television retailing and advertising, as The Wall Street Journal reported last week. Amazon has one of the largest ad businesses in the US behind Alphabet and Meta, and smart TVs help it gather personalized consumer data for targeted advertising. 

Walmart is buying Smart TV manufacturer Vizio for $2.3 billion, the retail giant announced as part of its latest earnings report. While Walmart has long been one of the major sellers of Vizio TVs, the company says the acquisition "enables a profitable advertising business that is rapidly scaling" via the company's SmartCast OS. The deal is still subject to regulatory approval. 

Vizio sells solid mid-range TVs, most equipped with its SmartCast operating system that supports free ad-supported content. The company recently refreshed its lineup with a more intuitive user interface and faster startups and app switching. 

Walmart, meanwhile, prominently features the brand on its shelves (along with TCL), as anyone who has gone there lately has probably noticed. The retailer already has its own TV house brand, ONN, but those sets are very much on the low end, usually selling for under $500. 

More importantly, the companies plan to combine their respective ad businesses. Walmart already has a $2.7 billion ad business, but Vizio would increase its access to key consumer info like viewership data. It would also effectively give Walmart more eyeballs for its ads — for instance, companies that sell goods at Walmart could also run ads on Vizio TVs, all of which could be tracked by the retailer. 

"We believe the combination of these two businesses would be impactful as we redefine the intersection of retail and entertainment," said Walmart VP Seth Dallaire. "Our technology will help bring a scaled, connected TV advertising platform to Walmart Connect," added Vizio CEO William Wang. 

The acquisition may also be a counter to Amazon's in-house Fire TV business, both in terms of television retailing and advertising, as The Wall Street Journal reported last week. Amazon has one of the largest ad businesses in the US behind Alphabet and Meta, and smart TVs help it gather personalized consumer data for targeted advertising. 

You likely know the processor in your PC, but identifying the motherboard might be a bit unclear. Under normal circumstances, many PC users don’t really ...

The post Decode Your PC’s DNA: A Guide to Identifying Your Motherboard appeared first on Gizchina.com.

Last month we noted how deteriorating quality over at Google search and Google news was resulting in both platforms being flooded by AI-generated gibberish and nonsense, with money that should be going to real journalists instead being funneled to a rotating crop of lazy automated engagement farmers.

This collapse of online informational integrity is happening at precisely the same time that U.S. journalism is effectively being lobotomized by a handful of hedge fund brunchlords for whom accurately informing the public has long been a distant afterthought.

It’s a moment in time where the financial incentives all point toward lazy automated ad engagement, and away from pesky things like the truth or public welfare. It costs companies money to implement systems at scale that can help clean up online information pollution, and it’s far more profitable to spend that time and those resources lazily maximizing engagement at any cost. The end result is everywhere you look.

The latest case in point: as hustlebros look to profit from automated engagement bait, The Verge notes that there has been a rise in automated obituary spam.

Like we’ve seen elsewhere in the field of journalism, engagement is all that matters, resulting in a flood of bizarre, automated zero-calorie gibberish where facts, truth, and public welfare simply don’t matter. The result, automated obituaries at unprecedented scale for people who aren’t dead. Like this poor widower, whose death was widely (and incorrectly) reported by dozens of trash automation sites:

“[The obituaries] had this real world impact where at least four people that I know of called [our] mutual friends, and thought that I had died with her, like we had a suicide pact or something,” says Vastag, who for a time was married to Mazur and remained close with her. “It caused extra distress to some of my friends, and that made me really angry.”

Much like the recent complaints over the deteriorating quality of Google News, and the deteriorating quality of Google search, Google sits nestled at the heart of the problem thanks to a refusal to meaningfully invest in combating “obituary scraping”:

“Google has long struggled to contain obituary spam — for years, low-effort SEO-bait websites have simmered in the background and popped to the top of search results after an individual dies. The sites then aggressively monetize the content by loading up pages with intrusive ads and profit when searchers click on results. Now, the widespread availability of generative AI tools appears to be accelerating the deluge of low-quality fake obituaries.”

Yes, managing this kind of flood of automated gibberish is, like content moderation, impossible to tackle perfectly (or anywhere close) at scale. At the same time, all of the financial incentives in the modern engagement infotainment economy point toward prioritizing the embrace of automated engagement bait, as opposed to spending time and resources policing information quality (even using AI).

As journalism collapses and a parade of engagement baiting automation (and rank political propaganda) fills the void, the American public’s head gets increasingly filled with pebbles, pudding, and hate. We’re in desperate need of a paradigm shift away from viewing absolutely everything (even human death) through the MBA lens of maximizing profitability and engagement at boundless scale at any cost.

At some point morals, ethics, and competent leadership in the online information space needs to make an appearance somewhere in the frame in a bid to protect public welfare and even the accurate documentation of history. It’s just decidedly unclear how we bridge the gap.